Europe Electric Kick Scooter Market Valued at US$ 1.4 Bn in 2024, Projected to Hit US$ 3.8 Bn by 2031 with 14.5% CAGR

The Europe electric kick scooter market is on the cusp of significant growth as the demand for eco-friendly, cost-effective, and efficient transportation solutions continues to rise across the continent. According to Persistence Market Research, the market for electric kick scooters in Europe is projected to increase from US$ 1.4 billion in 2024 to an impressive US$ 3.8 billion by 2031, reflecting a robust CAGR of 14.5% during the forecast period from 2024 to 2031. This growth trajectory underscores the increasing popularity of electric scooters as a sustainable urban mobility solution and the widespread adoption of shared mobility services, especially in major European cities.

Several cities in Europe have embraced electric kick scooters, integrating them into public transportation systems as a last-mile connectivity solution. This is supported by favorable regulatory policies, such as the establishment of dedicated scooter lanes, parking zones, and government incentives to promote shared mobility services. Additionally, the increasing demand for flexible, convenient, and cost-effective transportation options, especially among younger demographics, is contributing to the growing adoption of electric scooters. The rising trend of micro-mobility and shared mobility services, with several ride-sharing platforms offering electric scooters for rent, further fuels the market expansion.

The leading segment of this market is expected to be shared electric kick scooters, which benefit from urbanization, the push for sustainable cities, and growing environmental consciousness. These scooters are primarily used for short trips in urban areas, providing an efficient alternative to traditional modes of transportation like cars and public transit. The leading geographical region for electric scooters in Europe is Western Europe, where urban centers like Paris, Berlin, and Amsterdam are leading the charge in adopting sustainable and shared transportation solutions.

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Key Highlights from the Report

• Market Size (2024): The European electric kick scooter market is projected to reach US$ 1.4 billion in 2024.
• Projected Market Value (2031): The market is expected to grow to US$ 3.8 billion by 2031.
• CAGR (2024-2031): The market is estimated to record a CAGR of 14.5% from 2024 to 2031.
• Key Growth Drivers: Sustainability, rising urbanization, government support for shared mobility, and increasing demand for last-mile solutions.
• Leading Segment: The shared electric kick scooters segment is leading due to increasing demand in urban mobility solutions.
• Leading Region: Western Europe is leading the market due to the strong adoption of electric scooters in major cities.

Europe Electric Kick Scooter Market Segmentation

The Europe electric kick scooter market is segmented based on product type, end-user, and application. Each of these segments plays a crucial role in the market's overall development and growth.

By Product Type

• Two Wheeled
• Three Wheeled

By Battery Outlook

• Lead Acid
• Lithium Ion (Li-Ion)
• Others

By Drive Outlook

• Belt Drive
• Chain Drive
• Hub Drive

By End-use

• Personal
• Commercial

By Country

• Germany
• France
• UK
• Italy
• Spain
• Russia
• Türkiye
• Rest of Europe

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Regional Insights

Western Europe
Western Europe is leading the adoption of electric kick scooters, with cities like Paris, Berlin, Amsterdam, and Barcelona becoming hotspots for shared electric scooter services. Government regulations in these cities are favorable, offering designated lanes, parking areas, and incentives for scooter-sharing companies. Additionally, the region is characterized by a strong infrastructure for micro-mobility solutions, which has made it easier for electric kick scooter companies to establish themselves. As the demand for sustainable and flexible transportation grows, Western Europe is expected to remain the dominant region in the electric scooter market through 2031.

Eastern Europe
While Eastern Europe is not as advanced as Western Europe in terms of electric scooter adoption, there is a noticeable shift toward sustainable urban mobility in countries like Poland, Czech Republic, and Hungary. With increasing urbanization, the region is seeing growing investments in shared mobility services, and cities are gradually implementing infrastructure to accommodate electric scooters. Although the growth rate in Eastern Europe may not be as high as in Western Europe, the market is poised for gradual expansion as the awareness of eco-friendly transport solutions continues to increase.

Market Drivers

Growing Urbanization and Traffic Congestion
Urbanization is one of the key drivers behind the adoption of electric kick scooters in Europe. As cities grow and traffic congestion increases, there is an increasing need for alternative, efficient, and flexible modes of transport. Electric scooters, with their ability to navigate through congested streets, offer a practical solution to short-distance travel. Additionally, the convenience of picking up and dropping off scooters at different locations in urban environments has made them a preferred option for last-mile connectivity.

Sustainability and Environmental Concerns
The push for sustainability in Europe is another significant driver for the electric kick scooter market. European cities are striving to reduce air pollution and carbon emissions, and electric scooters, which operate with zero emissions, perfectly align with these sustainability goals. As governments introduce stringent emissions regulations and offer incentives for environmentally friendly transport solutions, electric scooters are increasingly seen as an effective way to meet these targets.

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Market Restraints

Regulatory Challenges
One of the primary challenges facing the growth of the electric kick scooter market in Europe is the complex regulatory environment. While many cities have implemented favorable regulations for shared mobility services, there are still some inconsistencies across regions. These include challenges related to parking spaces, speed limits, safety standards, and licensing requirements. Such regulatory hurdles can limit the growth of scooter-sharing companies and deter investment in new services.

Safety Concerns
Safety concerns surrounding the use of electric kick scooters are another factor restraining the market's growth. There have been reports of accidents and injuries related to both personal use and shared scooters. The lack of adequate infrastructure, such as dedicated scooter lanes, and issues related to rider safety, such as helmet use, have raised concerns. Regulatory bodies and scooter-sharing companies need to collaborate to address these concerns and improve safety standards to ensure wider adoption.

Market Opportunities

Integration with Public Transportation Systems
The integration of electric kick scooters with existing public transportation systems offers a significant opportunity for market growth. By complementing buses, trains, and subways for short-distance travel, electric scooters provide a seamless last-mile solution for commuters. Several cities in Europe are already exploring initiatives to integrate scooters with public transport, which could lead to an increase in adoption and usage.

Technological Advancements and Innovation
Technological advancements in electric scooter design, including longer battery life, faster charging, and improved durability, present another opportunity for market expansion. Innovations in battery technology and the development of more energy-efficient motors will make electric scooters even more attractive to consumers and businesses. Furthermore, the rise of smart scooters with features like GPS tracking, remote locking, and mobile app integration could enhance the user experience, driving further adoption.

Company Insights

Key players in the Europe electric kick scooter market include:

• Segway Inc.
• Jiangsu Xinri E-Vehicle Co. Ltd.
• YADEA Technology Group Co., Ltd.
• NIU International
• Bird Rides, Inc.
• SWAGTRON
• SEGWAY INC.
• Xiaomi
• iconBIT GmbH
• Razor USA LLC
• Others

Recent Developments:

• Lime has expanded its fleet of electric scooters in major European cities, adding over 100,000 units in response to growing demand for sustainable transportation.
• TIER Mobility launched a new scooter model featuring enhanced battery life and upgraded safety features, addressing concerns around the sustainability of micro-mobility solutions.

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Future Opportunities and Growth Prospects

The future of the Europe electric kick scooter market looks bright, driven by increased adoption across both individual and shared user segments. The integration with public transportation systems, combined with growing urbanization and sustainability efforts, presents numerous opportunities for expansion. Moreover, continuous advancements in technology, safety standards, and regulatory support will likely lead to increased market penetration across Europe. As cities continue to prioritize eco-friendly transportation options, the electric scooter market is well-positioned for sustained growth over the next decade.

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