Recreational Vehicle Rental Market to Reach USD 3.62 Billion by 2030 - Mordor Intelligence

Introduction

The Recreational Vehicle Rental Market is valued at USD 2.72 billion in 2025 and is forecast to reach USD 3.62 billion by 2030, advancing at a 5.88% CAGR. The industry's expansion is fuelled by the rising preference for domestic road-trips, flexible holidays, and peer-to-peer rental models that make recreational vehicles (RVs) accessible to a wider audience. Increasing disposable income, adventure-tourism activities, and the convenience of online booking are reshaping consumer travel behaviour.

Report Overview: https://www.mordorintelligence.com/industry-reports/recreational-vehicle-rental-market?utm_source=openpr

Key Market Trends

Growing appeal of road-trip culture: Consumers are increasingly turning to RVs for self-driven travel experiences that combine mobility with comfort. The surge in domestic tourism, particularly post-pandemic, supports continued expansion of the recreational vehicle rental market. Travellers are prioritising flexible itineraries, minimal contact options, and scenic outdoor experiences all of which align with RV travel.

Rise of online booking platforms: Online booking dominates the recreational vehicle rental market share, driven by digital aggregators and peer-to-peer marketplaces. These platforms simplify price comparison, enhance accessibility, and enable seamless payments and insurance add-ons. For rental operators, digitalisation improves fleet utilisation and customer retention through data-driven pricing and loyalty programs.

Emergence of hybrid rental models: Fleet operators remain vital, but private owners using peer-to-peer models are expanding rapidly. This hybrid ecosystem allows consumers to choose between established fleets for reliability and independent hosts for cost flexibility. The coexistence of both models is a defining feature of current recreational vehicle rental market trends.

Product diversification and regional expansion: Motorised RVs remain the largest segment, but towable RVs are gaining adoption among cost-conscious travellers. In regional terms, North America continues to dominate due to mature infrastructure, while Asia-Pacific is forecast to post the fastest recreational vehicle rental market growth as outdoor tourism and camping culture gain popularity.

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Market Segmentation

By Rental Supplier Type
-Private and Individual Owners
-Fleet Operators

By Booking Type
-Offline Booking
-Online Booking

By Product Type
-Motorized RVs
-Towable RVs
-Class A Motorhomes
-Class B Motorhomes
-Class C Motorhomes
-Fifth-Wheel Trailers
-Travel Trailers
-Truck Campers
-Sports Utility Trailers

By Rental Duration
-Short-term (1-7 days)
-Mid-term (8-30 days)
-Long-term (More than 30 days)

By Geography
-North America
-Europe
-Middle east&Africa
-South America
-Asia pacific

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Key Players

Cruise America

Apollo Tourism & Leisure Ltd (ATL)

Outdoorsy Inc.

RV Share

McRent (Rental Alliance GmbH)

Conclusion

The recreational vehicle rental market continues to evolve as consumers embrace outdoor leisure and flexible travel formats. The growing adoption of online platforms, combined with the dual presence of fleet and private-owner rentals, provides a balanced structure for sustained expansion. Emerging markets in Asia-Pacific and Europe are witnessing greater acceptance of recreational vehicles among younger travellers, aided by improved highways and tourism infrastructure.

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Industry Related Reports

Recreational Vehicle Financing Market: The Recreational Vehicle Financing Market is segmented based on Vehicle Type (Motorhomes, including Class A and others, and Towable RVs/Caravans, such as Travel Trailers and more), Financing Source (Banks, Credit Unions, and other providers), Loan Purpose (New Purchase Loans and additional purposes), Borrower Credit Tier (Prime and other credit categories), and Geography. Market forecasts are presented in USD value.

Get More insights: https://www.mordorintelligence.com/industry-reports/recreational-vehicle-financing-market?utm_source=openpr

Europe Recreational Vehicle Market: The Europe Recreational Vehicle Market is segmented by Type (Towable RVs and Motorhomes), Propulsion and Fuel (Diesel ICE, Petrol ICE, Hybrid-Electric, and Battery-Electric), Ownership Model (Private Owners, Rental and Sharing Fleets), Sales Channel (OEM-Franchised Dealers and others), and Country (Germany, United Kingdom, and additional countries). Market forecasts are provided in terms of value (USD) and volume (units).

Get More insights: https://www.mordorintelligence.com/industry-reports/europe-recreational-vehicle-market?utm_source=openpr

APAC Recreational Vehicle Market : The Asia-Pacific Recreational Vehicle Market is segmented by Type (Towable RVs and Motorhomes), End-User (Fleet Owners, Direct Buyers, and other end users), and Country.

Get More insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-recreational-vehicle-market?utm_source=openpr

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