Press release
How Samkit Sethia Turned His Vision Into Eymode: A Journey of Crafting Stylish Eyewear for the Modern World

Where fashion meets function - Eyemode by Samkit Sethia brings you stylish, high-quality eyewear for every look.
Brand Story: Eyemode - Where Fashion Meets Function
Brand Foundation: Explain the essence of Eyemode-its commitment to offering eyewear that is both stylish and functional. Emphasize the thought that goes into every design, focusing on quality, sustainability, and customer satisfaction.
Core Values: Focus on the brand's commitment to offering affordable yet high-quality eyewear, and how it stands apart from competitors by blending fashion-forward designs with superior material quality.
Craftsmanship & Design Philosophy: Detail the craftsmanship behind the eyewear, whether it's the hand-picked materials, the innovative designs, or the attention to comfort and fit.
USPs
Fashion-Forward Designs: Emphasize Eyemode's ability to stay ahead of trends, offering modern styles that appeal to diverse tastes.
Affordable Luxury: Highlight how Eyemode provides high-quality eyewear without the steep price tags, catering to both budget-conscious and luxury-seeking customers.
Customization & Fit: Showcase options for customized frames or lenses to provide a perfect fit for each individual.
Durability & Comfort: Discuss the superior materials used for long-lasting, comfortable wear, perfect for day-to-day use.
Eco-conscious Approach: If applicable, mention sustainable production practices or eco-friendly materials used in Eyemode's products.
Target Market
Demographics: Define the target audience-young professionals, students, fashion-conscious individuals, and others who care about both functionality and style.
Psychographics: Highlight how Eyemode resonates with people who want affordable yet premium eyewear, focusing on style-conscious customers who appreciate quality and durability.
Market Demand
Growing Eyewear Industry: Provide insights into the growing demand for stylish yet affordable eyewear in India and internationally.
Shifting Trends: Discuss how consumer behavior is changing, with a growing demand for eyewear that doubles as both a fashion accessory and a necessity.
E-commerce Boom: Talk about how Eyemode is tapping into the e-commerce revolution, with more consumers preferring to shop online for convenience and variety.
Eyewear as a Statement: Mention how eyewear is increasingly becoming a key fashion statement, with people looking for unique designs that reflect their personality.
A Vision for the Future
Brand Growth Plans: Briefly talk about Eyemode's future plans for expansion, new collections, or new collaborations.
Commitment to Excellence: Reiterate Eyemode's commitment to continuously offering top-tier eyewear and expanding its reach, while staying true to its core values of quality and customer satisfaction.
To know more about Eyemode please make sure to visit https://eyemode.in/
Banerjee Bhavan, 15, Brabourne Rd, Murgighata, B.B.D. Bagh
Founded by Samkit Sethia, Eyemode blends fashion and function with affordable, high-quality eyewear. Designed for comfort and style, it redefines eyewear as a statement of individuality while staying true to quality and accessibility.
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