India Cakes and Pastries Market Size, Share, Growth Trends, Analysis & Forecast Report 2025-2033

According to the latest report by IMARC Group, titled "India Cakes and Pastries Market Report by Product (Artisanal Bakery Products, In-Store Bakery Products), Type (Cakes, Frozen Cakes and Pastries, Pastries, Sweet Pies), Sector (Food Service, Retail), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Artisanal Bakeries, Online Retailers, Others), and Region 2025-2033," the report presents a thorough review featuring the India Cakes and Pastries Market growth, share, trends, and research of the industry.

Market Size & Future Growth Potential:

The India cakes and pastries market size reached USD 4.80 Billion in 2024 and expects the market to reach USD 6.43 Billion by 2033, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033.

Latest Market Trends:

The market is experiencing a significant shift towards premium and gourmet products as consumers increasingly favor high-quality desserts made with superior ingredients like Belgian chocolate, organic flour, exotic fruits, and natural flavorings. Hand-decorated cakes featuring elaborate designs and personalized flavors are particularly in demand for special occasions such as weddings, birthdays, and corporate events. The premiumization trend is especially strong in metropolitan areas and Tier-I cities, where consumers demonstrate willingness to pay higher prices for artisanal quality.

The rapid expansion of quick commerce and online platforms is revolutionizing how consumers purchase cakes and pastries in India. With rising smartphone penetration and the adoption of digital payment systems, more customers are turning to online bakeries and food delivery applications for both celebration orders and everyday indulgence. Cloud kitchens and direct-to-consumer brands are capitalizing on this trend by offering freshly baked, customized products with same-day or express delivery capabilities. In March 2024, Cargill launched its NatureFresh Professional chocolate range at AAHAR 2024, specifically designed for Indian bakery consumers with enhanced flavor profiles and improved texture characteristics. Quick commerce platforms have further accelerated this trend, enabling consumers to receive cakes and pastries within minutes from nearby bakeries and retail outlets.

Health-conscious consumption patterns are reshaping product development in the cakes and pastries segment. Indian consumers are actively seeking bakery products that align with their dietary preferences and wellness goals, driving demand for items made with whole grains, natural sweeteners like honey and jaggery, and plant-based ingredients. Bakeries are introducing gluten-free, sugar-free, and high-protein variants to accommodate customers with specific dietary requirements, including fitness enthusiasts and diabetic consumers. In December 2024, Artinci reported increased demand for sugar-free desserts including cakes and cookies, attributed to growing health-conscious consumer behavior amplified by the brand's visibility following its Shark Tank India Season 3 appearance. Superfoods, protein-enriched ingredients, and probiotics are being incorporated into bakery formulations to enhance nutritional value. Additionally, rising awareness about lactose intolerance and the growing popularity of veganism are driving sales of dairy-free and egg-free alternatives.

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Market Scope and Growth Factors:

The scope of the market is expanding as businesses across various sectors increasingly recognize the strategic importance of cakes and pastries in celebrations, gifting, and everyday consumption. The market is witnessing substantial growth driven by the continuous rise of e-commerce and quick commerce platforms, which are reshaping consumer purchasing behavior and increasing expectations for rapid, reliable delivery of fresh bakery products. The sector is also experiencing accelerated adoption of digitalization, with technologies such as online ordering systems, delivery management platforms, and customer relationship management tools transforming traditional bakery operations and improving efficiency.

The growing emphasis on celebration culture in India, particularly among younger demographics, is significantly boosting demand for customized and theme-based cakes for birthdays, anniversaries, and corporate events. The Karnataka Milk Federation launched 18 new products under its Nandini brand in June 2025, including slice cakes, bar cakes, and muffins during World Milk Day celebrations, demonstrating how established brands are diversifying into the bakery segment. ITC Sunfeast Baked Creations opened its first physical bakery café at the FabIndia Experience Store in Whitefield, Bengaluru in September 2024, marking a strategic shift from cloud-kitchen delivery to an omnichannel retail format with premium bakery offerings crafted by culinary experts for Indian taste preferences.

The market is also benefiting from infrastructure development initiatives, with the expansion of modern retail formats including supermarkets, hypermarkets, and convenience stores providing wider distribution networks for packaged and fresh bakery products. Government support through schemes like the Pradhan Mantri Kisan SAMPADA Yojana and the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme is encouraging bakery startups and small-scale units. As of 2023, PMFME has supported over 2,000 bakery units across India. The increasing focus on sustainability and clean-label products is prompting manufacturers to develop offerings free from artificial preservatives, colors, and flavors, gaining traction among environmentally conscious consumers. As consumer preferences continue evolving and disposable incomes rise, particularly in urban and semi-urban areas, the market is positioned for sustained expansion driven by innovation in flavors, formats, and functional ingredients.

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Cakes and Pastries Market Share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Segmentation by Product:

• Artisanal Bakery Products
• In-Store Bakery Products

Segmentation by Type:

• Cakes
• Frozen Cakes and Pastries
• Pastries
• Sweet Pies

Segmentation by Sector:

• Food Service
• Retail

Segmentation by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialist Retailers
• Artisanal Bakeries
• Online Retailers
• Others

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Recent News and Developments:

• December 2024: Bikaji Foods International Limited incorporated its wholly-owned subsidiary, Bikaji Bakes Private Ltd (BBPL), following Ministry of Corporate Affairs approval. BBPL focuses on manufacturing, distributing, and operating outlets for premium frozen bakery products, marking Bikaji's strategic expansion into the bakery and frozen-food segment.
• September 2024: ITC Sunfeast Baked Creations launched its first physical bakery café at the FabIndia Experience Store in Whitefield, Bengaluru, transitioning from its cloud-kitchen delivery model to an omnichannel retail format with a curated selection of premium bakery products designed for Indian palates.
• June 2025: Karnataka Milk Federation (KMF) through its Nandini brand launched 18 new products spanning slice cakes, bar cakes, and muffins during World Milk Day celebrations, diversifying its product portfolio to meet growing demand for bakery items.
• March 2024: Cargill launched its NatureFresh Professional chocolate range at AAHAR 2024, featuring block chocolates, cocoa powder, and chocolate chips customized for Indian bakery consumers with enhanced flavor and texture profiles.
• December 2024: Artinci reported increased demand for sugar-free desserts including cakes and cookies, driven by its Shark Tank India Season 3 appearance and growing health-conscious consumer behavior.
• June 2024: Mondelēz International entered into a licensing agreement with Belgium's Lotus Bakeries to expand product offerings in the Indian market, focusing on premium and innovative bakery solutions.

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Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
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