Press release
Field Service Europe 2025 Highlights: How AI Is Taking Shape in Real Operations
Field Service Europe 2025 brought together global service leaders to discuss new strategies for operational efficiency, digital transformation, and the evolving role of technology in service delivery. Held at the Hotel Okura Amsterdam from October 27-29, the event examined how organizations are balancing automation, workforce expertise, and customer experience in increasingly complex service environments.Industry perspective from the conference
Field Service Europe 2025 covered a wide spectrum of topics, from leadership and service transformation to predictive maintenance and workforce development. Many sessions explored how AI, process standardization, and data transparency are reshaping day-to-day operations.
Discussions underscored that progress takes time and depends on solid operational foundations-accurate data, defined workflows, and collaboration across teams.
Across the event, three clear messages emerged:
• Groundwork matters: AI and automation succeed only when built on stable processes and quality data.
• People remain central: Human knowledge continues to shape decision-making and customer experience.
• Integration wins: The biggest efficiency gains come when automation strengthens existing workflows rather than replaces them.
AI grounded in real experience
While Field Service Europe 2025 covered a broad range of topics - from leadership and workforce development to service transformation and logistics optimization - a recurring discussion across several sessions focused on how AI can be applied in practical, operational ways. Panels such as "Demystifying Agentic AI and How It Should Be Balanced with Human Capabilities and In-Person Interactions" and "Scaling with Confidence: What It Really Takes to Operationalize AI" highlighted that successful AI adoption doesn't happen overnight. Speakers emphasized that technology only creates value when it supports established processes and draws from human experience.
Fieldcode contributed to this discussion through the session "Zero-Touch Scheduling with AI Agents," where CEO Matthias Lübko demonstrated how service organizations are already automating repetitive steps - such as ticket creation, appointment confirmation, and dispatch updates - without altering how dispatchers and technicians work.
"AI progress in field service depends on how well it fits real operations," said Matthias Lübko, CEO of Fieldcode. "Our goal has always been to automate the repetitive parts without disrupting the processes people rely on daily. That's how adoption becomes natural."
Fieldcode
Symeon Michalopoulos
Lorenzer Str. 3
90402 Nürnberg
Germany
About Fieldcode
Fieldcode is a field service management software built on 20 years of global expertise. It delivers a fully automated Zero-Touch process, automating ticket movement from creation to technician without manual intervention and easing the workload for dispatchers. The software leverages cutting-edge technology to optimize field operations, simplify processes, and improve efficiency across every stage of service management.
Fieldcode official website: www.fieldcode.com
About Field Service Europe 2025
Field Service Europe is a leading conference for service leaders across manufacturing, technology, and industrial sectors. The 2025 edition focused on digital transformation, operational efficiency, workforce development, and the evolving role of AI in field operations.
Field Service Europe 2025 official website: www.fieldserviceeu.com
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