Sportswear Market to Reach USD 591.9 Billion by 2035 Driven by Rising Health & Fitness Trends

According to recent analysis, the global sportswear market is expected to grow from USD 323.4 Billion in 2025 to USD 591.9 Billion by 2035, with a strong CAGR of 6.2% during the forecast period. This growth is fueled by heightened fitness awareness and the rising adoption of performance-driven apparel for both athletic and lifestyle use.

Athleisure's rise in popularity has led to increased demand for versatile apparel suitable for both workouts and daily wear. Technological advancements in product design and materials have enhanced performance and comfort, attracting a broader consumer base. Sustainability initiatives by brands are resonating with environmentally conscious consumers, further driving market expansion. Collaborations with high-profile figures have also boosted brand visibility and appeal.

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Key Driver, Restraint, and Growth Opportunity Shaping the Sportswear Market Forecast

The global growth of the sportswear market is being driven by a new army of health, fitness and active lifestyle enthusiasts that are becoming more active, as well as the increasing number of people buying and wearing athleisure fitness apparel for their active lives. For instance, in 2024, Puma partnered with First Mile to release a sportswear line created from recycled plastic bottles collected in developing countries, aligning its product innovation with both sustainability and social responsibility initiative.

The most significant limiting factor is counterfeit sportswear products as a result of price sensitive markets, as these products undermine brand equity and capture market share for established brands. For instance, in 2023, Adidas mentioned counterfeit sportswear sales have surged in Southeast Asia, leading to increased investments in authentication technologies and legal enforcement.

The sportswear market has an opportunity to include smart textiles and wearables as part of the existing product offering. Companies that are making clothing with embedded sensors to track performance are developing applications to meet the needs of the athlete and fitness enthusiast by enabling data-based training.

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Regional Analysis of North America Market

North America leads the global sportswear market due to high disposable incomes, strong fitness culture, and widespread adoption of athleisure trends. A notable instance is Lululemon's launch of the versatile Align Studio collection, designed for both workouts and casual wear, appealing to health-conscious and style-focused consumers. North America's market dominance drives innovation and sets global trends in sportswear design and functionality.

Asia Pacific is experiencing fastest growth due to rising urbanization, increasing health awareness, and a growing middle-class population. Nike's expansion of the Nike Rise collection in China and India illustrates the region's demand for performance-driven yet stylish athletic apparel.

Major companies shaping the sportswear market include Adidas AG, Anta Sports Products Limited, ASICS Corporation, Brooks Running, Inc., Columbia Sportswear Company, Decathlon S.A., Fila Holdings Corp., Li‐Ning Company Limited, Lotto Sport Italia S.p.A., Lululemon Athletica Inc., Mizuno Corporation, New Balance Athletics, Inc., Nike, Inc., Outdoor Voices, Inc., Puma SE, Reebok International Ltd., Salomon Group (part of Amer Sports / ANTA), Skechers USA, Inc., Under Armour, Inc., VF Corporation, and Other Key Players. These firms are investing in advanced fabric technologies, sustainability-focused manufacturing processes, and expanding athleisure lines to cater to the growing demand for versatile, performance-driven, and eco-friendly apparel worldwide.

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North America: The Epicenter of Sportswear Demand

North America leads the global sportswear market, driven by a robust fitness culture, high disposable incomes, and a strong presence of major brands. In 2025, the region accounted for 39.2% of the market share, reflecting its dominance.

A significant development is Nike's launch of the NikeSKIMS collection on September 2025. This collaboration with Kim Kardashian features 58 pieces designed for both performance and streetwear, emphasizing inclusivity with sizes ranging from XXS to 4X. The collection's debut underscores the region's trend towards versatile, fashion-forward athletic wear.

North America's market leadership is propelled by a combination of cultural trends, economic factors, and innovative product offerings.

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Key Trend: Second-Hand and Rental Sportswear Models

The expanding circular fashion economy is eliciting excitement for the resale and rental business model of sportswear. For Instance, in 2024, Lululemon widened its "Like New" resale platform to include refurbished apparel at lower price points while operating on a sustainability platform.

This shift drives waste reduction and engages price-conscious consumerism and offers companies a sustainable, profitable option for recommerce.

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