United States Digestive Health Drinks and Food Market with CAGR of 8.01% during 2024-2031 - Exclusive Report by DatamIntelligence

"Digestive Health Drinks and Food Market is expected to grow at a CAGR of 8.01% during the forecast period 2024-2031" As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In July 2025, PepsiCo announced the upcoming launch of a prebiotic cola in the traditional cola category, featuring 3 g of prebiotic fiber, 5 g sugar, and ~30 calories per can, targeting gut-health conscious consumers.

✅ In July 2025, Bloom Pop launched in the U.S. via Walmart a fizzy soda formulated with clinically-backed prebiotics (XOS) for digestive support, low sugar (3‐4 g), and ~20 calories per serving.

✅ In April 2025, market research reported steady growth in the U.S. digestive-health beverage market, with innovations in probiotics, prebiotics, and clean-label formats gaining strong consumer traction.

✅ In February 2025, Simply Pop (by The Coca‐Cola Company) introduced its first prebiotic soda line in the U.S., with no added sugar and 6 g prebiotic fiber per can to support gut-health and immunity.

Japan: Recent Industry Developments

✅ In October 2025, Innova Market Insights highlighted that fiber and protein-enriched beverages with prebiotics and probiotics are gaining traction in Japan, driven by functional beverage trends.

✅ In September 2025, gut-health foods and beverages such as kefir, kombucha, and kimchi-based drinks continue to thrive in Japan, reflecting strong consumer demand for digestive wellness products.

✅ In August 2025, Japanese food and beverage brands with a focus on gut wellness increased brand value, indicating high consumer interest in functional and digestive-health products.

✅ In May 2025, Nomura Dairy Products partnered with Probi AB to launch Japan's first fermented carrot-juice drink fortified with the probiotic strain LP299V, targeting digestive support for health-conscious consumers.

Digestive Health Drinks and Food Market: Drivers

The digestive health drinks and food market is experiencing significant growth as consumers increasingly focus on gut wellness, immunity, and overall digestive function. Products such as probiotic yogurts, fermented beverages, fiber-enriched foods, and functional drinks are gaining popularity for their ability to support healthy microbiota, improve digestion, and reduce gastrointestinal discomfort. Rising awareness about the link between gut health and overall wellness, coupled with increasing prevalence of digestive disorders, is driving adoption. Additionally, the trend toward preventive healthcare, clean-label ingredients, and natural functional foods is encouraging manufacturers to innovate and expand their product offerings. Expanding distribution through supermarkets, health stores, and online platforms is further enhancing accessibility for consumers.

Technological advancements in probiotic strains, fermentation processes, and fortification methods are improving the efficacy, taste, and stability of digestive health products. Collaborations between food and beverage manufacturers, ingredient suppliers, and research institutions are fostering product innovation and clinical validation. Increasing consumer demand for plant-based, low-sugar, and functional nutrition options is driving diversification of product portfolios. Marketing initiatives emphasizing gut health, immunity, and overall well-being are boosting consumer awareness and adoption. With continuous innovation and growing health consciousness, the digestive health drinks and food market is poised for sustained global growth.

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Digestive Health Drinks and Food Market: Major Players

General Mills Inc., Danone, Lifeway foods, Danisco, Clover Industries, DuPont de Nemours Inc, Arla Foods Inc, Nestle SA, Yakult Honsha Pvt Ltd, and, Probi AB among others.

Segment Covered in the Digestive Health Drinks and Food Market:

By Ingredients Type
The Digestive Health Drinks and Food Market is segmented into Prebiotics, Probiotics, and Food Enzymes. Probiotics dominate due to their widespread use in yogurts, beverages. Prebiotics and enzymes are growing with increasing functional food demand and digestive wellness awareness.

By Distribution Channel
Distribution channels include Online Retail, Specialty Stores, Convenience Stores, and Supermarkets/Hypermarkets. Supermarkets and hypermarkets hold the largest share due to wide product availability. Online retail is expanding rapidly for convenience and subscription-based deliveries.

By Product Type
Products include Dairy Products, Bakery and Cereals, Non-Alcoholic Beverages, and Other Products. Dairy dominates due to probiotic yogurts and drinks, followed by bakery and beverages with added digestive health ingredients.

Regional Analysis

North America
North America holds about 38% share, driven by high health-conscious consumer adoption and established functional food markets.

Europe
Europe accounts for roughly 30%, supported by strong demand in dairy, beverages, and di€tary supplement sectors.

Asia Pacific
Asia-Pacific represents around 22%, fueled by growing urbanization, awareness of digestive health, and rising middle-class consumption.

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