United States Fitness Equipment Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Fitness Equipment Market is expected to grow at a CAGR of 11.2% during the forecast period (2024-2031).

Key Development:

United States: Recent Industry Developments

✅ In October 2025, Peloton Interactive launched a new "Cross Training Series" line of connected fitness equipment-including upgraded bikes, treadmills, and rowers-with AI-powered coaching, swiveling screens, and advanced motor and connectivity features. The launch enhances home-fitness options with smart, interactive experiences.

✅ In October 2025, Peloton also raised its membership pricing and positioned the new hardware series as part of a post-pandemic comeback strategy in the U.S., aimed at reducing reliance on gyms and increasing home-fitness penetration. The move strengthens Peloton's domestic market presence.

✅ In March 2025, Interactive Strength announced the placement of its CLMBR and FORME branded fitness equipment at the fitness centre of the Mandalay Bay Resort (US) as part of its expansion and integration strategy following recent acquisitions.

✅ In February 2025, Interactive Strength Inc. (NASDAQ: TRNR) signed a binding agreement to acquire Sportstech Brands Holding GmbH (a Germany‐based connected fitness equipment business with 40M+ revenue) in an all‐stock deal, forming a combined US‐anchored and Europe‐oriented equipment platform.

Japan: Recent Industry Developments

✅ In August 2025, Alexandave Industries exhibited at Japan's major fitness expo SPORTEC Japan 2025 its new commercial-grade strength training equipment, including the ISO-Motion Press and Keynimax Bench. The equipment targets premium gyms and home-fitness setups in Japan.

✅ In May 2025, Fast Fitness Japan, Inc., master franchisee of the 24/7 gym brand in Japan, announced strategic investments for overseas expansion of its clubs, including Germany and Singapore. The initiative strengthens the company's equipment and fitness ecosystem globally.

✅ In April 2025, Fast Fitness Japan formalized its corporate growth strategy "Get to a healthier place," signaling upcoming investments in fitness equipment, gym network expansion, and digital fitness service platforms to enhance market presence.

Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://www.datamintelligence.com/download-sample/fitness-equipment-market?sb

Key Players:

=> Brunswick, Icon Fitness, Yukon Fitness, Aerofit, Johnson Healthtech, Precor Incorporated, Technogym, Core health & fitness, Torque Fitness, and Impulse Health Tech Ltd.

Growth Forecast Projected:

The Global Fitness Equipment Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Fitness Equipment Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Buy Now & Unlock 360° Market Intelligence: https://www.datamintelligence.com/buy-now-page?report=fitness-equipment-market?sb

Key Segments:

➥ By Product Type: Cardio Vascular Training Equipment, Strength Training Equipment, Other Fitness Equipment

➥ By End-User: Fitness Centers & Gyms, Clubs, Recreational Centers, Home Gym, Hospitals

Regional Analysis for Fitness Equipment Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Fitness Equipment producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Fitness Equipment revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

Speak to Our Analyst and Get Customization in the report as per your requirements: https://www.datamintelligence.com/customize/fitness-equipment-market?sb

FAQ

Q: What is the growth rate of the Fitness Equipment Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 11.2% during the forecast period from 2024 to 2031.

Unlock 360° Market Intelligence with DataM Subscription Services: https://www.datamintelligence.com/reports-subscription?sb

Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring

Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg?sb

Contact Us -

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -

DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.