Press release
Torrified Wheat Market to Reach USD 2.5 Million by 2035, Driven by High Demand in Ready-to-Eat Cereals and Brewing Applications
Torrified Wheat Market
Torrified wheat-heat-treated unmalted wheat-offers improved digestibility, superior shelf stability, and enhanced processing performance. The product is increasingly used in ready-to-eat cereals, snack formulations, bakery mixes, and specialty brewing, making it a high-growth category within the functional grains industry.
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Market Dynamics: Why Demand Is Growing
The torrification process heats wheat at up to 85°C, pre-gelatinizing starch and breaking down cellular structure. This enables improved absorption of sugars by brewers and better integration into cereal and bakery formulations.
Several structural trends are driving adoption:
• Growing shift toward minimally processed, natural ingredients
• Rising penetration of functional and fortified foods
• Strong demand for high-fiber, clean-label grain-based snacks
• Technological advancements improving nutritional retention and texture consistency
Manufacturers are capitalizing on consumer focus on healthy, on-the-go eating habits, particularly in urban markets where packaged food consumption is rapidly expanding.
Segmental Insights
By Nature (Conventional vs. Organic)
The conventional segment will command 65.0% of the market in 2025, maintaining dominance due to reliable supply chains, consistent product quality, and lower sourcing costs compared to organic wheat.
Conventional torrified wheat is widely preferred in commercial-scale production because:
• It integrates efficiently into industrial bakery and cereal manufacturing
• It offers predictable performance in product formulation
• It remains price-competitive, supporting large-volume usage
By Type (Whole Kernels vs. Crushed Flakes)
Whole kernels lead the market with 55.0% revenue share in 2025, benefiting from the rising popularity of whole-grain foods. Food brands prefer whole kernels because they retain:
• Natural fiber
• Protein and micronutrient profiles
• Visual and textural integrity in finished products
This enables manufacturers to launch premium "whole grain" and "clean label" products without further milling or processing.
By End Use (Direct vs. Indirect)
The direct-use segment holds 30.0% share in 2025, representing the largest end-use category. Rapid growth is attributed to the torrified product being ready to incorporate into processed foods without refinement, shortening formulation cycles and reducing manufacturing time.
Brewing Industry Remains a Key Catalyst
Torrified wheat is extensively used in the brewing sector, especially in:
• Belgian-style Witbiers
• American Wheat and craft beers
Its application enhances
• Foam stability and head retention
• Mouthfeel and body
• Nutty or biscuit-like flavor notes
With global craft beer expansion and microbreweries driving ingredient innovation, torrified wheat is increasingly being sourced as a specialty brewing grain.
Regional Market Outlook (2025-2035 Forecast)
The market is set to expand worldwide, but pace varies sharply by region.
The U.S. market alone is projected to grow from USD 606.2 thousand in 2025 to USD 853.8 thousand by 2035.
Meanwhile, Japan and South Korea represent niche but expanding markets, valued at USD 90.8 thousand and USD 55.2 thousand in 2025, respectively.
Competitive Landscape
Key companies dominating the torrified wheat space include:
• Cargill Incorporated
• Crisp Malting Group Ltd
• BSG HandCraft
• Briess Malt & Ingredients Co
• DuClaw Brewing Company
• Country Malt Group
• Muntons plc.
• GrainCorp Limited
• Fawcett Bros. (Malting) Ltd
• Southern Tier Brewing Company
Most players are focusing on enhancing supply chain reach across brewing and packaged food brands. Investments in cleaner processing technologies and grain traceability are expected to shape competitive advantage through 2035.
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Outlook
The torrified wheat industry is poised for sustained expansion, supported by:
• Rising fortified food launches
• Growing urban consumption of convenient cereal-based foods
• Increasing product use in the global craft beer segment
As food manufacturers prioritize clean-label grains and sustainable ingredient sourcing, torrified wheat is expected to emerge as a strategic input in future-ready food and beverage formulations.
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Wheat Malt Market: https://www.futuremarketinsights.com/reports/wheat-malt-market
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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