North America Gummy Supplements Market valuation $29.68 million by 2032 - Exclusive Report by DatamIntelligence

"North America Gummy Supplements Market reached US$ 10.43 million in 2024 and is expected to reach US$ 29.68 million by 2032, growing with a CAGR of 14.1% during the forecast period 2025-2032." As per DataM intelligence research report

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North America: Recent Industry Developments

✅ In October 2025, Nature's Bounty launched a new line of gummy multivitamins targeting adults and children, enriched with vitamin D, zinc, and antioxidants. The products focus on immune support and daily wellness. They aim to make supplementation convenient and enjoyable.

✅ In September 2025, SmartyPants expanded its gummy supplement portfolio with omega-3 and plant-based options for heart and brain health. The products are non-GMO and allergen-friendly. They strengthen functional nutrition options for North American consumers.

✅ In August 2025, Goli Nutrition introduced new apple cider vinegar gummy with added probiotics for gut health and metabolic support. The gummy provide a convenient alternative to liquid supplements. They target health-conscious urban consumers seeking easy-to-consume formats.

✅ In July 2025, Vitafusion launched gummy-based mineral supplements including magnesium and calcium for bone and muscle health. The products appeal to adults looking for enjoyable daily supplements. They reinforce North America's growing functional gummy market.

North America Gummy Supplements Market: Drivers

The North America gummy supplements market is witnessing significant growth driven by rising consumer demand for convenient, palatable, and nutrient-rich dietary supplements. Increasing awareness about preventive healthcare and wellness is pushing consumers toward functional nutrition products in chewable formats. Gummy supplements are gaining popularity among both adults and children due to their taste, ease of consumption, and wide availability across retail and online channels. The growing adoption of vegan, sugar-free, and fortified gummy is further expanding the product range to cater to health-conscious consumers. Moreover, lifestyle-related health issues such as stress, fatigue, and vitamin deficiencies are propelling the demand for targeted formulations.

Technological advancements in gummy manufacturing, including encapsulation and flavor enhancement, are enabling the inclusion of complex nutrients such as probiotics, omega-3 fatty acids, and collagen without compromising taste or texture. Major players are investing in clean-label ingredients and plant-based formulations to align with consumer preferences for natural products. The increasing influence of social media and celebrity endorsements is further boosting brand visibility and product acceptance. Additionally, the expansion of distribution networks, rising disposable incomes, and the growing focus on personalized nutrition are strengthening market growth. With innovation and evolving consumer trends, the North America gummy supplements market is poised for continued expansion in the coming years.

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North America Gummy Supplements Market: Major Players

Protector & Gamble, Unilever PLC, Bayer AG, Inc, Now Foods, Hero Nutritionals, Inc., Nature's Truth, Haleon plc, Amway and Nestle S.A.

Segment Covered in the North America Gummy Supplements Market:

By Type:
The market is segmented into vitamins, minerals, omega fatty acids, probiotics, and others. Vitamin-based gummy dominate the market, driven by high consumer demand for immunity and energy-boosting supplements. Mineral and omega gummy are also gaining popularity due to increasing awareness about bone health and cognitive benefits, while probiotics and specialty formulations are expanding in digestive and gut health segments.

By Distribution Channel:
Supermarkets and hypermarkets account for the largest share, offering wide product visibility and brand variety. Online retail is rapidly growing as consumers increasingly prefer convenient, subscription-based purchases and personalized nutrition solutions. Pharmacies and health stores also play a crucial role, particularly in promoting clinically backed and premium-grade gummy supplements.

By End-User:
Adults represent the primary consumer group, focusing on general wellness, beauty, and immunity enhancement. Children form a significant segment, with growing preference for gummy over traditional tablets due to taste and ease of consumption. The geriatric population is also emerging as a key demographic, with products designed to support bone, joint, and cardiovascular health.

By Country:
The United States leads the North American gummy supplements market, supported by strong consumer awareness, innovation in functional ingredients, and robust distribution networks. Canada follows, with growing adoption of plant-based and sugar-free gummy catering to health-conscious consumers. Mexico is witnessing steady growth due to increasing disposable incomes and rising popularity of nutraceutical products in urban areas.

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