Press release
Secondhand Goods Industry Surges Toward 2035: Europe Leads with USD 116.6 Billion While APAC, USA, and Saudi Arabia
Secondhand Goods Industry Analysis in Europe
Market Overview: Circular Consumption Becomes Mainstream
Europe's secondhand industry now represents approximately 18% of the global recommerce and refurbished product market and accounts for 6% of the total retail sector. The shift reflects consumers' growing preference for value-driven, sustainable consumption and the region's push toward a circular economy, where reuse and recycling are central to reducing waste.
Retailers are rapidly integrating trade-in programs, AI-based product grading, and reverse logistics models to manage inventory more efficiently. Governments are also accelerating market formalization through VAT exemptions and extended producer responsibility (EPR) policies, making resale more attractive and profitable for businesses.
Top Industry Growth Segments
1. Apparel and Fashion Lead the Way
• Accounts for 40% of total secondhand goods sales in 2025
• Millennials and Gen Z drive 65% of growth
• UK and France contribute nearly 45% of Europe's resale fashion value
• Pre-owned luxury apparel sales have surged 27% YoY
Driven by sustainability awareness and digital fashion culture, platforms like Vestiaire Collective, ThredUp, and Depop are reshaping the resale fashion landscape. The growing appeal of vintage and pre-loved luxury underscores how secondhand is becoming a symbol of style and responsibility.
2. Online Marketplaces Dominate Distribution
• Online channels capture 60% of total resale transactions
• Digital platforms drive 80% of overall market growth
• Over 50% of secondhand goods in Germany and the Netherlands are sold online
• The resale electronics sector is growing at 15% annually
Mobile-first resale ecosystems - led by eBay, Vinted, and Facebook Marketplace - are redefining convenience, accessibility, and consumer trust. The integration of secure payments, AI pricing tools, and mobile apps is further fueling adoption among younger, digitally native consumers.
Key Market Dynamics
1. Inventory Optimization & Reverse Logistics
Retailers are cutting storage time for secondhand goods by 18% using automated sorting and AI tracking systems. Online platforms have achieved 1.3x faster product turnover compared to new goods, while return rates have fallen by 7% due to better product verification.
2. Rise of Refurbished Electronics and Home Goods
Refurbished smartphones and appliances are seeing 9.4% annual growth, with a 15% rise in repeat purchases. Studies by the University of Barcelona reveal that refurbished smartphones generate 13% less environmental impact than new ones - a key factor driving adoption among eco-conscious consumers.
Regional Outlook: Western Europe Leads the Secondhand Surge
The United Kingdom, France, and Germany dominate Europe's secondhand goods market, together accounting for over half of regional sales.
• United Kingdom (CAGR: 11.3%) - Leads the market with strong demand for pre-owned fashion, electronics, and luxury goods. Platforms like Depop and Vinted drive growth among Gen Z and Millennials.
• France (CAGR: 10.7%) - Boosted by Vinted and LeBonCoin, France's market thrives on affordability and sustainability-focused consumers.
• Germany (CAGR: 10.1%) - Supported by trusted platforms like Rebuy and eBay Kleinanzeigen, Germany benefits from robust resale infrastructure and circular economy initiatives.
• Italy (CAGR: 9.5%) - Cultural affinity for vintage and designer resale fuels steady growth, led by Subito and Vestiaire Collective.
• Spain (CAGR: 9.1%) - Younger buyers and rising online adoption through Wallapop and Vinted make Spain a fast-growing resale market.
Western Europe remains the powerhouse of the secondhand economy, while Southern Europe rapidly catches up through digital marketplace expansion and shifting consumer habits.
Competitive Landscape
Market leaders such as Carousell, OLX, Amazon Marketplace, and eBay are strengthening supply chains through micro-fulfillment centers and authentication technologies.
Meanwhile, niche platforms like Reebelo and Cashify are scaling refurbished electronics, emphasizing traceability and consumer trust. Competitive pressure continues to rise as new entrants leverage AI verification, transparent grading, and cross-category expansion.
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Outlook 2025-2035
As affordability, sustainability, and digital convenience converge, Europe's secondhand goods market is transitioning from a niche thrift sector to a mainstream retail pillar. With strong consumer engagement, digital transformation, and environmental policy alignment, the industry is set to triple in value by 2035, positioning Europe as a global leader in the circular resale economy.
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