Maternity Innerwear Market Forecast 2035 | Key Driver, Restraint, and Growth Opportunity

Global Maternity Innerwear Market Forecast 2035
According to the report, the global maternity innerwear market is likely to grow from USD 8.3 Billion in 2025 to USD 17.1 Billion in 2035 at a highest CAGR of 6.8% during the time period. The maternity innerwear is rising intensively with more brands being innovative in regards to the comfort, fit and distribution to suit the needs of the growing mother-to-be. The focus on adaptive design features has been supported by House of Zelena, which recently released maternity bras that have no hooks, can adjust to under-bust ribs, and use quick-dry fabrics, and that have been designed with the consideration of both pregnancy and postpartum comfort.

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In 2024, Motherhood Maternity returned to brick-and-mortar through a partnership with Kohl's (USA), where nursing-friendly bras will be sold alongside bump-friendly briefs in physical locations, in addition to online, and this will increase accessibility. In 2024, Hotmilk Lingerie increased its distribution with the help of Victoria Secret and introduced its supportive nursing and maternity bras into more generic stores. Fashion houses and fabric manufacturers are putting money in breathable, stretch, eco-friendly fabrics to enhance comfort as well as safety of delicate skin. The increasing number of working women in need of stylish and functional maternity innerwear only increases the demand, which is facilitated by the online platform and the trends of influencers in the sphere of maternity fashion.

"Key Driver, Restraint, and Growth Opportunity Shaping the Global Maternity Innerwear Market
The maternity innerwear market is largely propelled by the increased partnership between the maternity brands and mainstream fashion retailers that have made the products more accessible to more consumers. As an illustration, in February 2024, Seraphine collaborated with John Lewis in the UK to launch its maternity lingerie line in flagship stores, bringing comfort-oriented design in the mainstream retail space and broadening its reach to consumers

Although awareness has grown, premium maternity innerwear is expensive which has been a limitation of the target cost markets. Hatch Collection was criticized in June 2024 by consumers in India and southeast Asia as charging its maternity bras and shapewear at prices that were significantly higher than the local competitors, which restricted its ability to be adopted by middle-level populations and created a discrepancy between demand and cost.

The adoption of sustainable materials in maternity innerwear presents an important opportunity. Design released the latest maternity lingerie with organic cotton and recycled elastane in September 2024, appealing to eco-conscious consumers who consider a sustainable fashion industry important. This will place the brand in a position to take advantage of a niche market of mothers who need comfort and environmental sustainability in their purchases.

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Regional Analysis of Global Maternity Innerwear Market
Asia Pacific is the major maternity innerwear market in the world, with a high population base, escalating disposable incomes and increased e-commerce use. Zivame, one of the most popular intimacy wear brands in India has added innovative nursing bras and supportive innerwear to their maternity table in July 2024, to attract urban women who needed style and functionality during pregnancy. Moreover, there is a growing interest among the regional manufacturers in cheap but stylish goods to meet the needs of both metropolitan and semi-urban markets, backed by the rising concern of maternal health and wellness. The rapidly growing consumer base and brand innovation in Asia Pacific make it to remain the largest and the most rapidly growing maternity innerwear center.

Innovation in high-quality maternity lingerie and increased interest in comfort-oriented adaptive designs are driving growth in North America. On April 10th, 2024, the Hatch Collection launched the modern maternity lingerie capsule, a collection of luxury fabrics with practical applications and increased its uptake by working women.

Sustainability-based maternity wear is leading to a robust growth of Europe. In June 2024, H&M added to its Conscious Collection eco-friendly maternity bras and briefs made of organic and recycled materials as a response to the demands of European consumers toward sustainable fashion during the pregnancy period.

Prominent players operating in the global maternity innerwear market are Belabumbum, Design, Bravado Designs Inc., Cake Maternity, Clovia, Fresh Venturz LLP, Gap Inc. (Gap Maternity), H & M Hennes & Mauritz AB, Hatch Collection LLC, Hotmilk Lingerie, Jockey International, Kindred Bravely, MamaCouture, Marks & Spencer, Mothercare Plc, Seraphine, Triumph Holding AG, Wacoal Holdings Corporation, and Other Key Players.

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The global maternity innerwear market has been segmented as follows:
Global Maternity Innerwear Market Analysis, by Type
Maternity/Nursing Bras

Maternity Briefs & Pant

Maternity Shapewear

Camisoles & Tank Tops

Others (Postpartum Underwear, Maternity Slips & Intimates, etc.)

Global Maternity Innerwear Market Analysis, by Distribution Channel
Offline

Department stores

Specialty maternity stores

Lingerie boutiques

Mass merchandisers

Pharmacy chains

Online/E-commerce

Brand direct websites

Multi-brand e-commerce platforms

Subscription services

Mobile applications

Social commerce

Global Maternity Innerwear Market Analysis, by Price Range
Premium/Luxury

Mid-Range

Budget/Economy

Value Packs/Multi-packs

Global Maternity Innerwear Market Analysis, by Region
North America

Europe

Asia Pacific

Middle East

Africa

South America

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This release was published on openPR.