Electric Grill Market to Reach USD 6.61 Billion by 2035 - Rapid Expansion Across APAC, Europe, USA, and Saudi Arabia Fueled by Smart Cooking

The global electric grill market is projected to expand from USD 3.79 billion in 2025 to USD 6.61 billion by 2035, registering a healthy 5.7% CAGR over the forecast period. According to the latest market analysis, North America will account for nearly 47% of total revenue in 2024, though the fastest growth will occur across Asia and Western Europe, where over 68% of new urban households are adopting indoor cooking appliances.

Market Overview: Compact, Smart, and Sustainable Cooking

Electric grills have emerged as one of the fastest-growing countertop cooking appliances, appealing to health-conscious and urban consumers. With the growing shift toward oil-free, smoke-free, and compact cooking, electric grills are redefining how households and commercial kitchens prepare food. Over 42 million ASEAN households are projected to adopt plug-in grills by 2030, particularly in Indonesia and Vietnam, where limited access to gas infrastructure is driving the switch to electric alternatives.

Production capacity in China and Turkey is being expanded by 18-25% through 2026, with manufacturers emphasizing modular assembly lines to support regional customization and reduce shipping costs.

Market Segmentation Insights

1. Electric Griddle Dominates Product Type
Holding nearly 15.2% market share in 2025, electric griddles lead the category due to their versatility, compact design, and multi-cooking capabilities. They are especially popular among urban residents and foodservice businesses that need efficient, space-saving cooking solutions.

Key Drivers:
• Increasing demand for multipurpose cooking appliances
• Compact models favored by apartment and urban dwellers
• Rising consumer focus on energy-efficient, non-stick, and smart cooking options

2. B2B Channel Remains a Growth Powerhouse

The B2B segment is projected to account for 43.7% of total sales by 2025, supported by robust demand from restaurants, hotels, and catering businesses. As commercial kitchens seek energy-efficient, high-volume cooking solutions, electric grills are becoming indispensable.

Highlights:
• Strong demand from hospitality and foodservice industries
• Growth in compact professional kitchen equipment
• Increased adoption in high-density urban areas with limited space for gas setups

Regional Market Outlook

• The global electric grill market shows varied regional growth trajectories, shaped by differences in lifestyle, income, and energy access. While North America currently dominates in market value, emerging economies in Asia and Western Europe are set to drive the next wave of expansion through 2035.

• India leads global growth, with the market expected to rise at a 6.6% CAGR through 2035. Rapid urbanization, higher disposable incomes, and a growing preference for indoor, oil-free cooking appliances are propelling adoption across major cities and tier-two urban centers. Local manufacturers are also innovating with affordable, energy-efficient grills, aligning with the country's price-sensitive consumer base.

• China follows closely with a 5.4% CAGR, supported by a strong middle-class population and the integration of smart cooking technologies. The market is benefiting from BRICS-driven investments in localized production facilities and IoT-enabled kitchen appliances, helping meet demand from both households and institutional catering sectors.

• In the United Kingdom, the market is expected to grow at 4.6% annually, driven by health-conscious consumers and compact housing environments that favor indoor cooking. Rising energy costs and limited outdoor space have accelerated the shift toward electric and portable grill formats, with consumers valuing faster cooking times and precision temperature control.

Key Market Dynamics

Space and Health Shape Consumer Preferences
Electric grills are now found in 68% of newly built homes across OECD and ASEAN nations, where outdoor grilling space is scarce. In countries like Japan and Germany, over half of households rely on plug-in cooking due to ventilation constraints. Models with adjustable heat control and non-stick ceramic plates now occupy 32% of Western Europe's retail shelf space.

Affordability and Product Overlap Pose Challenges
In Latin America, electric grills cost 23-35% more than gas or induction alternatives, limiting adoption among price-sensitive consumers. Moreover, multifunctional appliances such as air fryer-grill combos - which now command 18% of U.S. e-commerce unit volume - are increasingly competing with standalone grills.

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Competitive Landscape

Leading brands such as Weber-Stephen, George Foreman, and Kenyon International continue to invest in AI-driven, IoT-enabled grilling systems to enhance precision and ease of use. OEM players like Breville and Tristar are expanding production networks to deliver localized, modular electric grills tailored to diverse consumer preferences.
Recent innovations include:
• Weber-Stephen (Mar 2024): AI-powered smart grills with app integration
• George Foreman (May 2024): Smokeless dual-airflow grills with ceramic coatings
• Hamilton Beach (Jul 2024): Eco-efficient electric grills for cost-conscious users

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