Electric Rice Cooker Market to Hit USD 5.8 Billion by 2035, Fuelled by Smart Kitchen Adoption

According to the MarketGenics report, the global electric rice cooker market is projected to expand from USD 1.9 billion in 2025 to USD 5.8 billion by 2035, registering a CAGR of 11.8%, the highest during the forecast period. The electric rice cooker industry is driven by the high pace of urbanization, increasing disposable income, and changing consumer lifestyles towards convenience and energy-saving. Induction heating, fuzzy logic, and smart connectivity are all technological improvements that give cooking some precision and versatility. As an example, in August 2024, TOSHIBA introduced its newest invention, the Dew Series. The series is built-in with the first rice cooker in the world that has the latest Japanese-style steam replenishment technology and is meant to bring the everyday dining experience to a new level by introducing the easiest way to cook sweet and chewy rice.

Moreover, the increased need in multifunctional appliances making different grains and recipes besides rice further increases the product uptake, particularly among those with dual-income and health conscious consumers. Also, replacement and premiumization trends of urban households are being propelled by sustainability-oriented product design and compact form factor. Ongoing innovation and digitalization are enhancing competitiveness in the market and increasing consumer interest in both traditional and new markets. Moreover, the government programs favor electric rice cooker market.

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Key Driver, Restraint, and Growth Opportunity Shaping the Global Electric Rice Cooker Market

The global electric rice cooker market is experiencing high growth due to the growth in disposable incomes and the growth in middle-class households mainly in Asia-Pacific and emerging economies. Customers are moving away more and more of the low-end models towards high-end models with induction heating, pressure capability and smart connectivity. Major producers like Joyoung and Panasonic have taken advantage of this phenomenon and introduced high-end lines with focus on high performance, style, and multifunctional capabilities. This upward movement increases brand values, increases the average selling price, and improves the differentiation of brands by increasing the product price.

The electric rice cooker market is constrained by strong price sensitivity and a long replacement cycle among buyers. Although induction and smart technologies are innovated, most households still have the functional legacy models because the product is durable and there is low perceived urgency to dispose of it. The penetration of premium models is also restricted by the growth of consumers who appreciate value making purchases of cost-effective multicookers or even entry-level rice cookers. The continued existence of large volume, low-end brands like Midea and Instant Brands highlights the competitive pressure in the category in terms of price. This has forced the premium segment manufacturers to work harder to defend higher price tags by proving performance and energy efficiency and lifecycle advantages.

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Regional Analysis of Global Electric Rice Cooker Market

The electric rice cooker market of Asia Pacific is fueled by staple rice diet in China, Japan, Korea, India, and Southeast Asia. The growing trend among urban consumers is the replacement of traditional cooking practices with electric appliances that provide the convenience, reliability and time savings features that are of special interest to dual-income families with little time on preparing meals. Moreover, the increase in the number of e-commerce platforms and organized retail networks has increased the availability of products, and the marketing initiatives have resulted in the expansion of consumer segments of the market in the emerging economies focusing on modern lifestyles and healthy cooking.

The market opportunity for electric rice cookers in North America is expanding rapidly because of the growing impact of multiculturalism, the growth of Asian cuisines consumption, and the rising demand in time-saving, convenient cooking tools. The high disposable income and the high adoption of smart kitchen technologies in the region create the need to select high-quality and multifunctional, and interconnected appliances. Advanced internet of things (IoT) and multi-grain cookers made by manufacturers like Panasonic and Cuckoo are aimed at tech-conscious buyers. Also, increased popularity of smaller living quarters and increasing number of two-income families drive the desire to find more compact and automated products.

Prominent players operating in the global electric rice cooker Market are Aroma Housewares Company, Bajaj Electricals, BLACK+DECKER, Breville Group, Cuckoo Electronics, Cuisinart (Conair Corporation), Galanz Enterprise Group, Hamilton Beach Brands, Havells India, Hitachi Ltd., Instant Brands (Instant Pot), Joyoung Company, Midea Group, Panasonic Corporation, Philips Electronics, Prestige Group, Sharp Corporation, Supor Group, Tatung Company, Tiger Corporation, Toshiba Corporation, Xiaomi Corporation, Zojirushi Corporation, and Other Key Players.

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Recent Development and Strategic Overview:

In April 2025, Xiaomi announced the Mijia 3D Pressure IH Rice Cooker P1 3L, a high-tech cooker with an upgrade to make your daily bowl of rice taste like it was made by a professional chef, which is, nevertheless, compact and is covered with titanium.

In March 2024, Toshiba launched smart cooking solutions that can make the cooking process easier and contribute to the best cooking experience as well. The advanced technology in smart kitchen appliances offers intuitive control and automation to users and makes the cooking process more convenient and quicker.

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Key Trend: Multifunctionality Expansion Beyond Rice Cooking to Slow Cooking, Steaming, and Baking

The growing focus on multifunctionality is a major market trend in the electric rice cooker industry, with new models adding such features as slow cooking, pressure cooking, steaming, preparing porridge, baking cakes, and making yogurts into one device. This improved flexibility appeals greatly to urban consumers with space constraints and cost-conscious consumers who need to see more possibility and utility through a multifunctional kitchen solution. As an example, in September 2025, Xiaomi has released its first smart variable-pressure IH (Induction Heating) rice cooker under the Mijia brand. The appliance has the capacity of 4 liters and costs 1999 yuan (280 dollars). It is intended to serve the family of four to five members and accommodates the high-tech pressure modulation and intelligent cooking features.

Additionally, the introduction of recipe collections, automatic programs and use guided cooking applications contributes to the market advancement providing easiness of use and multifunction adoption. These characteristics enhance consumer focus, appliance efficiency, and satisfaction, making the electric rice cooker market a leading force of demand based on connected, rich content models. For instance, in September 2025, a smart CUCKOO Electronics (such as Smart IH Rice Cooker and Twin Pressure) was launched with smart features, silent steam type and Smart-Home integration highlighting continuing high-end smart appliances releases.

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