Press release
Wipes Market Set to Reach USD 30.6 Billion by 2035, Driven by Rising Hygiene and Convenience Demand
Wipes Market Set to Reach USD 30.6 Billion by 2035
Manufacturers are favoring sustainability with biomaterials and recyclable packaging; Unicharm has released Kirey antibacterial wet wipes using bio fiber, sugarcane-recycled PET, instead of plastic fibers. In a variety of markets, Kimberly-Clark Professional introduced better WypAll X70/X80 cloths featuring better durability, higher absorption and packaging done in plastic-free or less plastic packaging.
Get the Detailed Industry Analysis (including the Table of Contents, List of Figures, and List of Tables) - from the Wipes Market Research Report: https://marketgenics.co/press-releases/wipes-market-88726
Key Driver, Restraint, and Growth Opportunity Shaping the Wipes Market Forecast
The wipes industry is driven by the increased the use of on-the-go hygiene and cleaning products, particularly in the highly populated urban areas. Multipurpose wipes are also used more often by consumers to clean their hands, homes, and even when traveling and they provide a convenient, fast, and waterless way to stay clean without losing time or comfort.
Wipes have been criticized despite their popularity because of landfill build-ups, sewerage clogs, and microplastic contamination. Such adverse environmental impacts do not only escalate costs of operations by the municipalities but also result in consumer backlash which requires brands to review their formulations and sustainability pledges curbing growth.
Increasingly, wipes are finding application in healthcare and geriatric care centers to protect the skin of patients, control infections and provide patient hygiene. This niche market segment will enable the brands to create quality wipes that are dermatologically safe, thereby creating a lucrative market growth in the long run.
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Regional Analysis of North America Market
The global wipes market is dominated by North America because of the increased consumer preference towards high-quality hygiene and cleaning products with the market growing in the baby care, household and disinfectant segments also experiencing significant growth in demand. Major competitors such as Procter and Gamble Co. added to their Pampers Aqua Pure wipes collections more environmentally friendly packaging that boosted consumption in the market. The emphasis on innovation in the region, together with high disposable incomes, keeps the consumption levels in both personal and institutional directions high.
Rapid urbanization and an increasing middle-income population in Asia Pacific are driving the growth in the demand of baby and household wipes. Recently Unicharm Corporation has developed its baby wipe brands that are sensitive to the skin, keeping up with increasing parental awareness, which is enhancing product penetration and momentum in the regional expansion.
Major companies shaping the wipes market include Drylock Technologies NV, Ecolab Inc., Essity AB, First Quality Enterprises, Inc., Georgia-Pacific LLC, Johnson & Johnson (Caredivision), Kimberly‐Clark Corporation, Nice‐Pak Products, Inc., Ontex Group NV, Premier Care Industries (P.C. ) Limited, Procter & Gamble Co., SC Johnson & Son, Inc., SCA Hygiene Sweden AB, Seventh Generation, Inc., The Clorox Company, Treated Products UK (TPUK), Unicharm Corporation, Unilever PLC, Zuellig Pharma Corporation, and Other Key Players. These firms are investing in biodegradable material innovation, skin-safe formulations, and convenient packaging designs to meet increasing consumer demand for hygiene, sustainability, and on-the-go cleaning solutions globally.
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Recent Developments and Strategic Overview
In 2024, Edgewell Personal Care launched its "Banana Boat Sun Care Wipes" in the U.S., designed for convenient sun protection application. These SPF-infused wipes cater to consumers seeking portability and quick-use solutions, enhancing Edgewell's portfolio in personal care and outdoor protection segments.
In 2024, Nice-Pak introduced its "Nice 'n CLEAN Flushable Moist Wipes" with advanced dispersible technology, ensuring safe disposal in sewage systems. This innovation addresses growing consumer concerns about environmental impact while maintaining the convenience of flushable hygiene products.
Get a preview of our Wipes Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/wipes-market-88726
Key Trend: Waterless and Multi-Purpose Wipes
Consumer demand for waterless all-in-one wipes as cleansing, sanitization, and skincare products continues to accelerate. For Instance, in 2024, Johnson & Johnson launched "Neutrogena Hydro Boost all-in-one wipes", which are infused with skin care ingredients, in cleansing formats, that cater to an increasingly busy lifestyle while also linking to those who want to travel easy.
The all-in-one approach adds value perception in the mind of the consumer to create repeat purchases.
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MarketGenics India Pvt. Ltd.
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About Us
MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.
We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.
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