Kiosk Market - Trends and Forecast 2016 - 2024

To enhance communication with consumers, various types of automated screens are being developed and installed at various locations. Kiosks have application across various industries such as retail, travel and tourism, entertainment, healthcare, advertisement, finance, and others.

The growing demand from these industries has compelled the sales teams to serve customers in these sectors. Kiosks have elevated consumer experience, and are enhancing the growth of self-service technology providers. Kiosks generally help the owners in opening up new sources for income, and enhance end-user communication experience.

The report describes key trends prevailing in the North America kiosk market. The North American kiosk market has witnessed significant advancements in the past few years. For instance, Nevada has deployed kiosks at various retail locations across the state. Other states in the United States have also begun to experiment with these self-service machines.

Georgia has introduced a bill payment kiosk to allow residents to renew their car tags. Ohio has also deployed several kiosks to facilitate automated vehicle registration.

The North America kiosk market has been witnessing significant advancements over the past few years. Pop-up kiosks and the incorporation of digital signage offer high scope for growth over the forecast period.

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Emerging as an important marketing tool for businesses to reach their target audience, kiosks enable the assessment of new products as well as new geographic locations. Online retailers have been given a chance to experiment in traditional retail settings without investing in any physical presence.

The revenue of the kiosk market in North America stood at US$2.5 bn in 2015 and is expected to reach US$4.4 bn by 2024 at a 6.2% CAGR therein. On the basis of volume, the market is projected to expand at a CAGR of 6.6% from 2016 to 2024.

Adoption Rate of Kiosks in Retail Surpasses that of Healthcare
Retail and healthcare are the most prominent applications of kiosks in North America, with the highest return on investment (ROI).

Apart from these, kiosks also find application in other end-use sectors such as government, banking, financial services, and insurance (BFSI), travel and tourism, advertisement, and entertainment.

In the retail sector, kiosks are used for gift registry, inventory extension, loyalty, bill payment, and automated retail vending. Technological advancements in the retail sector are likely to fuel the use of kiosks in this application segment, enabling it to emerge as the dominant one by 2024.

The adoption rate of healthcare-based kiosks is relatively slower, but is likely to pick up pace over the coming years. In the healthcare sector, kiosks are used for applications such as patient check-in and check-out, wayfinding and directory, human resource, hospital information, patient and physician communication portals, and virtual receptionist.

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