Press release
United States Scented Candles Market 2025: Premium Fragrances, Long-Lasting Candles for Home & Gifts | Estee Lauder Companies Inc, Diptyque Paris, Lalique Group SA, L Brands, NEST New York and Thymes, LLC.
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According to DataM Intelligence Comprehensive Report has released its latest report on the "Scented Candles Market Size 2025," providing a detailed analysis of market trends, key growth drivers, competitive landscape, and regional insights. The report includes market size (value and volume), CAGR projections, and emerging opportunities that help businesses identify growth areas and build effective strategies. Backed by data-driven insights and future outlook, this study serves as a valuable resource for companies looking to stay competitive and capitalize on market potential.
United States: Recent Industry Developments
✅ October 2025: Yankee Candle launched eco-friendly scented candles using soy wax and natural essential oils.
✅ September 2025: Increased demand for aromatherapy candles boosted sales in wellness retail channels.
✅ August 2025: Innovation in long-lasting fragrance technology enhanced candle burn time and scent throw.
Japan: Recent Industry Developments
✅ October 2025: Muji expanded its minimalist scented candle range with traditional Japanese fragrances.
✅ September 2025: Rising popularity of handmade, artisanal scented candles in urban boutique stores.
✅ August 2025: Collaborations between fragrance houses and candle makers introduced seasonal scent collections.
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Latest M&A
Moderate consolidation with larger players acquiring smaller artisanal and eco-friendly scented candle brands to expand premium and natural product portfolios.
Estimated M&A activity value in scented candles sector has been around $200 million over the past five years, focusing on luxury and sustainable segments.
Major Key Player:
Village Candle, Portmeirion Group PLC, Yankee Candle Company, MVP Group International, Inc, Estee Lauder Companies Inc, Diptyque Paris, Lalique Group SA, L Brands, NEST New York and Thymes, LLC.
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Major Brand Scented Candle Launches 2025
CandleScience introduced a 16-fragrance "Fragrance Flight" collection in early 2025 featuring unique blends like "Golden Moon Milk" and "Volcanic Sand and Sage" targeting home fragrance enthusiasts.
Shefar, a Japanese D2C fragrance brand, launched a new line themed around the "girl of your dreams" in 2025 - candles designed for low soot, high combustion, and emotional storytelling.
Scentsicles unveiled electric fireplaces with integrated fragrance granules and holiday-themed scented Christmas ornaments as part of their 2025 holiday product line.
Key Segments:
By Raw Material
Paraffin Wax - 55%: most widely used due to low cost and versatility in various applications.
Vegetable Wax - 30%: growing segment driven by demand for natural and sustainable alternatives.
Synthetic Wax - 15%: used in specialized industrial and cosmetic formulations.
By Product Outlook
Pillar - 50%: popular for decorative and aromatherapy uses in homes and events.
Container-based - 35%: preferred for safety and convenience in personal and commercial settings.
Others - 15%: includes tealights, votives, and specialty candle types.
By Distribution Channel
Supermarkets/Hypermarkets - 40%: dominant for mass-market accessibility and variety.
Online Sales - 30%: rapidly growing due to convenience and niche product availability.
Convenience Stores - 15%: important for impulse purchases and local demand.
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Recent Product Launches
CandleScience introduced a 16-fragrance spring and summer fragrance flight in early 2025 featuring unique blends such as "Golden Moon Milk" and "Volcanic Sand and Sage".
Scentsicles released electric fireplaces with fragrance granules and decorative scented Christmas ornaments for 2025 holiday season.
Japanese D2C brand Shefar launched a scented candle line curated around the "girl of your dreams" theme with low soot and high combustion efficiency.
Many launches emphasize luxury scents, refills, bakery-inspired sweet notes, and layered floral-gourmand fusion scents.
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Private Label and D2C Scented Candle Launches 2025
Several e-commerce focused brands have launched clean-burning, refillable soy-wax candles emphasizing ethical sourcing and zero waste, appealing especially to Millennials and Gen Z audiences.
Artisan and boutique private label manufacturers are creating small-batch, custom-subscription candles with layered scent profiles often combined with seasonal or wellness themes.
D2C brands are leveraging social media and influencer collaborations to co-create limited edition scents and personalized candle experiences, driving direct consumer engagement.
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