United States Probiotic Skin Care Products Market 2025 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Probiotic Skin Care Products Market reached US$ 330.1 million in 2023 and is expected to reach US$ 607.3 million by 2031, growing with a CAGR of 9.1% during the forecast period 2024-2031.

Key Development:

United States: Recent Industry Developments

✅ In September 2025, Bausch Health Companies Inc. launched the YUN ProbiotherapyTM ACN skincare line - a range of probiotic and prebiotic formulations for acne-prone skin (Repair Cream, Wash Gel, Micellar Water) leveraging microbiome-friendly technology. The launch targets barrier repair and sensitive skin segments.

✅ In June 2025, the global beauty trend report "Top Beauty Trends 2025" identified fermented and probiotic skincare as a key category in premium product launches, signaling that U.S. brands are increasingly positioning microbiome-friendly claims.

✅ In May 2025, ingredient suppliers expanded promotion of microbiome-safe cosmeceutical actives for skin and hair applications, reflecting growing upstream investment in probiotic-infused skincare formulations in the U.S. supply chain.

Japan: Recent Industry Developments

✅ In September 2025, Shiseido Company, Limited launched a new probiotic skincare line in Japan emphasizing skin-microbiome balance, hydration, and barrier protection, especially targeting sensitive and aging skin segments.

✅ In August 2025, Pola Orbis Holdings introduced probiotic-infused serums and creams designed to boost skin immunity and reduce inflammation, strengthening Japan's microbiome-focused cosmetics market.

✅ In July 2025, trend coverage in Japan noted that skincare search interest peaked, specifically citing innovations in ingredients such as fermented extracts and probiotics as key drivers of new product development.

✅ In June 2025, Japanese probiotic skincare brand THE FUNDAMENTAL launched skin/gut/mind-holistic products combining probiotic science with skin barrier support for the Japanese market.

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Key Players:

=> L'Oréal Paris, GLOWBIOTICS, Unilever, Beiersdorf AG, Johnson & Johnson Limited, TULA Life, Inc., Makeup Cartel Pty Ltd, Shiseido Company, Limited, Avon Cosmetics, and AmorePacific US, Inc.

Growth Forecast Projected:

The Global Probiotic Skin Care Products Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Probiotic Skin Care Products Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Product Type: Cleansers, Moisturizers, Serums, Masks, Others

➥ By Ingredient Type: Lactobacillus, Bifidobacterium, Others

➥ By Form: Cream, Liquid, Powder, Others

➥ By Distribution Channel: Supermarkets & Hypermarkets, Specialty Stores, Drugstores & Pharmacies, Online Retail, Others

➥ By End-User: Women, Men, Unisex

Regional Analysis for Probiotic Skin Care Products Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Probiotic Skin Care Products producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Probiotic Skin Care Products revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Probiotic Skin Care Products Market?

A: In 2023, the Probiotic Skin Care Products Market was valued at US$ 330.1 million, reflecting its strong industry presence.

Q2: How large is the Probiotic Skin Care Products Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Probiotic Skin Care Products Market will grow to around US$ 607.3 million, demonstrating significant expansion.

Q3: What is the growth rate of the Probiotic Skin Care Products Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 9.1% during the forecast period from 2024 to 2031.

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