Press release
Army Colonel and Nurse Anesthetist Launches Lights Out Coffee Company with Mission to Serve Veterans and First Responders
"After serving in three wars and putting people to sleep professionally as a nurse anesthetist, I wanted to create something that brings people together while giving back to the communities that shaped me--veterans, healthcare workers, and those who serv
Lights Out Coffee Company LLC emerges as a distinctive force in the premium coffee market, founded by Army Reserve Colonel and Certified Registered Nurse Anesthetist David M. Ward, whose unique combination of military service and medical expertise brings unprecedented authenticity to a brand serving those who serve others. The company's rapid achievement of 100 sales within just six weeks of launch demonstrates immediate market resonance among healthcare professionals, veterans, first responders, and premium coffee enthusiasts seeking brands with genuine purpose.
The founder's extraordinary background encompasses service in three of America's wars, NATO peacekeeping operations, and numerous overseas deployments, creating a depth of experience that infuses every aspect of the company's mission and operations. This military heritage, combined with Ward's current role as a nurse anesthetist, provides unique insight into the caffeine needs of professionals working extended shifts, overnight hours, and high-stress environments where alertness literally saves lives.
The company's commitment to donating 10% of all profits to veterans' charities, no-kill animal shelters, and the American Association of Nurse Anesthetists Political Action Committee demonstrates genuine dedication to community support beyond typical corporate social responsibility initiatives. This triple-focus charitable model ensures diverse positive impact while maintaining clear connection to the founder's personal values and professional communities.
The brand name "Lights Out Coffee Company" cleverly bridges Ward's dual expertise-referencing both his work as a nurse anesthetist putting patients to sleep for surgery and his boxing history where fighters aim to knock out their opponents. This sophisticated wordplay resonates particularly with the target audience of healthcare professionals and combat sports enthusiasts who immediately understand the multilayered meaning, creating instant brand connection and conversation starters.
Early market validation through charitable participation includes coffee donations to a VFW post in New Jersey and a nurse anesthesia organization meeting in Colorado, demonstrating the brand's immediate acceptance within veteran and healthcare communities. These strategic donations serve dual purposes of supporting worthy causes while introducing the product to concentrated target audiences who value veteran-owned businesses and quality coffee.
The founder's diverse personal interests, including seasoned martial arts practice, boxing, and avid motorcycling, expand the brand's appeal beyond traditional coffee demographics. Plans for organizing a charity motorcycle run in Spring 2026 demonstrate innovative marketing approaches that build community while supporting charitable causes, creating experiential brand connections that transcend simple product transactions.
Premium coffee quality remains paramount despite the mission-driven focus, acknowledging that target audiences of healthcare professionals and first responders demand excellence in products they consume during critical work periods. The brand's positioning in the premium segment ensures that customers receive exceptional coffee while supporting meaningful causes, eliminating any compromise between quality and purpose.
The specific targeting of nurse anesthetists represents strategic niche marketing, accessing a professional community of approximately 65,000 CRNAs nationwide who share common experiences, challenges, and values. This focused approach enables deep market penetration within a defined community before expanding to broader healthcare and military markets, ensuring strong foundational customer base.
Digital presence across TikTok, Facebook, and Instagram platforms enables authentic storytelling about the founder's journey from battlefield to operating room to entrepreneurship. Social media content can showcase the coffee-making process, share deployment stories, highlight charitable contributions, and build community among customers who share similar service backgrounds or professional challenges.
The veteran-owned business designation provides significant advantages in government contracting, institutional sales, and consumer preference among Americans who actively support veteran enterprises. This status, combined with the founder's active Reserve service and healthcare credentials, creates unique positioning that competitors cannot easily replicate.
Contact: Lights Out Coffee Company LLC Website: www.drinklightsout.com [http://www.drinklightsout.com/] TikTok: @david.m.ward Facebook: David M. Ward Instagram: lights_out_coffee_company
Media Contact
Company Name: Lights Out Coffee Company LLC
Contact Person: John Watson
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Country: United States
Website: https://www.drinklightsout.com
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