Vietnam Online Grocery Market 2025 - Top Regions, Latest Technology, Investment Opportunities, Future Trends and Outlook 2033

Vietnam Online Grocery Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 2.8 Billion

Market Forecast in 2033: USD 16.3 Billion

Market Growth Rate (2025-33): 21.41%

Vietnam online grocery market size reached USD 2.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 21.41% during 2025-2033. The increasing internet penetration and smartphone usage, the sudden outbreak of COVID-19 pandemic, rapid urbanization and hectic work schedules, and increasing disposable income particularly among the middle-class population represent some of the key factors driving the market.

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Vietnam Online Grocery Market Trends and Drivers:

Vietnam's online grocery sector is undergoing a fundamental shift, from a customary next-day delivery model to one based on a consumer-centric fast shopping concept that has been labeled Quick Commerce (Q-Commerce). This growth is driven by the lifestyle mindset of urban consumers in fast-paced megacities like Ho Chi Minh City and Hanoi, and the increasing demand for convenience that their busy lives and cities entail. People are no longer going to the store with their carts, making the big trip once a week to stock up on food. Instead, they're going online, whether to find that one ingredient they forgot to buy for dinner tonight, or to restock on fresh food within the hour. Incumbent companies are fighting to establish massive dense urban warehouses ('dark stores') stocking 2000-3000 fast-moving items, allowing them to promise customers reduced delivery times, from 24 hours to within an hour. This is changing customer expectations and the entire industry. The model does, however, have low margins, high demand for delivery, and requires advanced analytics to minimize food waste in the smaller, cooler warehouses that fulfill orders using automation. The winner of this rapidly evolving market will not be the site that has the highest product assortment or the lowest prices, but rather the one that is best able to meet consumers' most immediate needs, while most efficiently managing the costs associated with hyperlocal delivery.

But the share battle has now spilled over into food and perishables, which have historically been the last bastion of e-commerce because consumers have been concerned about freshness. To that end, a multi-pronged plan is afoot to create the ultimate in trust in the perishable supply chain in order to drive habitual buying behavior. Not a promise made lightly. There is a "farm-to-phone" story to be told that allows consumers to track their vegetables, meats and seafood with a QR code. The big players are partnering with only high-tech agri-coops, hydroponics farms and seafood processors to provide integrated supply chains that ensure the consumer not only get quality food but a steady stream of it. To help ensure a prompt and fresh delivery, all players have built an advanced cold chain, with temperature controlled dark stores, refrigerated delivery bikes and insulated packaging to keep produce, dairy and meats from spoiling before reaching customers. This makes sense, as many studies have shown that once a consumer trusts a platform to sell them fresh produce (the most frequent, most considered purchase) on a daily basis, their basket and order frequency, and customer loyalty increases dramatically, locking them into the platform for all grocery purchases.

The market is experiencing a deep and fascinating convergence of previously separate retail models into a hybrid omnichannel marketplace ecosystem providing consumers with unprecedented levels of choice and flexibility. Pure-play e-marketplaces, inventory-based online retailers and customary bricks and mortar retail formats are becoming virtually indistinguishable in the eye of the consumer. The most successful players will be those that provide the eco-systems for the future. Imagine, for example, searching for a product in a social commerce livestream, checking the availability of the product and the price in the nearest supermarket using a mobile phone app, and having the option to fulfill the purchase within two hours from that supermarket using either home delivery, curbside, or by walking into the supermarket and buying the product. That's the marketplace selection and digital experience, inventory availability and speed of delivery of dark stores, and the physical trust and immediacy of the supermarket network. Retailers are also seeking to holistically know the customer and to hyper-personalize promotions and loyalty rewards. In this race to be Vietnam's daily lifestyle app, retailers are evolving from grocery stores into one-stop-shops for virtually all daily needs including bill payments and food services. This is all backed by a flexible last-mile logistics network that is scalable to fulfill any type of order from within the ecosystem.

Vietnam Online Grocery Market Industry Segmentation:

Product Type Insights:

Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others

Business Model Insights:

Pure Marketplace
Hybrid Marketplace
Others

Platform Insights:

Web-Based
App-Based

Purchase Type Insights:

One-Time
Subscription

Regional Insights:

Northern Vietnam
Central Vietnam
Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Request Customization: https://www.imarcgroup.com/request?type=report&id=19588&flag=E

Key highlights of the Report:

Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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