Germany Probiotic Food Market Worth US$ 3,332.43 Million by 2028 | Size, Share & Growth Forecast 2025-2028

Market Size and Growth

The Germany Probiotic Food Market was valued at US$ 2,000.95 million in 2020 and is projected to reach US$ 3,332.43 million by 2028, growing at a CAGR of 7.23% during the forecast period (2025-2028). This growth is driven by rising consumer awareness of gut health, increasing demand for functional foods, and expanding applications of probiotics in dietary supplements and dairy-based products across Germany.

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Recent Industry Developments

United States
✅In March 2025, Danone introduced an advanced probiotic supplement backed by a $12 million R&D investment, targeting gut‐microbiome balance and metabolic health.

✅In May 2025, biotechnology firm BiomEdit raised $18.4 million in Series B funding to scale its designer‐probiotics platform, including strains targeting broader gut‐health applications.

✅PepsiCo acquired the probiotic/prebiotic soda brand Poppi for approximately $1.95 billion in March 2025, expanding into gut‐health beverages.

✅Dairy and fermented-milk-based products saw a resurgence in 2024, with probiotic ice‐cream and kefir gaining popularity among wellness-oriented consumers.

Japan
✅In May 2025, Nomura Dairy Products, in collaboration with Probi, launched Japan's first probiotic-enhanced carrot juice under the "My Flora" brand.

✅In April 2025, Japanese regulators introduced stricter documentation and safety standards for probiotic and postbiotic foods, including strain identity disclosure and manufacturing transparency.

✅In June 2025, Morinaga Milk Industry launched "Gut Harmony Yogurt" blending multiple Bifidobacterium strains aimed at microbiome balance with improved shelf-life technology.

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Market Segmentation

By Type
Classifies probiotic foods based on their product forms:
Dairy Products: Yogurt, kefir, cheese, fermented milk.
Non-Dairy Products: Functional beverages, supplements, cereal bars, snacks.
Others: Infant formula, powders, or capsules containing probiotics.

By Ingredient
Classifies products based on the primary probiotic strains or functional ingredients used:
Lactobacillus spp. Widely used for gut health and immunity.
Bifidobacterium spp. Common in dairy and infant formulas.
Streptococcus thermophilus: Often in yogurt.
Others - Yeast-based probiotics, multi-strain formulations, or combination with prebiotics.

By Application
Classifies products based on the intended health benefit or consumer use:
Digestive Health: Improves gut microbiota and regularity.
Immune Support: Enhances immune system response.
Weight Management & Metabolic Health: Supports weight, cholesterol, or blood sugar control.
General Wellness: Daily health maintenance for all age groups.

By Age
Classifies products according to target consumer age:
Infants & Children: Formula, yogurt, and kid-friendly beverages.
Adults: Capsules, functional foods, drinks.
Seniors: Gut health supplements, dairy, or enriched functional foods.

By Distribution Channel
Classifies products based on how they reach the consumer:
Supermarkets & Hypermarkets: Large-scale retail chains.
Convenience Stores: Quick-access, ready-to-eat probiotic products.
Pharmacies & Health Stores: Supplements and functional foods.
Online Retail: E-commerce platforms offering direct-to-consumer products.
Others: Specialty nutrition stores or direct sales channels.

Key Player

1. Yakult Honsha Co., Ltd.
Revenue & scale: For the fiscal year ending March 31 2025, Yakult Honsha reported annual revenue of approximately ¥499.68 billion (around US $3.4 billion), representing a slight decline year‐on‐year of about ‐0.7%.

Relevant product segment: The company's core business is probiotic fermented milk drinks, notably its flagship brand "Yakult" and newer premium variant "Yakult 1000". According to company disclosures, about 70% of its revenue derives from probiotic beverages.

Global reach & product highlight: Yakult sells its products in some 40+ countries and regions, with average daily global bottle sales reaching tens of millions. The premium "Yakult 1000" product alone reportedly reached over US $1 billion in sales by early 2024.

Market positioning: Yakult maintains strong brand presence and loyalty in Japan and Asia, while also expanding in the Americas and Europe. Its probiotic specialization gives it a differentiated niche in the functional dairy/beverage space.

Key insight: While domestic Japanese volumes have flattened or slightly declined, the company is seeking growth via innovation (premium probiotic formulations) and global expansion positioning it to capture rising consumer interest in gut health and functional foods.

2. Danone S.A.
Revenue & scale: In 2024, Danone reported global sales of €27.376 billion (US $28.7 billion), reflecting like‐for‐like growth of 4.3%. Its essential dairy & plant‐based division alone accounts for over €13.5 billion in annual revenue.

Relevant product segment: Within its portfolio, the yogurt brand "Activia" and its functional dairy/plant‐based offerings are key to probiotic and fermented dairy exposure. Danone has publicly disclosed that its Activia brand, for example, is sold in over 70 countries.

Global share & traction: As one of the largest global food companies with a strong functional dairy presence, Danone competes in the probiotic/fermented dairy niche at scale. Its North America high‐protein yogurt growth (5.8% reported in one quarter) underscores its strength in faster‐growing segments.

Market positioning: Danone leverages its broad geographic footprint and diverse brand portfolio to address both mainstream dairy and growth areas (plant‐based, functional nutrition). This helps it capture both traditional consumers and wellness‐oriented segments.

Key insight: For companies in the probiotic foods space, Danone represents a major incumbent with scale, distribution, and brand power. While it may not be a pure probiotic‐drinks specialist like Yakult, its functional dairy arm gives it direct relevance in the probiotic food/beverage value chain.

3. Lifeway Foods, Inc.
Revenue & scale: For full year 2023, Lifeway Foods reported record net sales of US $160.1 million (up 13.1% year‐on‐year); quarterly growth has continued into 2025 (e.g., Q1 2025 net sales of US $46.1 million).

Relevant product segment: Lifeway is primarily a producer of kefir, a fermented dairy beverage rich in probiotics and also offers related probiotic dairy foods (e.g., Farmer Cheese). Kefir accounts for the majority of Lifeway's sales.

Market share & niche: While Lifeway is much smaller in scale compared to the global giants, it holds a dominant position in the U.S. kefir category (often cited as 90‐95% of U.S. kefir sales).

Market positioning: As a specialist "better‐for‐you" probiotic dairy company, Lifeway leverages growing consumer interest in gut health, fermented foods, and high‐protein choices. Its expansion of distribution and margin improvement reflect an upward premium path.

Key insight: For niche players in the probiotic drinks category, Lifeway illustrates how focused product leadership (kefir) and premium positioning can drive growth despite small size. Partnering, marketing, and innovation are key levers for niche leaders.

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4. Yakult Deutschland GmbH
Revenue & scale: While specific German‐subsidiary revenue data is less publicly granular, Yakult's broader European operations average 0.61 million bottles sold per day in the region. For context, Yakult Honsha overall sells tens of millions of bottles daily worldwide.

Relevant product segment: In Germany and parts of Europe, the Yakult brand (fermented milk drink) maintains presence in supermarkets and convenience retail, often positioned as functional/digestive health beverages.

Local market share & strategy: Germany is considered one of the more developed probiotic‐drinks markets in Europe, with high consumer awareness. Yakult Deutschland uses direct distribution (e.g., "Yakult ladies") and retail strategies tailored to the European regulatory and consumer environment.

Market positioning: As a regional player within a global group, Yakult Deutschland demonstrates how global probiotic brands localize offerings, packaging, and marketing to address European consumers' health‐conscious preferences.

Key insight: For multinational probiotic companies, having strong regional subsidiaries like Yakult Deutschland enables tailored execution in mature Western markets (Europe) where growth may be slower but margin and premium opportunities exist.

*Note: Yakult Deutschland is included as part of the Yakult Honsha global group; however, it serves as a useful example of regional execution among key players.

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Conclusion
The global probiotic food and beverage market is poised for robust growth, driven by rising consumer awareness of gut health, functional foods, and immunity-boosting products. Major players like Yakult Honsha, Danone, and Lifeway Foods leverage a combination of strong brand recognition, innovative product portfolios, and strategic geographic expansion to maintain competitive advantage.

Specialist companies like Lifeway demonstrate how niche focus on kefir and fermented dairy can capture significant market share, while global giants such as Danone balance scale with functional dairy innovations like Activia. Regional execution, such as Yakult Deutschland's tailored European strategies, highlights the importance of localizing offerings to align with consumer preferences and regulatory requirements.

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