Activewear Market to Reach USD 826.4 Billion by 2035, Driven by Rising Fitness and Lifestyle Trends

According to the MarketGenics report, the global activewear market is projected to expand from USD 416.2 billion in 2025 to USD 826.4 billion by 2035, registering a CAGR of 7.1%, the highest during the forecast period. The activewear market has been expanded considerably due to the popularity of the athleisure trend that is no longer limited to traditional sports participants but has made inroads into mainstream consumers of casual wear. This blending of performance functionality and fashion aesthetics has made activewear an all-purpose substitute to traditional casual clothes, which can be used in the work-from-home, travel, social, and everyday environments.

Moreover, the dynamics of gender is a central issue affecting the activewear market, in which the apparel of women has traditionally comprised most of the value of the market. In comparison, female customers are more spending per-capita, more fashion-oriented and have a higher wardrobe turnover. Meanwhile, the male segment is seeing faster growth due to the increased acceptance of athletic-themed aesthetic and the addition of product lines wherein performance functionality is combined with more recent fashion. An example, in July 2024, Pacsun is launched the A.R.C. (Active, Recreation. Comfort) is a brand, a specific line of men activewear designed to target Gen Z men.

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Key Driver, Restraint, and Growth Opportunity Shaping the Global Activewear Market

The increasing trend of health, wellness, and active lifestyles continues to be a motivational factor to the world active wear market. Consumers are also adopting fitness, sports, and athleisure as part of their daily life, and thus are increasing the demand of functional and stylish performance apparel. This trend is further supported by the increased number of gym memberships, adoption of home-based fitness and outdoor recreational activities. For instance, in February 2025, Nike collaborated with SKIMS to create NikeSKIMS, a womens performance and lifestyle collection that combines sport science with fashion aesthetic an effort that indicates alignment of the market with trends of holistic wellness and active living.

The activewears market still experiences structural problems despite the consistent demand among the consumers. The major limitations are the scarcity of sustainable raw materials, high costs of production, and complicated international supply chains. The increasing demand on transparency and circularity is driving many brands to seek ways to balance environmental friendliness innovation and cost efficiency. Also, recycled inputs like rPET are in short supply, which hinders the possibility of producing in large scale and sustainability, which limits the ability of the market to grow and expand.

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Regional Analysis of Global Activewear Market

The activewear market of North America is the most promising with a strong and vibrant fitness-conscious culture, consumer spending power, and lifestyle preference towards athleisure. The prevalence of major brands in the industry, including Nike, Lululemon, and Under Armour, which constantly develop their performance wear and online shopping experiences, strengthens the dominance of the region. Moreover, the universal appeal of gym and outdoor fitness, as well as an increased desire to purchase comfort-oriented fashion, contributes to consistent demand. The growth of e-commerce, sustainability efforts and partnerships between athletic and fashion brands contribute to the dominance of the North American market in the global activewear market.

The activewear market in Asia Pacific is poised for the fastest growth, driven by experienced high urbanization, an increase in disposable incomes and growing health and fitness consciousness among the younger generations. The demand in the region is driven by the growth of gym memberships, government programs on wellness, and the role played by the international sporting events. In addition, global brands such as Adidas, Nike and Puma are reinforcing with local marketing and e-commerce growth, and local manufacturers are targeting inexpensive, sustainable and trendy activates to satisfy the changing needs of the consumer.

Prominent players operating in the global activewear Market are Adidas, Alo Yoga, ASICS, Athleta (Gap Inc.), Brooks Sports, Columbia Sportswear, Decathlon, Fabletics, Gymshark, Lorna Jane, Lululemon Athletica, New Balance, Nike, Outdoor Voices, Patagonia, Puma, Reebok, Skechers, Sweaty Betty, The North Face (VF Corporation), Under Armour, and Other Key Players.

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Recent Development and Strategic Overview:

In May 2025, ASICS launched new METASPEED SKY TOKYO / EDGE TOKYO / RAY models, advancing lightweight, race-oriented running technology to capture performance runners and premium running-apparel cross-sell opportunities.

In February 2025, Nike, Inc. and SKIMS are teamed up to disrupt the global fitness and activewear industry with the launch of NikeSKIMS, a new brand that will deliver industry leading innovation. The long-term partnership will introduce an extensive product line that invites more athletes and women into the world of sport and movement

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Key Trend: Athleisure Blur Between Athletic Performance Wear and Fashion Casualwear Expanding Wearing Occasions

Athleisure is a respondent to major trends in the market that focus on versatility, performance, and lifestyle integration. The development of the category into something more than sportswear is an indication of consumer demand of multifunctional apparel that provides comfort, style, and technical functionality. As an example, in January 2025, LA-based fashion brand Staud runs a permanent sportswear brand titled Staud Sport, including a 65-piece collection valued between $75 and $395. As Vogue readers get early access to shop it. The shift to wellness-focused consumption, experience-driven retailing, and high-end daily wear remains a booster of market growth and high-pricing strategies in international markets.

Athletic elements are being incorporated into collections by fashion designers and luxury houses, establishing athleisure as a category in the larger fashion industry and not casual sportswear. Strategic partnerships with high fashion designers and performance brands. An example is in September 2024, adidas partnered with Stella McCartney collection, releasing the so-called Rasant unisex trainer at Paris Fashion Week, which is a high-top shoe made of vegan materials with hints of racing design. Such collaborations have increased the popularity of athleisure with style-conscious consumers to improve its market positioning and cement its premium, trend-driven apparel category.

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