Live SEO Training Platform Launches for Entrepreneurs Managing Digital Visibility In-House

Bilingual education program addresses knowledge gap as AI search tools change how consumers discover businesses
Nagoya, Japan - November 8, 2025 - The SEO Academy, a live training platform founded by digital strategist Lay Nadji, has introduced bilingual SEO education programs for entrepreneurs and small business teams managing their own search visibility.

The platform responds to demand from startups seeking foundational search knowledge as artificial intelligence tools like ChatGPT, Perplexity, and Gemini reshape how consumers find businesses online.
Growing Need for Internal Search Knowledge
Small businesses face a persistent challenge: managing digital visibility without internal expertise to evaluate strategies or results. Many outsource search work to agencies while lacking the knowledge to assess performance or make informed decisions about digital marketing investments.
"Startups that understand search principles from the beginning make better decisions about where to invest their marketing budget," said Lay Nadji, founder of The SEO Academy. "The gap isn't in advanced tactics - it's in understanding the basics that inform every digital choice."
Research from digital marketing firms indicates that businesses with internal search knowledge reduce agency dependency and make faster decisions about content and technical investments.
Program Structure and Availability

The SEO Academy offers three training formats conducted via Zoom in English or French:
Individual training sessions provide five hours of personalized instruction using the participant's actual business as course material. Pricing starts at $990 USD.
Group sessions accommodate small teams learning together, with custom pricing based on company size and objectives.
Corporate programs serve organizations building internal search policies, with tailored curriculum and flexible scheduling.

More info here: https://theseo.academy/5-day-seo-fundamental-training/

All sessions are taught by Nadji, who brings over ten years of experience in digital strategy and search work across multiple industries and markets.

Curriculum Design
The five-session program covers search fundamentals, content planning, technical requirements, and analytics interpretation. Each session combines explanation with practical exercises designed for real business applications.
Sessions address: search engine mechanics, content creation for discoverability, site reputation building, technical requirements, and measurement practices.
The curriculum focuses on helping participants identify opportunities, evaluate recommended strategies, and avoid common digital marketing missteps without external guidance.

Target Market
The program serves solo entrepreneurs launching their first online businesses, small business owners currently relying on external agencies, teams bringing search work in-house, and companies evaluating strategies for long-term growth.

Courses accommodate participants globally through flexible scheduling and bilingual instruction.

Company Name:
The SEO Academy
Founder:
Lay Nadji
SEO Expert & Digital Strategist
Website: https://theseo.academy/
Email: hello@theseo.academy
Services: Live SEO training (English/French), Individual coaching, Group sessions, Corporate programs

PRESS CONTACT:
Contact Person: Lay Nadji
Title: Founder

The SEO Academy provides live, bilingual SEO training for entrepreneurs and business teams. Founded by Lay Nadji, the platform delivers personalized instruction in English and French designed for practical business application.
For enrollment information, visit https://theseo.academy

This release was published on openPR.