FunkyMEDIA Generates 167 Percent More Leads for HVAC Installer with Brand-Mentions Driven SEO Campaign

Łódź, 9 November 2025 - FunkyMEDIA, a Łódź-based SEO agency founded in 2010 by Rafał Cyrański, has completed a nine-month SEO campaign for a Polish company specializing in heat recovery ventilation (HRV/recuperation) installation. The campaign, built around a brand mentions strategy, delivered a 142% increase in organic traffic and a 167% increase in the number of leads from the SEO channel.

At the outset, the HRV installation company operated locally and regionally, generating on average:

3,200 organic sessions per month,
~65 qualified leads per month from organic traffic (contact forms, quote requests, phone calls),
limited visibility in Google for high-intent queries such as "rekuperacja Łódź", "montaż rekuperacji dom jednorodzinny".

The brand itself was relatively unknown online, with only 29 keywords in Google TOP10 and very few branded searches (queries including the company name).

Over nine months, FunkyMEDIA focused on positioning the company as a trusted expert in rekuperacja through high-quality brand mentions in specialized, industry-related sources: construction and renovation portals, energy-efficiency blogs, YouTube and social media channels about home building, as well as forums for homeowners.

In total, the agency generated 214 brand mentions, including:

81 mentions on construction, HVAC and energy-efficiency portals (guides, expert comments, case descriptions),
63 mentions on blogs and content sites about building and renovating single-family homes,
42 mentions in social media (including collaborations with niche creators on YouTube, TikTok and Instagram),
28 mentions on homeowner forums and Q&A sites.

Around 52% of these were "pure" brand mentions, where the company name was cited without a clickable link, but placed in a strong expert context (e.g. explanations from the company's engineers on HRV design, costs and energy savings).

"In technical industries like HVAC, trust and expertise are everything," says Rafał Cyrański, founder of FunkyMEDIA. "We knew that if homeowners kept seeing the same brand show up as an expert source in articles, forums and videos about rekuperacja, they would be much more likely to request a quote. Brand mentions helped us build that expert status and sent strong trust signals to Google at the same time."

Campaign results after 9 months:

Organic traffic increased from 3,200 to 7,750 sessions per month (+142%),
Monthly leads from organic traffic grew from ~65 to ~174 (+167%),
Keywords in Google TOP10 rose from 29 to 103 (+255%),
Branded organic traffic (queries including the company name) increased by over 220%,
Conversion rate from branded traffic improved from 4.8% to 6.5%.

A representative of the HRV company comments:

"We've seen a clear shift in the quality of inquiries. More people come to us already educated, asking specific questions about systems, heat recovery efficiency and installation details. They often say they read an article with our expert's comment or saw our name mentioned in a guide. For a company selling complex services like rekuperacja, this kind of awareness is invaluable."

On the website side, FunkyMEDIA strengthened local and expert positioning by:

expanding the "About us" and "Our projects" sections with detailed case studies of HRV installations,
adding the brand name and city/region to key meta titles and descriptions,
creating FAQ and knowledge-base articles on rekuperacja (costs, ROI, technical requirements), where the brand is clearly associated with expertise.

"For local service businesses, brand-building is often the missing piece in SEO," adds Rafał Cyrański. "It's not enough to just rank for 'rekuperacja Łódź'. People need to recognize and trust the name they see in search results. After several months of consistent brand mentions, we started noticing more direct and branded searches - a sign that the market really began to remember the company."

About FunkyMEDIA

FunkyMEDIA is an SEO agency based in Łódź, Poland, founded in 2010 by Rafał Cyrański. The agency specializes in comprehensive visibility strategies in Google, combining technical SEO, content marketing and brand-authority building for e-commerce and service businesses, including highly specialized technical sectors like HVAC and energy efficiency.

FunkyMEDIA

Media contact:

FunkyMEDIA - SEO Agency

E-mail: biuro@funkymedia.pl

Website: https://funkymedia.pl

This release was published on openPR.