India Activewear Market Size, Share, Industry Outlook, Growth and Analysis Report 2025-2033

India Activewear Market Overview

The India activewear market size reached USD 10.20 Million in 2024 and is projected to grow to USD 16.60 Million by 2033. The market is expected to exhibit a CAGR of 5.10% during the forecast period from 2025 to 2033. The growth is driven by rising health consciousness among consumers, significant expansion in the e-commerce sector, and the increasing popularity of athleisure. The demand for multifunctional, comfortable, and stylish activewear that suits both gym and everyday wear is also fueling market expansion.

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India Activewear Market Key Takeaways
• Current Market Size: USD 10.20 Million (2024)
• CAGR: 5.10%
• Forecast Period: 2025-2033

Key insights:
• The market growth is attributed to increasing health consciousness, a growing e-commerce sector, and rising popularity of athleisure.
• Market segmentation includes product types like top activewear, bottom activewear, innerwear, swimwear, and outerwear.
• Material types covered are nylon, polyester, cotton, neoprene, polypropylene, and spandex.
• Distribution channels include online and offline stores.
• The end users comprise men, women, and kids.

India Activewear Market Growth Factors

The rising health and fitness awareness among urban populations is a significant driver for the India activewear market. Increasing disposable incomes enable consumers to spend more on activewear, fueling market expansion. Government initiatives to promote sports participation and healthy lifestyle choices create a conducive environment for the industry's growth. Additionally, the adoption of athleisure trends and work-from-home culture encourage demand for versatile and comfortable activewear products.

The expanding fitness infrastructure across India, including gyms, yoga studios, and sports academies, offers many distribution and partnership opportunities for activewear brands. There is also substantial growth potential through rural market penetration via affordable product lines and regional retail networks. Strategic collaborations with sports personalities, fitness influencers, and educational institutions help enhance brand visibility and consumer adoption, thus driving market growth.

However, the India activewear market faces challenges such as intense price competition from international and local manufacturers, which restricts profit margins and brand differentiation. Consumer preference for premium imported brands over domestic ones poses challenges for local players seeking growth. Moreover, supply chain disruptions and fluctuations in raw material costs affect product availability and pricing consistency.

India Activewear Market Trends

The India activewear market is seeing rapid growth driven by the increasing number of e-commerce platforms, which provide broad accessibility, convenience, and variety to consumers. Online platforms offer numerous activewear brands, styles, and price points, enhanced by attractive discounts, cashback, and easy return policies. Direct-to-consumer (D2C) brands leverage mobile shopping apps and AI-driven personalized recommendations to simplify the shopping experience. Social commerce enables consumers to purchase directly through influencer posts and collaborations, bolstering sales.

Social media and celebrity influence strongly affect consumer preferences in India. Fitness influencers and Bollywood celebrities endorse activewear brands, raising brand awareness and encouraging purchase decisions. Engagement through fitness challenges and styling tips amplifies market growth. The launch of celebrity-endorsed brands, such as cricketer Hardik Pandya's FanCode Shop activewear collection in 2024, demonstrates the growing celebrity impact leveraged via e-commerce and social media marketing.

There is also an increasing focus on climate-adaptive technology and AI-powered customization. Brands innovate geographically adapted activewear using recycled and bio-based materials, along with quick-dry, moisture-wicking, and anti-microbial treatments suited for India's diverse climate. AI enables personalized fit and design based on body measurements and climate needs. Virtual try-on and augmented reality (AR) technologies improve online shopping experiences, reducing return rates while enhancing customer satisfaction. This convergence of technology is fostering competition and innovation in climate-intelligent activewear.

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India Activewear Market Segmentation
• Product Type:
• Top Activewear: Apparel worn on the upper body designed for fitness and casual wear.
• Bottom Activewear: Leggings, shorts, and pants intended for active use.
• Innerwear: Undergarments specifically made for athletic comfort and support.
• Swimwear: Active swim-related apparel designed for sport and leisure.
• Outerwear: Jackets and other garments for outdoor athletic activities.
• Material Type:
• Nylon: Durable synthetic fiber used for flexibility and performance.
• Polyester: Common synthetic fabric known for moisture-wicking properties.
• Cotton: Natural fiber favored for comfort.
• Neoprene: Synthetic rubber material, often used in swimwear.
• Polypropylene: Lightweight synthetic fiber, resistant to moisture.
• Spandex: Elastic fiber providing stretch and flexibility.
• Pricing:
• Economy: Budget-friendly activewear options.
• Premium: Higher-end activewear with advanced features and styling.
• Age Group:
• 1-15 Years: Activewear designed for children and early teens.
• 16-30 Years: Young adult segment focused on style and performance.
• 31-44 Years: Mid-age group balancing comfort and function.
• 45-64 Years: Mature consumers with emphasis on health and fitness.
• More than 65 Years: Senior demographic with specialized activewear needs.
• Distribution Channel:
• Online Stores: E-commerce platforms providing direct access to consumers.
• Offline Stores: Traditional retail outlets including brand stores and multi-brand retailers.
• End User:
• Men: Activewear products tailored for male consumers.
• Women: Activewear designed for female customers.
• Kids: Apparel specifically sized and styled for children.

India Activewear Market Regional Insights
• North India
• South India
• East India
• West India

The dominant region in the India activewear market is North India, which holds the largest market share and exhibits a CAGR of 5.10% during the forecast period.

India Activewear Market Recent Developments & News

• In September 2025, TechnoSport announced a INR 200 crore investment aiming to open 300 exclusive brand outlets (EBOs) across India within two years, targeting revenues of INR 600 crore in FY'26 and INR 1,000 crore by FY'27.
• In August 2025, US-based luxury brand ATHLETIFREAK launched its first Indian store in New Delhi, planning expansion to Mumbai, Bengaluru, and Hyderabad with significant Indian market contribution.
• July 2025 saw HRX launching the "Built for Sweat, Designed for Life" campaign featuring actress Triptii Dimri and Hrithik Roshan, expanding its women-focused versatile activewear collection available on Myntra.
• PUMA India in January 2025 entered the badminton market via multi-year partnership with Olympic medallist PV Sindhu, introducing high-performance badminton activewear.
• Columbia Sportswear opened its first Delhi store in Connaught Place in June 2024, offering diverse products including accessories.
• Feier launched a sustainable activewear line in April 2024, emphasizing eco-friendly materials and affordability.

India Activewear Market Competitor Landscape

The report provides a comprehensive analysis of competitive landscape including market structure, key player positioning, top strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major players are also included.

Key Companies:
• TechnoSport
• ATHLETIFREAK
• HRX
• PUMA India
• Columbia Sportswear
• Feier

India Activewear Market Key Highlights of the Report

• Comprehensive quantitative analysis and forecasts for 2019-2033.
• Detailed segmentation by product type, material, pricing, age group, distribution, and end user.
• Insights into market drivers, challenges, and opportunities.
• Porter's five forces analysis helping stakeholders evaluate market competitiveness.
• Extensive competitive landscape and company profiles.
• Coverage of regional analysis including North, South, East, and West India.

India Activewear Market Key Players

• TechnoSport
• ATHLETIFREAK
• HRX
• PUMA India
• Columbia Sportswear
• Feier

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This release was published on openPR.