Lipstick Market Size to Reach USD 14.4 Billion by 2033, Growing at a 4.6% CAGR from 2025 to 2033

MARKET OVERVIEW

The global Lipstick Market was valued at USD 9.6 Billion in 2024 and is forecasted to reach USD 14.4 Billion by 2033. It is expected to grow at a CAGR of 4.6% during the forecast period from 2025 to 2033. Europe dominates the market with a share exceeding 31.0% in 2024, driven by the region's beauty culture and presence of premium brands focusing on sustainability.

STUDY ASSUMPTION YEARS
• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

LIPSTICK MARKET KEY TAKEAWAYS
• Current Market Size: USD 9.6 Billion (2024)
• CAGR: 4.6% (2025-2033)
• Forecast Period: 2025-2033

• Europe leads the market with over 31.0% share in 2024 due to its rich beauty culture and established premium brands.
• The growth of e-commerce made many different lipstick brands available throughout the world.
• Shoppers want eco and cruelty-free products, which influences shopper behavior through sustainability initiatives.
• Influencers upon social media sites such as Instagram, TikTok, and YouTube have had impacts on lipstick demand.
• The production and sales for personalized or customizable products has increased, with 46% of US consumers wanting customizable lipstick products.

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MARKET GROWTH FACTORS

The global demand for lipstick product is anticipated to gain traction with rising demand for personal care and beauty products, owing to new product launches. The growing trend for clean beauty in the cosmetics and personal care product market is attracting health-conscious customers toward vegan, cruelty-free, and paraben-free lipsticks. There is also interest in color-adaptive technologies, advanced pigment delivery systems, and other product convenience and durability attributes of the material.

E-commerce lipstick sales are also strengthened by the availability of lipstick for consumers to access and purchase 24/7, virtual lipstick try ons using augmented reality, and product descriptions, reviews and price comparisons which can lead to increased consumer confidence. The websites also allow small businesses to reach a wider audience and compete more with frequent sellers. Mobile apps can be easy to use for customers with higher levels of tech-savviness.

For the large majority of lipstick consumers, sustainably or environmentally friendly lipstick is important, with more than 70% willing to pay higher price points for lipstick that comes in biodegradable lipstick tubes, as well as natural vegan and cruelty-free cosmetic formulas. Zero waste refillable lipsticks which provide consumers additional information about the sourcing of the materials used in the lipstick and the manufacturing process have increased the size of the lipstick market.

MARKET SEGMENTATION

Product Type:
• Satin/Sheer,
• Matte,
• Crème,
• Gloss,
• Metallic,
• Shimmer,
• Others

Shimmer has a 37.5% market share. Shimmer is preferred by younger clients, and for celebratory occasions. The brightening, hydrating finish makes it suitable for daily use and special occasions. The frequent release of limited edition shimmer collections and celebrity endorsements encourage repeat purchases, particularly in emerging markets.

Color:
• Red,
• Pink,
• Maroon,
• Others

Red lipsticks, a stereotypical symbol of confidence and glamour, are an iconic and popular type of makeup with cross-demographic and cross-cultural appeal, known for being best-selling products and frequently featured in influencers' campaigns and on runways.

Applicator:
• Lipstick Cream,
• Lipstick Palette,
• Lipstick Pencil,
• Lipstick Tube/Stick,
• Liquid Lipstick

Universal concepts, retractable mechanisms to encourage re-use, and added environmental value, such as protection from spillage during travel, have led to the lipstick tube/stick becoming a highly culturally and commercially valuable form, with an extraordinarily diverse history.

Age Group:
• Under 18,
• 18-30,
• 30-40,
• 40-50,
• Above 50

Social media's impact upon fashion-related purchases of consumers, aged 18-30, can be seen in the consumers' desires to purchase brightly colored, brand-loyal, often purchased, self-expressive, multi-functional and travel-friendly products.

Gender:
• Female,
• Unisex

For 2024, 85.0% of the lipstick market consisted of women. Women wear lipstick more. The image of lipsticks has also changed under a much broader range of colors and sustainable packaging offered than before.

Distribution Channel:

Departmental Stores or Grocery Stores, Multi Branded Retail Stores, Supermarkets and Hypermarkets, Exclusive Retail Stores, Online Channels, Other options.

Supermarkets/hypermarkets lead in 2024 possessing 33.8% market share. The stores attract budget shoppers and luxury shoppers because they are convenient, provide a broad range, have in-store beauty sections, run promotions frequently, and provide easy access to different categories.

REGIONAL INSIGHTS

In 2024, Europe accounts for more than 31.0% of the lipstick market share within it, making it the largest global region. The region cultivates beauty well, is exposed to high-end cosmetic brands, and trends toward sustainable practices in development, confirming its position as a global leader. Regulatory policies create an image of Europe. Luxury fashion houses present Europe as a global beauty hub through established luxury retail infrastructure.

RECENT DEVELOPMENTS & NEWS

• Revlon added 14 ColorStay Limitless Matte Liquid Lipstick shades in October 2024.
• September 2024: MAC introduces MACximal. It is a collection of satin lipsticks within a pigment-rich hydrating base. It is available in 34 shades.
• In February 2024, RAIKU collaborated alongside LVMH to develop all natural containers for high end makeup instead of disposable plastic.
• In January 2024, MAC re-launched the MACximal satin lipstick. It has a hydrating, pigmented formula. It has a fragrance like vanilla.

KEY PLAYERS
• L'Oréal SA
• Procter & Gamble (P&G) Company
• Avon Products, Inc.
• Shiseido Company, Limited
• LVMH Moët Hennessy - Louis Vuitton SE
• Estee Lauder Companies Inc.
• Oriflame Holding AG
• Revlon, Inc.
• Markwins Beauty Brands, Inc.
• Stargazer Products
• Coty Inc.
• The Clorox Company
• DHC Corporation
• Johnson& Johnson
• Chanel S.A.
• Inglot Cosmetics
• Unilever Group
• Rohto Pharmaceutical Co., Ltd.

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