United States Agriculture Technology-as-a-Service Market 2025: Industry Developments, Future Growth, Share & Industry Insights | Airbus SE, AT&T Inc., Degree & Company, Hexagon Agriculture

Global Agriculture Technology-as-a-Service Market reached US$ 2.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 12.3 billion by 2031. The market is growing at a CAGR of 21.5% during the forecast period 2024-2031.

According to DataM Intelligence Comprehensive Report has released its latest report on the "Agriculture Technology-as-a-Service Market Size 2025," providing a detailed analysis of market trends, key growth drivers, competitive landscape, and regional insights. The report includes market size (value and volume), CAGR projections, and emerging opportunities that help businesses identify growth areas and build effective strategies. Backed by data-driven insights and future outlook, this study serves as a valuable resource for companies looking to stay competitive and capitalize on market potential.

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USA - Industry Latest News 2025:

✅ Feb 06, 2025 - Monarch Tractor began commercial rollout of Autodrive (a driver-optional, commercially available autonomous feature) for its electric tractors, pushing farm-vehicle autonomy-as-a-service.

✅ Jan 06, 2025 - John Deere unveiled new autonomy and connected-machine products (autonomy kits, new autonomous-capable tractors) at CES 2025 - signalling expanded precision-ag and "ag-as-a-service" platform offerings.

✅ Jan 28, 2025 - Bonsai Robotics raised $15M Series A to scale autonomous orchard machines (harvest/maintenance), strengthening robotics-as-a-service use cases in U.S. specialty crops.

✅ Jun 20, 2025 - Industry reports flagged a Q1 2025 funding slowdown (fewer deals / lower capital) across U.S. AgTech but noted selective consolidation and M&A interest in scalable precision-ag and automation targets.

Japan - Industry Latest News 2025:

✅ Nov 07, 2025 - Sony Semiconductor Solutions and Internet Initiative Japan (IIJ) agreed to form a joint-venture to provide high-precision soil-moisture sensors and irrigation-navigation services (smart-agri SaaS/IoT offering).

✅ Feb 07, 2025 - Kubota showcased connected automation and precision-farming solutions (robotic platforms, connectivity terminals) at CES 2025, emphasising equipment + service bundles for Japanese farmers.

✅ Jun 02, 2025 - Kubota announced accelerated collaboration with U.S. ag-startup Agtonomy, expanding service/system integrations (robotics + fleet services) across Asia and Japan.

South Korea - Industry Latest News 2025:

✅ Feb 27, 2025 - Daedong (KIOTI) launched Korea's first commercial precision-agriculture service (precision data + services to domestic rice farmers), a local "precision-ag as a service" roll-out.

✅ May 21-23, 2025 - Smart Farm Korea 2025 (SFKOREA) trade event (Changwon) showcased ~120 companies and dozens of smart-farm service/product launches - accelerating smart-farm-as-a-service adoption.

✅ Apr 21, 2025 - Korea's MAFRA announced construction of a Demo Smart Farm in Riyadh (Saudi Arabia) to boost smart-farm exports and smart-farm service projects abroad.

✅ Mar 17, 2025 - Korean smart-farm company Green Plus raised funding (>₩15bn / ~US$10M) to expand smart-farm services and deployments.

Europe - Industry Latest News 2025:

✅ Nov 11-12, 2025 - At Agritechnica 2025 (Hanover) CNH and others presented major automation and precision-ag product launches and platform demos (signals toward subscription/service offerings across fleets in Europe).

✅ Nov 13, 2025 - Kubota announced a strategic partnership with Norwegian startup Kilter to pilot the AX-1 autonomous weeding/spraying robot - ramping precision-robotics-as-a-service for European vegetable producers (revealed at Agritechnica).

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Market Geographical Share:

North America holds a dominant share in the global Agriculture Technology-as-a-Service market, primarily due to early adoption of precision agriculture, strong digital infrastructure, and government initiatives promoting sustainable farming. The U.S. and Canada are at the forefront, with widespread use of AI-driven analytics, drone services, and remote sensing technologies to monitor crop health and manage resources efficiently.

Asia-Pacific is the fastest-growing region in the Agri TaaS market. The expansion is fueled by large-scale agricultural activities in China, India, and Japan, combined with increasing government investments in agri-tech startups. The growing need to improve crop yields, manage water usage, and provide remote advisory services to small and medium farmers is accelerating service-based adoption across the region.

Market Drivers:

✅ Shift Toward Subscription-Based Models - Farmers are preferring service-oriented solutions over capital-intensive equipment purchases, enabling access to advanced technologies without large upfront investments.

✅ Rising Adoption of Precision Agriculture - Increased focus on data-driven decision-making for soil health, crop management, and yield prediction is driving the demand for cloud-based and AI-powered Agri TaaS platforms.

✅ Technological Advancements in IoT and Automation - Integration of IoT sensors, drones, and robotics under service contracts is improving farm efficiency and reducing operational costs.

✅ Growing Food Security Concerns - The need to maximize productivity and resource use efficiency is pushing governments and farmers toward scalable, technology-driven service models.

✅ Government and Private Sector Initiatives - Subsidies, digital agriculture programs, and partnerships with tech firms are boosting Agri TaaS adoption, especially in emerging economies.

✅ Sustainability and Climate-Smart Agriculture - Increasing emphasis on reducing emissions, conserving water, and maintaining soil fertility is encouraging the use of analytics and monitoring services for sustainable farming.

Segments Covered in the Beverage Premix Market:

By Service Type (Software-as-a-Service, Equipment-as-a-Service)

By Technology (Data Analytics and Intelligence, Guidance Technology, Sensing Technology, Variable Rate technology, Others)

By Application (Yield Mapping & Monitoring, Soil Management, Crop Health Management, Navigation And Positioning, Others)

Regional Analysis for Beverage Premix Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Major Key Players: 365FarmNet GmbH, AGCO Corporation, Agrivi, IBM Corporation, Airbus SE, AT&T Inc., Degree & Company, Hexagon Agriculture, Topocon Corporation.

✅ AGCO Corporation - A major equipment OEM now bundling digital services with machinery (large installed-base and dealer network); AGCO reported $11.7B in net sales for 2024 and is investing heavily in integrated digital farming solutions and partnerships.

✅ Agrivi - A focused farm-management SaaS provider (crop planning, traceability, analytics) and a recognized market leader in farm management software with reported ~$5.5M revenue in 2024, representing a small but fast-growing pure-play AgTech-aaS vendor.

✅ IBM Corporation - Offers the Watson Decision Platform for Agriculture and AI/geospatial services that position it as a platform provider for large agribusiness and enterprise users rather than a pure SaaS farmer app IBM promotes AI + weather + satellite data integration for precision/agricultural decisioning.

✅ Airbus SE - A leading provider of satellite imagery + analytics for precision farming (Farmstar, Pléiades Neo, new "Verde" crop-analytics services) strong market position on the EO/data side of AgTech-aaS, supplying field-level imagery and APIs to many ag platforms.

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