openPR Logo
Press release

National Directory of Catalogs 2008 Edition Now Available

National Directory of Catalogs

National Directory of Catalogs

In this 18th edition, the National Directory of Catalogs features detailed information on 12,230 of the top catalogs in the U.S and Canada.

Minneapolis, MN--(Direct Marketing Newswire- April 22, 2008) – Catalog marketing beats retail marketing—again. Between 2001 and 2006 the annual compounded growth rate for catalog sales was 5.95%. Those figures show that the catalog industry has grown 25% faster than brick & mortar retail that had a compounded annual growth rate of only 4.08% for the same years.

John Schulte, President of the National Mail Order Association (NMOA) expects this growth to continue well into the future. “The U.S. population is full of baby boomers with money in their pocket; this demographic grew up with mail order and catalog shopping, so they are very familiar and comfortable with remote shopping and ordering, and they have little trouble adapting to web catalogs to shop,” says Schulte.

“Considering the giant baby boomer market using print and web catalogs, with tens of millions of young people growing up using web catalogs, it doesn’t take a genius to predict a bright future for the direct marketing industry.” he adds.

This many shoppers chalk up big sales; while impossible to pinpoint exactly, the NMOA puts Catalog and Mail Order sales at over $400 Billion in yearly sales. And these catalogs make good customers for other companies as well. All sorts of companies use the National Directory of Catalogs to find qualified leads to market their products and services to. Printers, paper suppliers, creative services, software and web developers, mailing services, data management companies, even product manufacturers cater to the catalog industry.

Trish Hagood, president of Oxbridge Communications, publisher of the National Directory of Catalogs reports that the top 10 catalog categories this year are, Books, Apparel, Automotive, Education, Gardening, Gifts, Food, Religion, Home and Sports. There has been big growth in the number of religion catalogs, jumping from 205 to 329 (60.5% growth), in the last five years. At the same time, automotive catalogs increased from 389 to 593 (52.4%), and education catalogs from 400 to 528 (32%), during the same time period.

The National Directory of Catalogs is the largest directory of U.S. and Canadian catalogs with listings for business and consumer catalogs. Catalog listings include address, phone, fax, URL, email, product line, owner/president, distribution, and printing specs. Available immediately from the National Mail Order Association (NMOA) online bookstore or by calling 612-788-4197, The 2008 National Directory of Catalogs is priced at $945 for the print edition. People needing only certain sections of the directory can also purchase portions electronically at the NMOA website.

John Schulte
National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418
612-788-1673
Schulte@nmoa.org
www.nmoa.org

About The National Mail Order Association (NMOA)
The National Mail Order Association, (NMOA) is a 35-year old professional organization that provides information, education and business contacts to small to midsize businesses and entrepreneurs that employ mail order and direct marketing tactics for selling goods and services.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs. Source: Direct Marketing Association (DMA)

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release National Directory of Catalogs 2008 Edition Now Available here

News-ID: 42701 • Views: 1100

More Releases from National Mail Order Association (NMOA)

New training guide helps small businesses create successful advertising.
In an era when the talk of the town is web advertising, the fact remains that print advertising still is a powerhouse of small business promotion. So knowing how to create, or judge, a good money making advertisement is crucial to every business owner’s success. MINNEAPOLIS, MN, December, 2009 – Small businesses cannot depend on the web alone to grow their business. Every small business needs to have a multi-platform
New Direct Marketing Groups Launched Nationwide by National Mail Order Associati …
In an effort to start connecting everyone involved in direct marketing and mail order together with others in their own area, the National Mail Order Association (NMOA) is creating individual Direct Marketing Networking Groups in each state of the USA. One of the unique aspects of this endeavor is the NMOA incorporating the social networking site Facebook as the first point of contact. “Connecting with people online is great,” says John
New web site consolidates all Direct Marketing Conferences, Seminars and Events
MINNEAPOLIS, MN, October 23, 2007 – The National Mail Order Association (NMOA) announced a new web site for the direct marketing industry. DirectMarketingEvents.com will now be the central listing place for all direct marketing related conferences, seminars, webinars, events and other industry happenings, on a worldwide basis. Approximately 16.5 million Americans have jobs relating to the direct marketing industry. That’s about 12.3% of the total U.S. employment. These people need to
Successful Mail Order Entrepreneur Sponsors Memberships in National Mail Order A …
500 small to midsize businesses will get a free membership in National Mail Order Association MINNEAPOLIS, MN, October 23, 2007 – In a rare showing of “giving back,” a successful direct marketing entrepreneur wants to help others with their business by sponsoring their membership in the National Mail Order Association (NMOA). “The NMOA helped me significantly to become successful,” says the generous entrepreneur that wishes to remain anonymous. “And my desire

All 5 Releases


More Releases for Catalog

Xplore Digital Catalog App Launched
Xplore is a windows based digital catalog app that lets you design your own interactive digital catalog. Spinso releases new software xplore for creating your own product catalog in no time. Simply add product details (description,price,images, Product Ins Stock/ Out of Stock), group products by category and voila ! your catalog is ready. This is a simple DIY tool hence you do not need any Programming or Graphic designing knowledge.This tool can be
RAPID Launches 3D Model Catalog
RAPID, one of the largest prototype manufacturers in the United States has launched a free CAD library on TraceParts. The parts catalog includes over 200 CAD files of sheet metal parts and features such as U Enclosures, Cutouts, Embossments, Punch Tooling and more. TraceParts is the world’s leading digital media company for engineering. One of the services TraceParts offers is a CAD library. The library includes over 100 million parts available
123Decal Launches Online Catalog
Aug 22, 2011 – Boise, Idaho – 123Decal a leader in the production of Custom and Static Cling Decals has announced the release of their Full Line 2011 Online Catalog. As part of a campaign to make it easier, 123Decal has made pricing and full selection of our products online. The product lines listed in this catalog range from Custom Decals to Banners, Yard Signs, Double Sided Decals and more. “We
Hexis Announces New Product Catalog
Hexis is celebrating its 20th year in business by announcing the availability of a new Catalog featuring several new products. Hexis is proud to be a manufacturer with an established reputation for value, consistent quality and advanced technical features. The catalogue is targeted at all professionals involved in the design, specification and application of signage and vehicle markings. It features color charts, overviews of specifications and durabilities, and tables with roll
Catalog Data Solutions Catalog selected by KZ Valve
San Jose, CA, Sep 23, 2008 - Catalog Data Solutions (CDS), a leading provider of online product selection tools for industrial suppliers and distributors, today announced that KZ Valve, an Ashland, Nebraska based supplier of motorized valves and actuators has selected the online CDS Catalog™ to present its products online. “We wanted an easy to use online catalog with both graphical and attribute search as well as downloadable CAD models
Catalog Data Solutions Catalog selected by Hi Plains Filtration
San Jose, CA, July 1, 2008 - Catalog Data Solutions (CDS), a leading provider of online product selection tools for industrial suppliers and distributors, today announced that Hi Plains Filtration, a Pampa, Texas based supplier of filtration equipment has selected the online CDS Catalog™ to present its products online. “We wanted an easy to use online catalog with both graphical and attribute search for our customers that provides an advanced