Europe E-Commerce Packaging Market Growth Forecast 2024-2031: Market to Surge to USD 108.7 Billion Driven by Sustainability and Innovation

The Europe E-Commerce Packaging Market generated revenue of US$16,686 million in 2023 and is forecast to reach US$40,195 million by 2030, growing at a CAGR of 13.4% over the period 2024-2030. The region accounted for approximately 21.3% of the global e-commerce packaging market in 2023, underlining its strategic importance in the global value chain.

Fueled by a surge in online retail sales and rising consumer expectations for fast, protective, and sustainable packaging, Europe is witnessing strong demand for corrugated boxes, mailers, and lightweight protective materials. Stringent environmental regulations and a sharp focus on circular packaging have made sustainability a core differentiator, positioning Europe as a leading, progressive market for e-commerce packaging innovation.

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The European e-commerce Packaging Market comprises packaging solutions designed to protect and present products sold online, with a focus on sustainability, durability, and customer-friendly unboxing experiences.

Key Developments

✅ October 2025: Germany's e-commerce packaging sector experienced strong growth driven by the surge in online retail, automation in logistics, and a rising shift toward eco-friendly and smart packaging materials.

✅ August 2025: Major European packaging manufacturers announced partnerships with logistics companies to introduce AI-powered package optimization systems aimed at reducing material waste and enhancing delivery efficiency.

✅ April 2025: Mondi Group completed the acquisition of Schumacher Packaging's Western Europe operations, expanding its production capacity by over one billion square meters and strengthening its portfolio in sustainable and FMCG e-commerce packaging.

✅ February 2025: The European Union advanced new packaging and waste management directives, setting stricter sustainability goals for recyclability, reusability, and material optimization, significantly influencing the e-commerce packaging design landscape.

Mergers & Acquisitions

✅ April 2025: Mondi Group's acquisition of Schumacher Packaging's Western Europe facilities was finalized, positioning Mondi as one of Europe's largest suppliers of corrugated and recyclable packaging solutions for e-commerce and retail sectors.

✅ March 2025: DS Smith entered a strategic collaboration with Italian-based packaging innovator ICO to co-develop recyclable mailer and paper-based protective packaging solutions for online retail distribution.

✅ January 2025: Smurfit Kappa expanded its European e-commerce presence by acquiring a sustainable packaging startup specializing in biodegradable corrugated mailers and compostable shipping boxes.

Market Outlook

♦ The European e-commerce packaging market is witnessing rapid transformation, driven by the acceleration of online retail and the EU's push toward circular economy practices.

♦ Strong focus on recyclable and lightweight materials is encouraging innovation and compliance with upcoming European sustainability regulations.

♦ With increasing automation and digitalization in logistics, Europe remains a global leader in smart packaging and sustainable fulfillment systems.

Key Players:

Amcor plc | Mondi Group | Smurfit Kappa Group | DS Smith | International Paper Company

Key Highlights:

• Amcor plc reported USD 14.7 billion in revenue, expanding its sustainable and recyclable packaging solutions portfolio across global markets.
• Mondi Group achieved USD 9.3 billion in sales, emphasizing paper-based and flexible packaging innovations for eco-friendly consumer products.
• Smurfit Kappa Group generated USD 12.5 billion, strengthening its corrugated packaging and containerboard business with circular economy initiatives.
• DS Smith recorded USD 9.0 billion in revenue, focusing on recyclable fiber-based packaging and expanding operations in North America and Europe.
• International Paper Company posted USD 18.9 billion in total revenues, driven by its industrial packaging and renewable fiber-based solutions.

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Market Drivers & Growth:

The rapid expansion of "online retail" across Europe is fueling demand for durable, cost-efficient, and sustainable packaging solutions tailored for delivery and returns.

Rising environmental regulations, including the EU Single-Use Plastics Directive, are accelerating the shift toward "eco-friendly packaging" materials such as recyclable paper, bio-based plastics, and reusable mailers.

The market was valued at around USD 16.7 billion in 2023 and is projected to reach approximately USD 40.2 billion by 2030, reflecting strong growth driven by sustainability and consumer convenience trends.

Innovation in right-sized, lightweight, and branded packaging is helping e-commerce companies reduce shipping costs while enhancing customer experience.

The surge in cross-border trade, returns handling, and subscription-based e-commerce models further amplifies packaging demand across multiple product categories.

Regional Insights:

Germany: The largest market in the region, driven by advanced logistics, high online retail penetration, and strong consumer preference for recyclable packaging.

United Kingdom: A major player with high e-commerce adoption and retailers focusing on premium unboxing experiences and sustainability goals.

France, Spain, and Italy: Experiencing rapid market growth supported by rising digitalization, increased online orders, and government sustainability initiatives.

Eastern Europe (Poland and Czech Republic): Emerging as key manufacturing hubs due to lower production costs and growing e-commerce volumes.

Key Segments:

➥ By Material:
Advancements in plastic alternatives, corrugated board, and paper-based packaging are transforming product presentation and waste management. Companies are increasingly opting for biodegradable, recyclable, and compostable materials to cut down on environmental footprints while maintaining durability and shelf appeal.

➥ By End User:
The fashion and apparel sector is adopting eco-mailers and recycled cartons, while food packaging innovations focus on recyclable trays and bio-films. The personal care industry emphasizes paper-based and refillable formats, and other sectors are rapidly integrating circular packaging solutions to support global sustainability goals.

Research Process:

Both primary and secondary data sources have been used in the Global Europe E-Commerce Packaging Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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