Europe Plant-based Beverages Market 2025: Industry Developments, Future Growth, Share & Industry Insights | Danone, Hain Celestial Group, Inc, Rude Health, PepsiCo, Plenish Drinks

Europe Plant-based Beverages Market reached US$ 9.65 billion in 2024 and is expected to reach US$ 22.03 billion by 2032, growing with a CAGR of 10.87% during the forecast period 2025-2032.

According to DataM Intelligence Comprehensive Report has released its latest report on the "Europe Plant-based Beverages Market Size 2025," providing a detailed analysis of market trends, key growth drivers, competitive landscape, and regional insights. The report includes market size (value and volume), CAGR projections, and emerging opportunities that help businesses identify growth areas and build effective strategies. Backed by data-driven insights and future outlook, this study serves as a valuable resource for companies looking to stay competitive and capitalize on market potential.

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Industry Developments:

✅ 2025-01-28 - Oatly and Nespresso unveil the Oatly Barista Edition Coffee co-launch for at-home oat-drink coffee lovers.

✅ 2025-01-21 - Industry trend: protein-fortified plant-based beverages highlighted as a 2025 growth area (more protein-fortified launches and formulations expected across European rollouts).

✅ 2025-03-10 - Asahi Group Foods signs agreement to acquire Leiber GmbH (German brewer's-yeast business), expanding Asahi's ingredient/capability base relevant to plant-based formulations in Europe.

✅ 2025-05-30 - Refresco announces agreement to acquire Norwegian beverage manufacturer Telemark Kildevann Holding AS, strengthening co-packing/production capacity for beverages (including plant-based private-label opportunities) in Europe.

✅ 2025-07-07 - Alpro (Danone) launches a fortified Alpro Kids range (chocolate oat drink, strawberry soya drink and soya yogurts) with staged UK retailer roll-out in July-September 2025.

✅ 2025-07-30 - Alpro rolls out a superhero-inspired connected-packaging campaign to support its new Kids range and nutrition messaging.

✅ 2025-06-12 - Suntory Beverage & Food Europe publishes its 2024 Sustainability Report (June 12, 2025), signalling continued beverage-category investments and sustainability progress affecting plant-based portfolio strategies.

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Key Segments:

By Ingredients (Fruits, Coconut, Vegetables, Seeds and Nuts, Almond, Cashew, Flaxseed, Rice and Others)

By Product (Milk, Juices, Smoothies, Teas & Coffee, Others)

By Type (Plain, Flavored)

By Packaging (Bottles, Pouches, Cans, Others)

By End-User (Household Consumers, Food Service Industry, Cafes and Coffee Shops, Restaurants, Hotels and Resorts, Athletes and Sports Enthusiasts, Others)

By Country (Germany, UK, France, Spain Italy, Rest of Europe)

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Market Drivers:

✅ Health and Wellness Trends:
Rising concerns about lactose intolerance, cholesterol, and digestive health are encouraging consumers to choose plant-based beverages as nutritious alternatives to dairy. These drinks often feature lower fat content and added vitamins, catering to the growing health-conscious population.

✅ Environmental Sustainability:
Awareness of the environmental footprint of traditional dairy farming is fueling the shift toward plant-based options. Consumers across Europe are opting for beverages made from oats, soy, and almonds due to their lower greenhouse gas emissions and water consumption.

✅ Innovation and Product Diversity:
Continuous innovation in flavors, formulations, and packaging is driving consumer engagement. Companies are launching protein-enriched, organic, and fortified plant-based drinks to appeal to broader demographic groups, including athletes and families.

✅ Veganism and Flexitarian Diets:
The expanding vegan and flexitarian population across Europe is a major catalyst. Younger generations are adopting plant-based lifestyles not only for health but also for ethical and environmental reasons, significantly boosting demand.

✅ Retail and Foodservice Expansion:
Supermarkets, cafés, and quick-service restaurants across Europe are increasingly offering plant-based beverage options. The availability of barista-grade oat and soy milks in coffee chains has normalized consumption and increased product visibility.

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Major Key Player: Nestlé, Danone, Hain Celestial Group, Inc., The Coca-Cola Company, Rude Health, PepsiCo, Plenish Drinks, Huel Limited, The Healthy Protein Co and Valsoia.

✅ Nestlé - Active fast-follower in plant-based dairy: expanding into barista-style oat and other plant milks across southern Europe with product launches (targeting cafés and at-home coffee), positioning Nestlé as a large multinational scaling local launches rather than an indie challenger.

✅ Hain Celestial Group, Inc. - Niche but growing: Hain's non-dairy beverage business in Europe has been a driver of organic sales growth (company filings highlight European non-dairy beverage growth), making it an established specialty player in natural/organic plant drinks.

✅ Rude Health - Fast-growing premium indie (UK): strong product mix of almond/oat/hazelnut milks that drove notable sales (~£23.8M reported prior to acquisition) and was acquired in 2024, signalling consolidation interest by larger regional players.

✅ Plenish Drinks - UK challenger with strong growth and innovation credentials (clean-label, fortified oat milks); after acquisition by larger beverage groups, Plenish has delivered rapid revenue gains and is a visible fast-growth brand in the UK market.

✅ Huel Limited - Expanding in the RTD / meal-replacement segment: Huel's ready-to-drink, nutritionally complete plant-based shakes have grown across Europe positioning Huel more in functional/meal-replacement drinks than commodity plant milks.

✅ The Healthy Protein Co - Specialist player in high-protein plant drinks: launched the Vieve vegan protein drink and focuses on protein-forward positioning for health-conscious consumers (smaller niche brand but aligned with the protein trend).

✅ Valsoia - Italian pioneer and market incumbent: one of Italy's largest plant-based food/beverage companies (reported revenues ~€116.8M in 2024) - strong domestic base and expanding abroad in beverages and plant-based chilled/dessert categories.

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