Japan Point of Purchase Packaging Market Forecast 2025-2032: Market Size, Growth Trends & Leading Companies | Amcor, Smurfit Kappa, WestRock

Tokyo, Japan, DataM Intelligence:
Japan's Point of Purchase (POP) Packaging Market is on a strong upward trajectory, valued at USD 25.0 billion in 2024 and projected to reach USD 38.5 billion by 2033, growing at a CAGR of 5.5% during 2025-2033.

This growth reflects Japan's evolving retail environment - where packaging has become more than just a container. It's a storytelling medium, a marketing tool, and an integral part of the consumer experience. The combination of eco-friendly materials, smart retail technology, and premium store displays is shaping the future of the POP packaging industry across the country.

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Point of Purchase (POP) Packaging market product launches:-

- June 2025: Toppan Printing Co., Ltd. unveiled its EcoSmart POP Displays, made from 100% FSC-certified paperboard and printed with water-based inks. These displays are designed for retailers looking to cut plastic usage and appeal to Japan's environmentally aware shoppers.

- May 2025: Oji Holdings Corporation launched Oji EcoFlex Displays, a modular system using lightweight corrugated materials. It offers retailers up to 30% lower carbon emissions while maintaining visual impact.

- April 2025: Dai Nippon Printing (DNP) introduced Smart POP Display Units integrated with NFC and QR technology - allowing customers to interact directly with brands through their smartphones in-store.

Japan Market - Recent M&A Activity 2025

- Rengo Co., Ltd. acquired a 40% stake in PackArt Japan, expanding its end-to-end retail packaging services.

- Toyo Seikan Group Holdings entered a joint venture with DS Smith Japan to develop fully recyclable corrugated POP solutions for Japan's booming e-commerce retail sector.

- Toppan Printing completed the acquisition of DisplayNet Inc., boosting its capabilities in interactive and digital display packaging.

Recent Government Approvals:

- The Ministry of the Environment (MOE) in Japan introduced new Sustainable Packaging Directives (2025) requiring clear eco-labels and sustainability certifications on all in-store packaging materials.

- The Japanese Industrial Standards (JIS) updated recycling guidelines, setting a new benchmark of 80% recyclability for paper and corrugated POP packaging.

- Japan also joined the Asia Packaging Alliance (APA) initiative, promoting shared innovation and sustainable packaging collaboration across the Asia-Pacific region.

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Key Development:

- Strong transition toward fiber-based and biodegradable materials replacing traditional plastic POP units.

- Adoption of interactive and smart displays (QR, NFC, AR) to boost in-store engagement.

- Growing popularity of compact, foldable POP systems designed for small retail spaces.

- Expansion of brand-retailer collaborations to design localized, sustainable, and visually engaging POP displays.

- Accelerating use of eco-labels and traceability standards, aligning with Japan's sustainability goals.

Recent Investments Announced 2025

- January 2025: Leading Japanese packaging companies announced USD 380 million in new investments to expand production of recyclable POP display units in Kanto and Kansai.

- March 2025: DNP and Oji Holdings jointly launched a Smart Display Lab in Tokyo focused on AI-driven design and retail analytics.

- June 2025: Toppan Printing committed USD 120 million toward developing interactive digital POP systems using augmented reality and motion-sensing technology.

Key Players :-

- Toppan Printing Co., Ltd. | Dai Nippon Printing Co., Ltd. (DNP) | Rengo Co., Ltd. | Oji Holdings Corporation | Toyo Seikan Group Holdings | DS Smith Japan | Smurfit Kappa Japan | Shizuoka Packaging | Sagawa Printing | Mitsubishi Paper Mills Ltd.

Key Segments:

- By Material: Paperboard, Corrugated Board, Plastic, Foam, and Others
- By Display Type: Floor Displays, Countertop Displays, Endcap Displays, Pallet Displays, Sidekick Displays
- By Application: Food & Beverages, Personal Care, Electronics, Household Products, Pharmaceuticals
- By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Retail, Online & E-commerce

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Latest News-

- October 2025: POP packaging usage in Japan crossed USD 26 billion, driven by rapid adoption of sustainable materials and digital displays.
- Eco-friendly and compostable POP units saw a 20% rise in premium retail chains.
- Retailers across Tokyo and Osaka accelerated omnichannel display strategies, integrating in-store and click-and-collect models.
- The Asia-Pacific region remains a fast-growing market, with Japan leading innovation in interactive and recyclable POP packaging solutions.

FAQ's

Q1: What is the size of the Japan Point of Purchase Packaging Market?
A: The market was valued at USD 25.0 billion in 2024 and is projected to reach USD 38.5 billion by 2033.

Q2: What is the growth rate of the market?
A: The Japan POP Packaging Market is expected to grow at a CAGR of 5.5% from 2025 to 2033.

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