Global Online Video Platform Market Edition 2025: Industry Size to Reach USD 2.8 Billion by 2033, CAGR of 10.2%.

Market Overview

The global online video platform market size was valued at USD 1.1 Billion in 2024 and is forecast to reach USD 2.8 Billion by 2033, growing at a CAGR of 10.2% between 2025 and 2033. North America dominates the market with over 37.9% share in 2024, driven by rising video content usage, smartphone proliferation, affordable data plans, and demand for face-to-face connections. The market is fueled by cloud infrastructure, AI content recommendations, and growing on-demand content consumption.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Online Video Platform Market Key Takeaways

• Current Market Size: USD 1.1 Billion in 2024
• CAGR: 10.2% (2025-2033)
• Forecast Period: 2025-2033
• North America holds the largest market share of over 37.9% in 2024.
• SaaS model is the largest model type in 2024.
• The media and entertainment industry leads application segments with around 37.8% market share in 2024.
• Software products dominate with around 62.0% market share in 2024.
• The United States accounts for 87.00% of the market share in North America in 2024.

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Market Growth Factors

One of the main factors to the development of the online video platform industry is the increasing demand for video marketing. According to a survey, 91% of the businesses use video as a marketing tool which means that they are and would be more engaging and visually captivating ways to promote brands, deliver messages and sell products. The growing social video and video hosting platforms bring in more people to view the content, while simple and easy marketing tools help in measuring the effectiveness of the marketing, thus, driving the market growth until 2033.
Increasing global internet access has been a major factor contributing to the rise of live streaming video platforms. By 2024, there are expected to be 5.52 billion internet users all over the world with high-speed connections, especially in developing regions, becoming the majority. The combination of cheap data plans and mobile video platforms is fueling the video consumption on mobile devices. That is taking place because of the gradual and steady internet infrastructure developments in the Asia-pacific region, Africa, and Latin America that make the audience wider thus leading to the market and the adoption of video service being more sustained than before.

Zooming into the remote work and online events trend, there has been a growing demand for video hosting platforms software for virtual meetings, webinars, and training sessions since they are very useful in these situations. The video conferencing and screen sharing are among the features offered by these virtual platforms. Besides, live streaming is making it possible for virtual trade fairs, conferences, and entertainment events which in turn is making the business audience broader. That is why this trend is being considered to facilitate communication and increase productivity and thus, the online video platform solutions demand will keep on growing.

Market Segmentation

Analysis by Model Type:

• UGC Model: Not provided in source.
• DIY Model: Not provided in source.
• SaaS Model: The largest model type in 2024, it offers a cloud-based, subscription-driven approach to securely upload, store, and deliver video content from the cloud. It reduces on-premises infrastructure needs and provides features like content management, analytics, scalability, ease of use, cost-effectiveness, continuous updates, and seamless integration with other cloud services, enhancing operational efficiency and video content demand handling.

Analysis by Application:

• Media and Entertainment Industry: Leading segment with around 37.8% market share in 2024. It includes content providers, streaming services, and video-on-demand platforms offering music videos, movies, TV shows, and sports events worldwide. This segment requires high-quality live streaming, video streaming, and customized content recommendations, bolstered by upgraded analytics, content monetization, DRM, multi-device streaming, AI recommendations, and increased smart TV and mobile device purchases.
• Enterprises: Not provided in source.
• Others: Not provided in source.
Analysis by Product Type:
• Software: Leads the market with around 62.0% share in 2024. It includes video management and delivery solutions for uploading, storing, managing, and delivering video content online. Features include content libraries, analytics, monetization options, content security, and customization. It comprises cloud-based and on-premises services, with rising popularity of cost-efficient and flexible cloud-based software. AI-powered tools improve personalization and video optimization, fostering customer engagement and multi-platform distribution.
• Services: Not provided in source.

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Regional Insights

North America is the dominant region, accounting for over 37.9% of the market share in 2024. The region benefits from strong demand for streaming services, extensive internet penetration, mobile device ownership, and leading streaming platforms headquartered there, such as Netflix. The United States alone holds 87.00% of North America's market share. High disposable income and investments in 5G, cloud computing, and AI further strengthen North America's leading industry position.

Recent Developments & News

• January 2025: Quickplay introduced "Quickplay Shorts," creating and syndicating short-form vertical content seamlessly integrating with OTT platforms to reach younger audiences and explore monetization opportunities.

• November 2024: TikTok launched its AI-powered Symphony Creative Studios platform globally, enhancing ad business by enabling customized, high-quality content creation for businesses, creators, and agencies.

• October 2024: Adobe unveiled generative AI video tools powered by Firefly models at Adobe MAX 2024, including Generative Extend, Text to Video, and Image to Video for improved video editing and content creation.

• October 2024: Meta launched Movie Gen, an AI tool for global video creation and editing using text prompts to create custom videos and soundtracks.

• July 2024: Phenomenal AI launched India's first text-to-video AI platform generating professional-grade videos from text scripts for marketing, education, e-commerce, social media, and personal projects.

Key Players

• Dalet Digital Media Systems USA Inc.
• MediaMelon, INC.
• Akamai Technologies
• Kaltura Inc.
• Panopto
• Brightcove Inc.
• Frame.io, Inc.
• Limelight Networks Inc.
• YouTube
• Comcast Technology Solutions

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