Press release
Smart Hair Brush Market to Surpass USD 565.9 Million by 2035 - Growth Accelerates Across APAC, Europe, USA, and Saudi Arabia
Smart Hair Brush Market
As haircare quickly evolves from manual grooming to digital wellness, smart hair brushes are revolutionizing consumer and professional beauty spaces by offering scalp analysis, breakage detection, and connectivity with mobile apps-all aimed at improving long-term hair health.
Leading Players:
Unilever, Procter & Gamble, Estee Lauder Companies, Johnson & Johnson, Avon, SHISEIDO, Kao Corp., MicroPure, L'Oréal, VEGA, Nokia, Nivea, Philips, Rozia Group, Revlon, Inc.
Rising Digitalization Driving Adoption
The integration of smart sensors, AI, and data-centric technologies has transformed the traditional hairbrush into an intelligent wellness tool. Smart brushes can now analyze moisture levels, scalp condition, brushing patterns, and provide personalized haircare recommendations via connected apps.
These diagnostic capabilities are increasingly valued in professional environments, enabling tailored services that help salons retain customers and elevate service quality. At the same time, a rising emphasis on self-care and at-home professional grooming experiences is accelerating adoption among individuals.
Segmental Performance
Salons & Spas Lead the Market
The salons & spas segment is expected to command 38.9% market share in 2025, maintaining its position as the top-gaining category. Professionals rely on smart brushes for precise analysis and customized treatments, strengthening the consumer experience.
Smart diagnostic features-hair texture evaluation, scalp health checks, breakage detection-enable stylists to offer data-driven recommendations, improving service quality and client trust.
Supermarkets/Hypermarkets Power Sales Momentum
Accounting for 22.5% of sales in 2025, supermarkets and hypermarkets continue to offer strong accessibility, visibility, and in-store demo opportunities for consumers. Strategic product placements, bundled deals, and collaborations with personal-tech brands are fostering conversion rates and expanding customer reach.
Low-Price Range Dominates Consumer Choice
With 29.7% revenue share projected for 2025, the low-price smart brush segment is accelerating mass adoption. Designed to cater to first-time users and cost-conscious consumers, these devices offer basic diagnostic features and app connectivity without premium pricing barriers. This segment remains crucial for building long-term brand loyalty and enabling future product upgrades.
Key Market Drivers
• Rising demand for at-home professional grooming tools
• Technological advancements in AI and sensor integration
• Increasing disposable income and premium beauty spending
• Expanding beauty and personal wellness narratives
• Growing digital transformation across salons and spas
However, higher price points and low awareness in developing regions may curtail broader adoption. Traditional non-smart hairbrush alternatives also persist as competition due to affordability.
Regional Insights
North America Leads Global Demand
Driven by strong purchasing power, heightened hygiene awareness, and an appetite for smart personal care products, North America is expected to maintain its lead, followed closely by Europe.
Asia-Pacific to See Fastest Growth
High potential consumer bases across South Asia and East Asia are poised to deliver strong CAGR, supported by innovation, partnerships, and the rising popularity of beauty-tech devices.
Emerging opportunities in the Middle East & Africa are projected to enhance future market prospects as regional retail and beauty sectors expand.
Competitive Landscape & Recent Innovations
The market is moderately consolidated with innovation-focused leaders including L'Oréal S.A., Withings, Procter & Gamble, Revlon, Nivea, and Philips. New entrants are exploring partnerships and data-driven product design to compete in the evolving space.
Notable Developments
• 2020 CES: Kerastase and Withings launched the world's first smart hairbrush-Kerastase Hair Coach-featuring advanced sensors and proprietary algorithms to detect hair health.
Report Scope
• Forecast Period: 2025-2035
• Base Year: 2024
• Quantitative Units: USD million revenue, volume analysis, CAGR
• Coverage: End-user, sales channel, region
• Key Profiles: L'Oréal S.A., Withings
Regions covered include North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
To access the complete data tables and in-depth insights, request a sample report: https://www.futuremarketinsights.com/reports/sample/rep-gb-10159
Purchase Full Report for Detailed Insights: https://www.futuremarketinsights.com/reports/smart-hair-brush-market
Future Outlook
The Smart Hair Brush Market is poised for steady growth over the next decade, propelled by digital beauty adoption, personalized care trends, and AI-integrated product enhancements. Expanded affordability, brand collaborations, and hybrid distribution channels-both online and offline-will play critical roles in widening the user base.
As the boundary between beauty and technology continues to dissolve, smart grooming solutions will emerge as essential tools for both consumers and professionals, fostering long-term category expansion.
Why FMI: https://www.futuremarketinsights.com/why-fmi
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T: +1-347-918-3531
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Website: https://www.futuremarketinsights.com
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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