Press release
UK startup begins global search for best new app idea
The Fika Apps team (R - L): Ben Walton (graphic designer), Callum Smith (web developer), Tony Barrett (developer), Helen Statham (
Fika Apps is also offering the chance to win a share of £100,000 prize fund for the most innovative app ideas as part of a new competition.
The app and web development company, based near the Lake District in Cumbria, UK, is opening up the Pitch Fika contest to entries from all over the world until 3 March.
Picking the final five Pitch Fika entrants will be a panel of experts that include BBC’s The Apprentice candidate, Rebecca Jeffery, and CEO of Simply Good Food TV app and judge on ITV's Britain's Best Bakery, Peter Sidwell.
With eleven members of The Panel, including Rachel Davis from the marketing automation platform for apps, Hurree, Stuart Frank, CEO of conversion software Wishloop, and Grant Smith, partner at Armstrong Watson, the aim of the competition is to seek out and support ambitious businesses and individuals with their app ideas.
The competition finalists will be invited to a Dragon’s Den style pitching event in Carlisle, Cumbria later this year where they will present their app proposals to the final judges.
Jonathan Lowe, founder of Fika Apps, said: “Pitch Fika a fantastic opportunity for anyone that’s ever thought ‘there should be an app for that.’
“Whether it’s an app that could revolutionise your business, something you’ve already started working on but want to take to the next level, or it’s still only an idea you’ve scribbled down - this competition is for you.
“I’m delighted to have Armstrong Watson, Burnetts, Hurree and Wishloop on board as sponsors and I’m super excited that Fika Apps has this chance to help anyone with a passion create the perfect app for their industry, wherever they are in the world.”
After entrants submit an online application, which includes using a uniquely designed pricing tool to estimate app development costs, a team of innovators and industry insiders will determine a shortlist of 25.
The individuals, businesses or teams behind the five best app ideas, as chosen by The Panel, will be invited to attend a workshop to perfect their pitch ahead of presenting to the judges.
Grant Smith, partner at Armstrong Watson and a member of the Pitch Fika panel, said: “Armstrong Watson is really pleased to be working with Fika Apps on the Pitch Fika competition.
“As a firm we have embraced cloud technologies now for many years and have seen first hand how technology is not only benefiting Armstrong Watson but our clients too.
“We are excited to see what ideas and talent is out there and look forward to helping them with any guidance we can offer to entrants.
Michael Walby, corporate partner at Burnetts and also a member of the Pitch Fika panel, said: “Burnetts is delighted to be involved in Pitch Fika, and we are very much looking forward to seeing the entries.
“Our guidance on the legal side will hopefully assist those taking part to develop their app ideas into successful products.”
The £100,000 prize includes a support package from all four sponsors, as well as app development credit with the Fika Apps team.
Pitch Fika is open for entries until Friday, 3 March. The final Pitch Fika judges will be announced later in the year. For terms and conditions, the full panel line-up and details of how to apply visit www.fikaapps.com/pitch
Fika Apps (a trading name of Max Capital Partners Limited) is a web and app development company based in Carlisle, Cumbria and was set up in 2016 by Jonathan Lowe. The team is currently working on a number of projects and their most recent app release was Geo Hitch.
The Fika Apps team is Ben Walton (graphic designer), Callum Smith (web developer), Tony Barrett (developer), Helen Statham (digital media executive) and Dan Matthews (developer).
For further press enquiries or to arrange to speak to one of the Fika Apps team please contact Helen Statham:
07720383419
helen@fikaapps.com
Fika Apps
Paton House, Level One
Victoria Viaduct, Carlisle
CA3 8AN, United Kingdom
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