United States Postbiotics Food Supplements Market valuation $27.3 million by 2031 - Exclusive Report by DatamIntelligence

"Postbiotics Food Supplements Market reached US$ 10.8 million in 2023 and is expected to reach US$ 27.3 million by 2031, growing with a CAGR of 10.5% during the forecast period 2025-2032." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In October 2025, Nestlé Health Science launched a postbiotics food supplement line targeting gut immunity and digestive health. The supplements combine heat-killed probiotics and prebiotics for enhanced efficacy. They aim to support daily wellness and digestive balance.

✅ In September 2025, Chr. Hansen USA introduced a postbiotic powder for incorporation in functional foods and beverages. The ingredient promotes gut barrier health and immune modulation. It enables food manufacturers to offer enhanced functional nutrition.

✅ In August 2025, Danone North America released postbiotic-enriched nutritional bars and drinks for adults and seniors. The products are designed for digestive support and immunity. They expand the functional supplement portfolio in the U.S. market.

✅ In July 2025, a biotech startup in California developed capsule-form postbiotic supplements with targeted strains for metabolic health. The supplements are clinically validated for gut microbiota modulation. They enhance the personalized nutrition and wellness segment.

Japan: Recent Industry Developments

✅ In October 2025, Yakult Honsha launched postbiotic dietary supplements in Japan focusing on gut health and immune support. The products use inactivated probiotic strains to confer health benefits. They target daily supplementation for all age groups.

✅ In September 2025, Meiji introduced postbiotic-fortified functional beverages and yogurt products. These support digestive health and immunity, leveraging research on microbiota metabolites. They strengthen Japan's functional food segment.

✅ In August 2025, Morinaga Milk Industry rolled out postbiotic capsules for seniors to support gut barrier function and immune modulation. The products integrate into daily routines for long-term health benefits. They reflect Japan's focus on aging population wellness.

✅ In July 2025, House Wellness Foods released postbiotic powder formulations for inclusion in beverages and meal replacements. The supplements enhance gut health and metabolic function. They expand options for health-conscious consumers in Japan.

Postbiotics Food Supplements Market: Drivers

The postbiotics food supplements market is experiencing significant growth as consumers increasingly seek gut health, immunity, and overall wellness benefits through functional nutrition. Postbiotics-non-living microbial cells, metabolites, or cell components-offer health-promoting effects such as improved digestion, anti-inflammatory support, and enhanced immune function, driving adoption in dietary supplements and fortified foods. Rising awareness of the gut microbiome's role in overall health, coupled with growing preference for natural and science-backed ingredients, is fueling market demand. Additionally, the trend toward preventive healthcare, personalized nutrition, and clean-label formulations is encouraging manufacturers to expand product offerings. Increasing distribution through pharmacies, health stores, supermarkets, and e-commerce platforms is improving accessibility for consumers.

Technological advancements in postbiotic formulation, stabilization, and bioavailability are enhancing product efficacy, shelf life, and functional benefits. Collaborations between ingredient suppliers, nutraceutical companies, and research institutions are fostering innovation and clinical validation of health claims. Growing interest in plant-based, allergen-free, and fortified food supplements is driving diversification of offerings. Marketing initiatives emphasizing gut health, immunity, and scientific backing are boosting consumer awareness and adoption. With continuous innovation and rising focus on preventive and functional nutrition, the postbiotics food supplements market is poised for sustained global growth.

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Postbiotics Food Supplements Market: Major Players

ADM, Cargill, Incorporated., ABbiotek Health, Tetra Pak International S.A., DSM, AB-BIOTICS, SA, Sabinsa, Postbiotica Srl, Lesaffre, and Lactobio A/S.

Segment Covered in the Postbiotics Food Supplements Market:

By Type:
Short-chain fatty acids dominate due to their proven gut microbiome and anti-inflammatory benefits. Lipopolysaccharides and exopolysaccharides gain momentum in immunity and skin health applications. Enzymes and cell wall fragments are emerging for targeted metabolic and immune functions.

By Form:
Capsules and tablets lead the market for their dosage convenience and long shelf life. Liquid and powder forms cater to functional food and beverage formulations, appealing to diverse consumers. Innovation focuses on flavor-neutral and easily digestible powder blends.

By Application:
Digestive health remains the primary driver, addressing gut balance, bloating, and constipation. Immune support and weight management see strong uptake among proactive wellness consumers. Mental and skin health applications are expanding rapidly, with links to mood, cognition, and beauty-from-within trends.

By Distribution Channel:
Supermarkets and hypermarkets dominate due to widespread consumer access and established supplement brands. Pharmacies and drug stores ensure credibility for clinically proven postbiotic formulations. Online retail channels show the fastest growth, driven by direct-to-consumer health platforms.

Regional analysis

North America:
North America dominates the postbiotics market with a 35% share, driven by advanced nutraceutical innovation and strong consumer awareness of gut health. The U.S. leads with significant investments in microbiome research and functional supplements. Increasing product launches and clinical validation further strengthen regional growth.

Europe:
Europe holds around 28% share, supported by a mature probiotic and postbiotic product ecosystem. Countries like Germany, France, and the U.K. are early adopters of microbiome-based wellness solutions. Regulatory approvals and growing emphasis on immune and digestive health boost market expansion.

Asia-Pacific:
Asia-Pacific accounts for nearly 25% of the global market, led by Japan, South Korea, and China. Rising demand for digestive and beauty-from-within supplements fuels rapid product diversification. Increasing consumer health consciousness and innovation in functional beverages drive regional growth.

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