United States Manuka Honey Market Boom 2025: Top Companies - Pure Honey New Zealand, Arataki Honey, Streamland, Ora Honey, Capilano, Nature's Way

Manuka Honey Market size reached USD 546 million in 2022 and is projected to witness lucrative growth by reaching up to USD 838 million by 2030. The market is expected to exhibit a CAGR of 5.5% during the forecast period 2024-2031.

According to DataM Intelligence Comprehensive Report has released its latest report on the "Manuka Honey Market Size 2025," providing a detailed analysis of market trends, key growth drivers, competitive landscape, and regional insights. The report includes market size (value and volume), CAGR projections, and emerging opportunities that help businesses identify growth areas and build effective strategies. Backed by data-driven insights and future outlook, this study serves as a valuable resource for companies looking to stay competitive and capitalize on market potential.

United States: Recent Industry Developments
✅ October 2025: Leading importers expanded distribution of certified Manuka honey through major online and retail channels.
✅ September 2025: New FDA guidelines introduced to strengthen authenticity verification and labeling standards.
✅ August 2025: Wellness brands launched Manuka-infused functional beverages and skincare products.

Japan: Recent Industry Developments
✅ October 2025: Growing consumer interest in Manuka honey as a natural remedy boosted sales in premium health stores.
✅ September 2025: Partnerships formed between New Zealand exporters and Japanese distributors to expand market reach.
✅ August 2025: Innovations in packaging improved shelf life and preserved bioactive compounds of Manuka honey products.

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Latest M&A

Nepra Foods Inc. (2025): Signed exclusive North American distribution partnership for Naki New Zealand's UMF-certified Manuka honey. (Distribution agreement)​

Comvita (2021, ongoing influence): Acquired Capilano Honey Ltd., expanding global Manuka honey presence and R&D capabilities. (Acquisition)​

Several smaller regional acquisitions and strategic partnerships occurred focused on expanding organic and premium Manuka honey lines, especially in Asia-Pacific markets. (Acquisition & Partnership)

Major Key Player:

Comvita, Watson & Son, Manuka Health, Pure Honey New Zealand, Arataki Honey, Streamland, Ora Honey, Capilano, Nature's Way and Triniton Australia PTY LTD.

Recent Product Launches

Mānuka Health launched three new product collections including skincare lines incorporating manuka honey and bee venom in early 2024.​

Nate's introduced UMF-certified 100% pure, raw, and unfiltered Manuka honey, promoting authenticity and quality.​

Specialty launches in 2025 continue emphasizing raw, organic, non-GMO sourcing and premium packaging, targeting wellness consumers.

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Regional Market Share and Percentage

New Zealand remains the primary production region with export dominance.

Asia-Pacific leads growth in consumption, holding about 23.5% share in 2025 while expanding rapidly.​

North America holds the largest share of the manuka honey market at approximately 40-45%, driven by strong consumer demand for premium natural health products and broad distribution.​

Europe and other regions follow as emerging and developing markets.

Key Segments:

By Type
Processed Manuka Honey - 70%: leads due to easier consumption, longer shelf life, and wider availability.

Raw Manuka Honey - 30%: preferred by purists valuing natural, unprocessed qualities.

By Product Type
UMF 10+ Manuka Honey - 45%: most popular for its balanced potency and affordability.

UMF 15+ Manuka Honey - 35%: premium segment favored for higher antibacterial activity.

UMF 5+ Manuka Honey - 15%: entry-level option with moderate health benefits.

By Nature
Conventional - 75%: majority of market volume produced through traditional farming methods.

Organic - 25%: growing niche reflecting consumer demand for certified organic products.

By Application
Food & Beverages - 55%: largest use as a natural sweetener and functional ingredient.

Nutritional Supplements - 30%: valued for health benefits and therapeutic uses.

Feed - 10%: smaller share, mainly in specialized animal nutrition.

By Distribution Channel
Supermarkets and Hypermarkets - 40%: dominant for mass-market access and brand visibility.

Online Sales - 35%: rapidly growing channel offering convenience and variety.

Convenience Stores - 15%: important for impulse and local purchases.

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