Paytunes Dominates Spotify Advertising in India, Delivering Best-in-Class Audio Engagement for Brands

New Delhi, India - November 12, 2025 - Paytunes, India's leading digital audio advertising platform, is setting new standards in Spotify advertising, helping brands reach highly engaged audiences in India and globally. With Spotify's global base exceeding 626 million monthly active users (MAUs), including over 393 million on ad-supported tiers, Paytunes is enabling advertisers to harness this deep reach to drive performance, awareness and brand recall.
Redefining Brand Communication Through Spotify Audio Ads
Paytunes' Spotify advertising solutions have already produced outstanding outcomes across sectors including FMCG, automotive, real estate, retail and consumer technology. Through precise audience targeting, creative excellence and strategic execution, the platform turns passive listening moments, commuting, working out, relaxing, into brand-impact opportunities.
"Spotify advertising by Paytunes represents one of the most intimate and effective ways for brands to reach people today," said Gaurav Tiwari, Co-Founder at Paytunes. "Our campaigns are already driving full-funnel results, from awareness to conversion, by tapping the power of audio when listeners are fully engaged."
Proven Results Through Data and Creativity
Current campaign benchmarks achieved via Paytunes on Spotify include:
Listen-Through Rates (LTRs) up to 1.9× higher than typical digital-audio norms

Click-Through Rates (CTRs) improving by 2.4×-3× compared to standard audio display metrics

Campaign reach extending into millions of active listeners per execution

Engagement rates consistently outperforming comparable display and video formats

These metrics reflect Paytunes' unique integration of data-driven audience planning with high-impact sonic storytelling, ensuring each ad not only reaches the right listener but also resonates deeply.
Precision Targeting Meets Sonic Storytelling
Paytunes offers advertisers a refined toolkit via Spotify:
Data-Driven Planning: Segmentation by age, geography, device, music preference and listening behaviour

Creative Production: Studio-grade voice-overs and sound-design tailored to brand tone

Flexible Pricing Models: CPM (cost-per-impression) or CPC (cost-per-click) options for transparency and performance

Full-Funnel Strategy: From brand awareness to website conversions and lead generation

"In today's ad-fragmented world, Spotify's ad-supported ecosystem gives brands a place inside a listener's everyday soundtrack," added Tiwari. "Our role is to ensure every second of that experience creates value, both for the listener and the brand."
About Paytunes
Paytunes is India's leading audio advertising technology platform, helping brands reach listeners across Spotify, Apple Podcasts, JioSaavn, YTmusic, and other global audio platforms. By combining creativity, data, and technology, Paytunes delivers measurable results for advertisers in every sector.
Headquartered in New Delhi, Paytunes provides a one-stop solution for businesses seeking scalable, performance-driven audio campaigns, from strategy to execution.
The Future of Audio Belongs to Data, Creativity and Attention
India's digital advertising market is rapidly evolving, digital now makes up nearly 46 % of total ad spend in FY 2025, and the internet-advertising segment is projected to grow at a CAGR of ~15 % through 2029. In this environment, Paytunes' execution of Spotify advertising places it at the forefront of audio-first marketing innovation. The company continues to partner with forward-thinking brands and agencies who recognise the growing influence of audio and want to be heard where their audience is listening.
For more information about Paytunes' Spotify advertising solutions and to discuss campaign opportunities, visit 👉 Paytunes Spotify Ads or contact:
Contact Person: Gaurav Tiwari
📞 +91 84483 30304
📧 info@Paytunes.in

Company Postal Address: Real Time Networks Pvt. Ltd., Invento Workspace Ltd., Sector -12, Dwarka, New Delhi- 110075.
Company Contact Number: +91-8448330304
Company Email ID: info@paytunes.in

We're a digital platform with a taste for outstanding products.
Founded in 2015, PayTunes has been a pioneer in Audio advertising. An Indian Digital advertising company focusing only Digital Audio Advertising was unheard of in 2015. The company has thrived due to the ownership and commitment of our 40+ employees.

PayTunes by Real Time Networks Private Limited is an audio advertising platform that aggregates the audio advertisement inventory of all the Indian music apps like Spotify, Gaana, JioSaavn, Wynk, Hungama, Resso, International radio stations etc.

This release was published on openPR.