Saudi Arabia Male Grooming Products Market Size to Surpass USD 1,477.5 Million by 2034, at a CAGR of 5.76%

Saudi Arabia Male Grooming Products Market Overview

Market Size in 2025: USD 892.8 Million

Market Size in 2034: USD 1,477.5 Million

Market Growth Rate 2026-2034: 5.76%

According to IMARC Group's latest research publication, "Saudi Arabia Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2026-2034", The Saudi Arabia male grooming products market size reached USD 892.8 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 1,477.5 Million by 2034, exhibiting a growth rate (CAGR) of 5.76% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Male Grooming Products Market

● Smart Product Recommendations and Personalized Grooming: AI-powered digital platforms are transforming male grooming by analyzing skin types, hair conditions, and personal preferences to deliver customized product recommendations, helping consumers select the most suitable grooming solutions and reducing trial-and-error purchases by up to 40% while enhancing customer satisfaction across online and retail channels.

● Virtual Try-On and Skin Analysis Technologies: AI-driven augmented reality applications integrated with facial recognition are revolutionizing the grooming experience by enabling virtual product trials, real-time skin analysis for blemishes and aging signs, and personalized skincare routine suggestions, supporting Saudi Arabia's digital transformation goals under Vision 2030 by making grooming consultations accessible without physical store visits.

● Predictive Inventory Management and Supply Chain Optimization: AI algorithms combined with demand forecasting models are streamlining retail operations by analyzing purchasing patterns, seasonal trends, and social media influences to optimize inventory levels, reducing stockouts by 35% and ensuring popular male grooming products remain available across supermarkets, hypermarkets, and pharmacy stores throughout the Kingdom.

● Chatbot-Assisted Customer Service and Product Education: AI-powered conversational interfaces are enhancing consumer engagement in the male grooming sector by providing instant product information, usage instructions, ingredient explanations, and grooming tips in Arabic and English, helping overcome cultural barriers and encouraging more Saudi men to adopt comprehensive grooming routines aligned with modern lifestyle preferences.

● Trend Analysis and New Product Development: AI-enabled social media monitoring and sentiment analysis tools are supporting grooming brands by identifying emerging trends among Saudi male consumers, tracking influencer impact, and analyzing competitor strategies, enabling faster product innovation cycles and helping international and local brands develop formulations that resonate with regional preferences for halal-certified and natural ingredients.

How Vision 2030 is Revolutionizing Saudi Arabia Male Grooming Products Industry

Saudi Arabia's Vision 2030, launched in 2016, is a transformative blueprint aimed at diversifying the economy away from oil dependency, fostering innovation, empowering youth and women, and enhancing quality of life. A key pillar is the development of non-oil sectors like retail, consumer goods, and personal care, which has catalyzed rapid growth in the beauty and grooming industry. The male grooming products segment-encompassing skincare, haircare, shaving essentials, fragrances, and body care-has emerged as one of the fastest-expanding subsectors, reflecting shifting cultural norms toward self-care and professional appearance. This revolution is driven by economic reforms, social liberalization, and targeted investments that have normalized and commercialized male grooming in a traditionally conservative society.

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How Vision 2030 is Transforming Saudi Arabia Male Grooming Products Industry

Saudi Arabia's Vision 2030 is revolutionizing the male grooming products industry by promoting cultural modernization, economic diversification, and enhanced retail infrastructure. The initiative drives demand for premium, halal-certified, and organic grooming solutions, integrating advanced e-commerce platforms and smart retail technologies to meet evolving consumer expectations. This transformation aligns with workforce diversification goals, as increasing male workforce participation and professional appearance standards boost demand for sophisticated grooming products including beard oils, facial cleansers, and styling gels. Local entrepreneurship incentives spur innovation in men's grooming formulations, while global brands establish strategic partnerships with Saudi retailers to introduce specialized product lines. Ultimately, Vision 2030 elevates the sector as a cornerstone of modern consumer lifestyle, enhancing personal care awareness and positioning Saudi Arabia as a leading market for male grooming innovation in the Middle East region.

Saudi Arabia Male Grooming Products Market Trends & Drivers:

Saudi Arabia's male grooming products market is experiencing robust growth, driven by shifting cultural attitudes and increasing acceptance of personal care routines among men, with social media platforms like Instagram and TikTok playing a pivotal role in normalizing grooming practices through influencer endorsements and beauty tutorials. The market is fueled by rising disposable incomes and a predominantly young population, with two-thirds of Saudi citizens under 35 years old, creating a tech-savvy consumer base that actively seeks premium and specialized grooming solutions ranging from facial skincare to beard maintenance products.

The rapid expansion of e-commerce and omnichannel retail strategies is significantly boosting market accessibility. With internet penetration reaching 99% in January 2025 and 33.9 million internet users across the Kingdom, online platforms such as Noon, Amazon, and specialized beauty retailers provide convenient access to diverse male grooming products. The growing influence of celebrities and lifestyle influencers, combined with educational campaigns by brands normalizing male grooming practices, is encouraging more Saudi men to incorporate skincare, haircare, and shaving products into their daily routines, driving demand for both mass-market and premium segments across Northern and Central, Western, Eastern, and Southern regions.

Saudi Arabia Male Grooming Products Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

● Male Toiletries
● Electrical Products
● After Shave Lotions
● Others

Price Range Insights:

● Mass Products
● Premium Products

Distribution Channel Insights:

● Supermarkets and Hypermarkets
● Pharmacy Stores
● Online Stores
● Others

Breakup by Region:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Recent News and Developments in Saudi Arabia Male Grooming Products Market

January 2025: A leading international grooming brand expanded its distribution network across Saudi Arabia through partnerships with major pharmacy chains and hypermarkets, introducing an exclusive men's skincare line featuring halal-certified and dermatologically-tested products tailored for the Kingdom's climate, targeting millennial and Gen Z consumers with premium beard care and facial grooming solutions designed for extreme heat and arid conditions.

● February 2025: Saudi Arabia's e-commerce platforms reported significant growth in male grooming product sales, with online retailers launching dedicated men's grooming sections featuring AI-powered virtual consultations and personalized product recommendations, supporting Vision 2030's digital transformation initiatives by enabling seamless shopping experiences and expanding access to international and locally-manufactured grooming brands across all regions.

● March 2025: A consortium of Saudi investors announced plans to establish a state-of-the-art manufacturing facility in Riyadh Industrial City focused on producing halal-certified organic male grooming products, including natural beard oils, herbal shaving creams, and botanical skincare solutions, aimed at reducing import dependence and supporting local economic diversification while meeting growing consumer demand for clean-label and ethically-sourced grooming formulations.

● April 2025: Major retail chains in Jeddah and Riyadh launched innovative in-store grooming consultation services partnering with local barbershops and beauty experts, offering personalized product recommendations and grooming tutorials for male customers, reflecting the growing sophistication of the Saudi male grooming market and increasing consumer willingness to invest in premium personal care solutions aligned with modern lifestyle aspirations.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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