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Celebrities Go Green with Eco-Friendly Coffee

04-23-2008 10:23 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Sanani Coffee Company

Sanani’s Original Mocha Coffee in “Earth Day in Hollywood” Gift Bag

Sanani’s Original Mocha Coffee in “Earth Day in Hollywood” Gift Bag

Sanani’s Original Mocha Coffee in “Earth Day in Hollywood” Gift Bag

Environmentally-conscious movie stars, recording artists and other celebrities will receive a taste of eco-luxury this coming Earth Day when Distinctive Assets distributes Sanani, The Original Mocha Coffee®, in its inaugural “Earth Day in Hollywood,” Gift Basket.

The exclusive coffee, which was given away in this year’s “Everybody Wins at the Oscars” Gift Basket caught the attention of Distinctive Assets, because the cultivation methods used to produce the high-priced beans have not changed in over 400 years and do not involve pesticides.

“Coffee grown in soil that has never been touched with harmful chemicals is exactly the type of product we want included in our Earth Day in Hollywood celebrity gift bag,” said Lash Fary, Founder of Distinctive Assets “Because it’s naturally organic, it has the type of distinctive flavor that celebrities will appreciate.”

The socially-conscious and highly-exclusive coffee brand was first introduced to the celebrity market through custom limo designer Becker Automotive, which includes a box of Sanani with each limo they deliver. Sanani was later named the official coffee of Lazzara Yachts and recently earned mention as a FrontRunner in the esteemed luxury magazine Robb Report.

Sanani Coffee Company CEO Tariq Ausaf said that, in addition to its rich flavor and historic significance, the naturally organic cultivation methods attracted him to Yemeni mocha coffee.

“The fact that this is the same coffee prized by Rousseau, Voltaire and other notables is enough to stir serious interest, but I also wanted a coffee that was grown using environmentally-friendly techniques,” Ausaf explained. “While it’s important to provide a superior product, we also need to have a positive impact on our planet.”

# # #

The “Everybody Wins at the Oscars®” Nominee Gift Bag has no affiliation with A.M.P.A.S or any official Academy Awards gift bag.

Celebrities receiving the “Earth Day in Hollywood” Gift Basket include:

Cameron Diaz
Bradley Whitford
Jane Kaczmarek
Justin Timberlake
Bill Maher
Hugh Hefner
Jake Gyllenhaal
Barbra Streisand
Leonardo DiCaprio
Melissa Etheridge
Sheryl Crow
Orlando Bloom
Tobey Maguire
Drew Barrymore
Ellen DeGeneres
Kathy Griffin
Tyra Banks
Bette Midler
Julia Louis-Dreyfus
George Clooney
Sting
Teri Hatcher
Robert Redford
Alicia Silverstone
Ricky Martin
Kate Bosworth

Press Contact:
Tariq Ausaf at:
Sanani Coffee Company
http://www.sananicoffee.com/contact

Sanani Coffee Company
5700 Granite Parkway, Ste 200
Plano, Texas 75024
Phone: 877-805-5111
tausaf@sanani.com

About Sanani Coffee Company
Dallas-area Sanani Coffee Company produces an exclusive luxury coffee using the highest grade mocha beans from the Bani Mattar region of Yemen. Sanani’s all natural coffee is produced using methods that have remained unchanged for centuries and air-ships them to the USA to maintain the rich, fresh taste that defines Sanani’s Original Mocha experience. A 250-gram (8.8 oz) box of Sanani, The Original Mocha Coffee®, retails for $24.00. To learn more about genuine Yemen mocha coffee, please visit the Sanani Coffee Company website at http://www.sanani.com.

About Distinctive Assets
Established in 1999, Distinctive Assets provides celebrity placement, product introduction and branding opportunities within the entertainment industry. Their services also include Public Relations, Event Production and Corporate & Personal Gifting for every occasion.

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