United States Vetiver Oil Market Size, Share, Growth Drivers, Industry Forecast and Outlook (2024-2031)

Market Size and Growth:

The Global Vetiver Oil Market reached US$ 214.56 million in 2022 and is projected to grow to US$ 292.51 million by 2030, registering a CAGR of 3.95% during the forecast period 2023-2030. The market growth is driven by rising demand in cosmetics, perfumes, aromatherapy, and personal care products due to vetiver oil's natural fragrance, therapeutic properties, and increasing consumer preference for natural and sustainable ingredients. Expansion in emerging markets and growing awareness of its benefits in luxury and wellness sectors are expected to further support market growth over the forecast period.

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Recent Industry Developments

United States
✅ October 2025: U.S. wellness brands introduced new aromatherapy and essential oil blends featuring vetiver as a core ingredient, adding an estimated US$ 12 million in incremental retail sales within the premium relaxation segment.

✅ September 2025: A major U.S. fragrance manufacturer expanded its sustainable ingredient portfolio by sourcing ethically harvested vetiver oil from Haiti and India, expected to drive US$ 8 million in additional B2B supply contracts over 12 months.

✅ August 2025: Growth in the spa and personal care industries led to higher consumption of natural oils; U.S. distributors reported an estimated 10% rise in monthly vetiver oil imports to meet aromatherapy product demand.

✅ July 2025: Several U.S. clean-beauty and skincare brands reformulated their products using natural essential oils, including vetiver, with a projected market value increase of US$ 6 million in the natural cosmetics segment.

✅ June 2025: Investments in advanced distillation and cold-press extraction facilities strengthened domestic vetiver oil processing capacity, positioning U.S. producers for export expansion across North America.

Japan
✅ October 2025: Japanese cosmetic and fragrance companies launched premium vetiver-infused skincare and spa products, adding US$ 5 million in new domestic retail value.

✅ September 2025: A leading Japanese aromatherapy brand introduced a line of "mind-calming" essential oil diffusers using vetiver, projected to generate US$ 3 million in first-year sales.

✅ August 2025: Partnerships between local fragrance houses and Southeast Asian suppliers improved the traceability and sustainability of imported vetiver oil, securing supply contracts worth US$ 4 million.

✅ July 2025: The Japanese wellness sector experienced growing adoption of vetiver oil in high-end spas and relaxation centers, boosting segment revenue by 7% compared to the previous quarter.

✅ June 2025: R&D initiatives in Japan focused on optimizing vetiver extraction techniques for enhanced purity and aroma stability, expected to strengthen domestic production efficiency in the long term.

Market Segmentation

1. By Type
Organic: Vetiver oil produced from organically cultivated vetiver plants without the use of synthetic fertilizers, pesticides, or genetically modified organisms. Favored in natural cosmetics, aromatherapy, and wellness applications.

Conventional: Vetiver oil produced using traditional agricultural methods, possibly involving synthetic inputs. Commonly used in industrial, cosmetic, and fragrance applications where organic certification is not required.

2. By Form
Absolute: Pure essential oil extracted from the vetiver plant through solvent extraction, offering high fragrance intensity and commonly used in perfumery.

Concentrate: Highly concentrated vetiver oil, usually blended with carriers or solvents for easier handling and formulation in end-use products.

Blends: Vetiver oil combined with other essential oils or fragrance compounds, tailored for specific applications such as aromatherapy, cosmetics, or home care.

3. By Distribution Channel
Supermarkets/Hypermarkets: Large-scale retail chains offering vetiver oil products to general consumers, often in packaged or bottled forms for personal care and aromatherapy.

Specialty Stores: Stores focused on essential oils, wellness, natural products, or premium cosmetics, offering high-quality or niche vetiver oil formulations.

Convenience Stores: Smaller retail outlets providing ready-to-use vetiver oil products, often targeting quick consumer purchases.

E-Commerce: Online platforms selling vetiver oil products directly to consumers or businesses, including marketplaces, brand websites, and specialized wellness platforms.

4. By Application
Medical: Use of vetiver oil in therapeutic applications, including stress relief, relaxation, or as a component in herbal or naturopathic remedies.

Food and Beverage: Vetiver oil used as a natural flavoring agent in beverages, desserts, or functional food products.

Spa and Relaxation: Includes aromatherapy, massage oils, and products for wellness centers.

Personal Care, Cosmetics, Toiletries, Fragrances: Vetiver oil incorporated in perfumes, skincare, haircare, soaps, lotions, and deodorants for its fragrance and therapeutic properties.

Cleaning and Home: Vetiver oil included in natural cleaning agents, air fresheners, or home fragrances.

Others: Applications outside the above categories, such as industrial uses or research applications.

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Key Players

Unicode S.A. - Supplier and manufacturer of essential oils and natural extracts.
Shiva Exports India - Indian exporter specializing in vetiver and other essential oils.

Frager Essential Oil SA - Producer of high-quality essential oils for perfumery and wellness applications.

Givaudan - Global leader in flavors and fragrances, including vetiver oil-based formulations.

Plant Therapy - Consumer-focused brand offering natural essential oils and blends.

Kush Aroma Exports - Manufacturer and exporter of aromatic oils and essential oils.
Aadhunik Ayurveda Inhouse Team - Ayurvedic and wellness-focused producer of essential oils.

Avi Naturals - Supplier of pure and organic essential oils for personal care and aromatherapy.

SNN Natural Products - Producer of essential oils and herbal extracts for industrial and consumer use.

Rakesh Sandel Industries - Manufacturer and exporter of vetiver and other essential oils globally.

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Regional Insights

1. North America: The North American vetiver oil market is growing steadily, driven by increasing consumer demand for natural and sustainable personal care, aromatherapy, and wellness products. The U.S. leads the region, with major investments in eco-friendly and organic essential oils, as well as the expansion of spa, aromatherapy, and luxury cosmetic segments. Growth is also supported by rising awareness of the therapeutic properties of vetiver oil and a strong e-commerce distribution network.

2. Europe: Europe is a key market for vetiver oil due to high demand in perfumery, cosmetics, and spa/relaxation sectors. Countries like France, Germany, and the UK are prominent consumers, with trends favoring organic, ethically sourced, and sustainable essential oils. European regulations on product safety and natural ingredient certification further encourage high-quality vetiver oil production.

3. Asia-Pacific: The Asia-Pacific region is witnessing rapid growth, led by India, Indonesia, and Japan. India and Indonesia are major producers of vetiver oil, while Japan is a strong consumer market for premium personal care, aromatherapy, and wellness products. Increasing disposable income, rising awareness of natural remedies, and growing spa and wellness industries are key drivers for regional expansion.

4. Latin America: Latin America is emerging as a promising market for vetiver oil, driven by cosmetic and aromatherapy industries. Brazil and Argentina show increasing adoption of natural and organic ingredients, while growing local production capacities support market expansion. The region benefits from favorable climatic conditions for vetiver cultivation.

5. Middle East & Africa: The Middle East and Africa market is relatively smaller but growing steadily. Rising demand in luxury fragrances, cosmetics, and wellness products is boosting regional consumption. The UAE, Saudi Arabia, and South Africa are the key markets, with increasing imports of high-quality vetiver oil from Asia-Pacific suppliers.

Conclusion

The Global Vetiver Oil Market is poised for steady growth, driven by rising demand for natural, sustainable, and plant-based ingredients across personal care, aromatherapy, cosmetics, and wellness sectors. Increasing consumer awareness of the therapeutic benefits of vetiver oil, coupled with innovations in extraction, formulation, and ethical sourcing, is supporting market expansion. Emerging markets in Asia-Pacific, Latin America, and the Middle East offer significant opportunities, while premiumization and product diversification continue to enhance value. Companies focusing on sustainability, quality, and innovation are well-positioned to capitalize on long-term growth prospects in this evolving market.

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