Pet Snacks and Treats Market Value to Reach $19.5 Bn by 2030 Driven by Rising Pet Ownership

The global pet snacks and treats market is poised for notable growth over the coming years, expanding from a valuation of US$13.3 billion in 2023 to an estimated US$19.5 billion by the end of 2030. The market is forecast to grow at a compound annual growth rate (CAGR) of 5.6% during the period from 2023 to 2030. This consistent growth trajectory is primarily attributed to rising pet ownership rates, increasing consumer spending on pet care, and the growing trend of pet humanization across both developed and emerging economies. Pet owners are increasingly treating their animals as family members, fueling demand for healthier, functional, and premium snack products that align with human food trends.

Moreover, growing awareness regarding pet nutrition and wellness is driving manufacturers to introduce innovative formulations that include natural ingredients, vitamins, and minerals. Pet snacks and treats are no longer considered indulgent luxuries but are viewed as integral to training, dental health, and behavioral enrichment. The proliferation of online retail platforms and private-label offerings is also enhancing accessibility, thus broadening the market base.

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Why is the demand for pet snacks and treats increasing globally?
The demand for pet snacks and treats is increasing globally due to the rising trend of pet humanization and health-conscious pet parenting. Owners now seek snacks that offer functional benefits such as improved digestion, joint health, and dental hygiene. Additionally, the emotional bond between owners and their pets is fostering greater indulgence in high-quality treats that mirror human-grade food standards.

Segmentation Analysis
The global pet snacks and treats market is segmented based on type, animal type, and distribution channel. Each segment exhibits distinct growth dynamics influenced by consumer preferences, lifestyle changes, and evolving product innovations.

By Type
The market is categorized into dental treats, training treats, jerky treats, and functional snacks. Among these, dental treats hold the largest share due to their dual benefits-offering enjoyment while promoting oral hygiene. Pet owners are increasingly investing in dental chews and sticks that help reduce plaque buildup and improve breath freshness. Functional snacks, on the other hand, are the fastest-growing segment, propelled by the increasing preference for products that support digestive health, skin and coat care, and joint mobility. These snacks often include natural ingredients such as probiotics, glucosamine, and omega fatty acids, making them highly desirable among informed consumers.

By Animal Type
Based on animal type, the market is divided into dogs, cats, and others (including small mammals and reptiles). The dog segment dominates the global market, accounting for the majority share, as dogs are the most commonly owned pets worldwide. Dog owners tend to spend significantly on training and rewarding their pets, resulting in robust demand for varied treat categories. Meanwhile, the cat segment is witnessing accelerated growth, particularly in urban households where cats are increasingly favored due to their low maintenance requirements. The introduction of cat-specific treats formulated to enhance hydration and manage hairball issues is supporting this segment's rapid expansion.

By Distribution Channel
In terms of distribution, the market is segmented into offline channels (pet stores, supermarkets, and veterinary clinics) and online channels (e-commerce platforms and brand-owned websites). Offline stores continue to hold a substantial portion of the market, supported by the ability of consumers to physically assess products before purchase. However, online retail is growing at a faster rate, driven by convenience, broader product availability, and frequent promotional discounts. The rise of subscription-based delivery services and customized pet treat boxes is also reshaping the consumer purchasing journey.

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Regional Insights

Regionally, North America holds the leading position in the global pet snacks and treats market, accounting for the largest revenue share in 2023. The region's dominance is supported by high pet ownership rates, strong purchasing power, and widespread adoption of premium pet food products. The United States, in particular, continues to set global benchmarks in pet care innovation, with brands focusing on organic, grain-free, and functional treat varieties.

Europe follows closely, with countries such as the United Kingdom, Germany, and France witnessing steady demand growth fueled by an increasing shift toward sustainable and locally sourced ingredients. European consumers are particularly conscious of product labeling and ethical sourcing, prompting manufacturers to invest in eco-friendly packaging and transparent supply chains.

The Asia Pacific region, however, is projected to register the fastest growth during the forecast period. Rising disposable incomes, urbanization, and a growing middle-class population in countries like China, India, and Japan are contributing to heightened pet adoption rates and greater expenditure on pet care. The rapid expansion of online retail infrastructure in these markets is further accelerating product penetration. Additionally, government-led initiatives promoting animal welfare and responsible pet ownership are creating a favorable environment for market expansion in the region.

Unique Features and Innovations in the Market

Modern pet snacks and treats are distinguished by their focus on functionality, sustainability, and personalization. Manufacturers are introducing products formulated with organic ingredients, limited additives, and alternative protein sources such as insect-based proteins to appeal to environmentally conscious consumers. The adoption of technology in production processes, such as advanced extrusion and freeze-drying methods, helps preserve nutrient value while enhancing texture and palatability.

Artificial intelligence (AI) and the Internet of Things (IoT) are increasingly influencing the pet care industry. AI-powered data analytics help companies predict consumer preferences and optimize product development. IoT-enabled pet feeders and treat dispensers are also becoming popular, allowing owners to reward pets remotely through smart devices. Additionally, blockchain technology is being employed for traceability and transpaency, ensuring product authenticity and quality assurance from sourcing to shelf.

Market Highlights

The global pet snacks and treats market is benefitting from several favorable macroeconomic and industry-specific factors. Firstly, the growing integration of sustainability into brand strategies has led to the development of eco-friendly packaging solutions, thereby appealing to environmentally aware consumers. Secondly, the emphasis on animal health and wellness is reshaping product development strategies, with companies prioritizing nutritional benefits alongside indulgence.

Regulatory frameworks are also playing a significant role in shaping market dynamics. Stricter safety standards for pet food ingredients and labeling regulations are promoting greater transparency and product safety. These measures are strengthening consumer trust and encouraging premiumization within the market.

Cost efficiency is another key factor driving adoption. Bulk manufacturing and streamlined supply chains are enabling brands to deliver high-quality products at competitive prices, expanding access across different consumer income groups. Furthermore, increasing awareness campaigns by veterinary associations and pet nutritionists are influencing pet owners to make informed purchase decisions.

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Key Players

• Mars Petcare
• Nestlé Purina PetCare
• The J.M. Smucker Company
• Hill's Pet Nutrition
• Spectrum Brands Holdings, Inc.
• Blue Buffalo Co., Ltd.
• WellPet LLC
• Colgate-Palmolive Company
• Diamond Pet Foods
• General Mills, Inc.

Competitive Landscape

The competitive landscape of the global pet snacks and treats market is characterized by the presence of established multinational players and emerging regional brands. Mars Petcare continues to dominate with its extensive brand portfolio, including Pedigree and Greenies, leveraging innovation and targeted marketing to strengthen customer loyalty. Nestlé Purina PetCare maintains its leadership through continuous investment in research and development, focusing on functional and premium products that meet evolving consumer demands.

The J.M. Smucker Company has expanded its pet food segment through strategic acquisitions and product diversification, while Hill's Pet Nutrition emphasizes science-backed formulations developed in collaboration with veterinarians. Spectrum Brands Holdings, known for its diversified pet care offerings, continues to expand its presence in emerging markets through partnerships and localized product lines.

Blue Buffalo and WellPet LLC are at the forefront of the natural and holistic pet treat movement, capitalizing on the rising demand for grain-free and organic ingredients. Colgate-Palmolive, through its Hill's Science Diet and Prescription Diet brands, is strengthening its foothold in the functional treats category. Meanwhile, smaller regional players are carving niche markets through innovation, private labeling, and direct-to-consumer strategies.

Outlook

The outlook for the global pet snacks and treats market remains highly positive. As pet ownership becomes increasingly prevalent worldwide, especially among younger demographics, the demand for premium and functional pet snacks is set to accelerate. Technological advancements will continue to drive product innovation, while the integration of AI and data analytics will refine personalization and marketing strategies.

Furthermore, sustainability will remain a defining trend. Consumers are expected to favor brands that demonstrate environmental responsibility through eco-conscious packaging and ethical sourcing. In addition, evolving regulations emphasizing food safety and quality standards will enhance transparency, benefiting both consumers and manufacturers.

The future of the pet snacks and treats market will be shaped by its ability to balance indulgence with health and sustainability. Companies that can effectively align product innovation with consumer values and technological integration are likely to gain a competitive edge in the global marketplace.

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