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Singapore probiotic food supplement market is to reach a value of US$ 23.33 million- Driven by Personalized Health Solutions and E-commerce Growth | Exclusive report by DataM Intelligence
Singapore probiotic food supplement market
The growing awareness of gut health, digestive wellness, and immune support is driving demand for probiotic food supplements in Singapore. Rising consumer preference for functional foods, coupled with a health-conscious urban population, is boosting adoption of probiotic products. Additionally, technological innovations in probiotic formulations, expanding retail and e-commerce availability, and government initiatives promoting nutritional health are supporting market expansion.
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Recent Product Launches in the US Market :
✅ Ritual Synbiotic+ launched in September 2025, a vegan-friendly probiotic capsule incorporating pre-, pro-, and postbiotics for enhanced gut health.
✅Mindbodygreen Advanced Probiotic+ released in October 2025, a clinically tested probiotic capsule aimed at reducing bloating and improving immune function.
✅Culturelle Digestive Daily Probiotic Capsules relaunched with improved formulation in October 2025, delivering 10 billion CFUs of Lactobacillus rhamnosus GG, noted for gastrointestinal benefits.
Recent Product Launches in the Japan Market :
✅Yakult Honsha introduced a new Lactobacillus probiotic drink variant in September 2025, designed to promote digestive and immune health.
✅Morinaga Milk launched a collagen and probiotic supplement capsule in October 2025, targeting skin and gut wellness together.
✅Suntory expanded its probiotic lineup in October 2025 with a ready-to-drink beverage combining multiple probiotic strains tailored for digestive balance.
Growth Drivers:-
-Increased consumer focus on gut health, immunity, and mental wellness drives demand.
-Advances in biotechnology enable personalized probiotics targeting individual health needs.
-Aging population and rising digestive disorders boost preventive healthcare.
-Government initiatives and collaborations promote product innovation and consumer awareness.
-Rising demand for natural, clean-label, science-backed supplements supports market expansion.
Market Segmentation Analysis
By Ingredient
-Lactobacillus leads with 45% market share, widely used for gut health benefits.
-Bifidobacterium accounts for 30%, popular for immunity and digestive support.
-Streptococcus and others make up the remaining 25%, used for targeted health applications.
By Dosage Form
-Tablets and capsules dominate with 60% share, favored for ease of use.
-Liquids and powders hold 25%, preferred for rapid absorption and pediatric use.
-Chewables, and soft gels represent 15%, growing with consumer convenience trends.
By Application
-Gastrointestinal health is the largest segment at 35%, driven by rising digestive disorders.
-Immunity and respiratory health follow at 20%, boosted by pandemic-related awareness.
-Skin, mental health, and women's health segments account for 25%, growing due to holistic wellness trends.
-Other applications cover bone & joint health, cardiovascular, and pediatric health.
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Regional Insights:-
United States
The U.S. market is significantly larger and growing rapidly, valued at USD 7.8 billion in 2024 with projections to reach over USD 14 billion by 2032, at a CAGR of 7.3%.
-Consumer demand is fueled by growing awareness of gut health's role in immunity and chronic disease prevention.
-Strong e-commerce adoption and premiumization trends drive sales of targeted probiotic supplements.
-Ongoing innovation in delivery formats and strain-specific products sustains growth momentum.
Japan
Japan's probiotic market was valued at USD 1.2 billion in 2024 and is forecast to reach USD 2 billion by 2032, growing at 6.1% CAGR.
-Aging population leads demand for digestive health and immunity support products.
-Traditional fermented foods combined with modern probiotic supplements enhance consumer acceptance.
-Government initiatives promote preventive health, contributing to probiotic market growth.
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Key Players:
According to DataM Intelligence, market leaders such Nano Singapore, Greenlife International Pte Ltd., Kordel's Singapore, Holistic Way, Bio Health Link Pte Ltd., LAC Global Pte. Ltd., Ocean Health Pte Ltd., Best World International Ltd., Naturext, and NutriLife Singapore.
Key Highlights:
Nano Singapore is a leading innovator, offering advanced probiotic formulations focused on gut health and absorption efficiency.
Greenlife International Pte Ltd. provides specialized probiotics like Probio Health Women with 15 billion CFUs for digestive and intimate health.
Kordel's Singapore markets natural immune-support probiotics tailored for daily wellness.
Holistic Way delivers synbiotic blends combining traditional and modern science for overall gut health.
Key development:
Yakult Singapore launched Y1000 probiotic drink in October 2025 to expand gut health product range.
In June 2024, Rohto Pharmaceutical and Mitsui & Co. acquired majority stakes in Eu Yan Sang International, enhancing probiotic product portfolios and R&D capabilities.
The market is moving towards personalized probiotics formulated with microbiome profiling and genetic data.
E-commerce and subscription models are expanding consumer access and driving sales.
There is increasing integration of probiotics in functional foods, beverages, and skincare products.
Government support for precision nutrition and biotech innovation fosters market growth.
Related Report:-
Japan probiotic food supplement market:-https://www.datamintelligence.com/download-sample/japan-probiotic-food-supplement-market?pratik
Thailand probiotic food supplement market:https://www.datamintelligence.com/download-sample/thailand-probiotic-food-supplements-market?pratik
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About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights
through pricing analysis, market share breakdowns, and competitive intelligence. The
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