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The Global Celery and Coriander Produce Market is projected to reach a market size of USD 3.84 Billion by the end of 2030

11-04-2025 11:31 AM CET | Food & Beverage

Press release from: Virtue Market Research

The Global Celery and Coriander Produce Market is projected

According to the report published by Virtue Market Research in Global Celery and Coriander Produce Market was valued at USD 2.83 billion in 2024 and is projected to reach a market size of USD 3.84 Billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 5.2%.

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The global celery and coriander produce market has seen steady growth over the years, primarily driven by rising health awareness among consumers. People are increasingly seeking fresh vegetables rich in vitamins and minerals, and celery and coriander are widely recognized for their nutritional benefits. The demand for clean-label and organic products has further accelerated interest in these vegetables. Even during the COVID-19 pandemic, the market experienced a unique shift. While supply chains faced temporary disruptions due to lockdowns, consumer focus on immunity-boosting foods led to increased purchases of fresh produce. This created a short-term surge in demand, which helped many producers maintain stable sales despite logistical challenges.

In the short term, urbanization has become a key market driver. Rapid growth of urban populations has increased the demand for fresh and convenient vegetables in city areas. Supermarkets, online grocery platforms, and farm-to-table services are expanding their reach, ensuring easy access to celery and coriander. This urban demand provides opportunities for local and regional producers to strengthen their distribution networks and increase market share.

Additionally, there is a rising opportunity in value-added products such as pre-washed, pre-cut, and ready-to-cook vegetable packs. These convenient offerings cater to busy consumers and reduce preparation time, creating an additional revenue stream for producers.

Another opportunity lies in the export market, especially to regions where fresh produce is scarce or demand for organic vegetables is high. Countries with strong import requirements are seeking reliable suppliers who can provide consistent quality. Celery and coriander, being versatile ingredients in global cuisines, are well-positioned to benefit from this growing export demand. Furthermore, technological advancements in cold storage, transportation, and packaging are allowing producers to maintain freshness and extend shelf life, which further supports cross-border trade.

A notable trend in the industry is the increasing adoption of sustainable farming practices. Farmers are now focusing on reducing chemical usage, conserving water, and implementing organic cultivation techniques. This not only meets consumer preferences for healthier products but also aligns with global sustainability goals. Vertical farming and hydroponic solutions are also gaining traction in urban centers, providing a year-round supply of fresh vegetables regardless of seasonal constraints. These innovations are reshaping the way celery and coriander are grown and distributed, creating a competitive edge for producers who embrace modern agricultural methods.

Overall, the celery and coriander produce market is evolving rapidly, shaped by long-term health-driven demand, short-term urban consumption trends, and emerging opportunities in value-added products and exports. Sustainable farming and innovative cultivation methods are setting the stage for future growth, ensuring that producers can meet consumer expectations while adapting to market fluctuations. Even in the face of past disruptions, such as those experienced during the pandemic, the market has demonstrated resilience and continues to offer significant potential for growth and expansion.

The total focus on nutrition, convenience, and sustainability is creating a dynamic environment where producers, retailers, and consumers all benefit. With ongoing urbanization, export opportunities, and technological advancements in farming, the market is well-positioned for steady development. As trends like organic produce, hydroponic farming, and ready-to-use vegetables gain momentum, the celery and coriander produce market is likely to maintain strong relevance in the global fresh produce industry for years to come.

Segmentation Analysis:
By Type: Fresh Celery, Celery Seeds, Celery Oil, Fresh Coriander (Cilantro), Coriander Seeds, Coriander Powder, Coriander Oil
The celery and coriander produce market by type shows diverse demand across fresh and processed products. Largest in this segment is fresh coriander (cilantro), which is widely used in households and restaurants due to its aroma and flavor. Fastest growing during the forecast period is celery oil, as more companies are extracting its essential oil for flavoring, health supplements, and cosmetic products. Celery seeds and coriander powder are gaining popularity for convenience in cooking and seasoning, while fresh celery continues to maintain consistent demand in salads, juices, and snacks. Coriander seeds and oils are slowly expanding in herbal and medicinal applications.

The shift toward natural flavorings and essential oils is encouraging more production of value-added subsegments, while traditional fresh vegetables remain steady in consumption. Packaging innovations and cold chain improvements are helping processed forms like oils and powders reach farther markets, boosting their growth faster than conventional fresh produce. Online platforms and specialty stores are playing a role in creating awareness of these diversified products, offering consumers easier access to both fresh and processed types, and encouraging trials of subsegments that were previously less known.

By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Farmers Markets, Food Service/HoReCa (Hotels, Restaurants, Catering), Direct-to-Consumer
The celery and coriander produce market by distribution channel is influenced by how people buy vegetables in modern economies. Largest in this segment is supermarkets/hypermarkets because of their ability to stock fresh produce in large quantities with extended shelf life. Fastest growing during the forecast period is online retail, as more customers are ordering fresh vegetables and processed products from home for convenience. Farmers markets and specialty stores are popular in local and urban areas for organic and regional produce.

Food service and HoReCa channels are steadily increasing their usage of both fresh celery and coriander, especially for catering and restaurant menus emphasizing health and taste. Direct-to-consumer sales are emerging through subscription-based vegetable boxes and local delivery models. Consumer preference for hygiene, contactless delivery, and easy access is driving the online segment faster than traditional channels. Supermarkets still dominate due to established supply chains and bulk buying habits, but specialty channels are important for premium and niche subsegments. Packaging, freshness, and product variety across these channels determine which subsegments grow faster, with essential oils and powders often gaining more attention in online and specialty retail due to convenience.

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Regional Analysis:
growth patterns. Largest in this segment is Europe because of high consumption of fresh vegetables, culinary herbs, and processed products across households and restaurants. Fastest growing during the forecast period is Asia-Pacific, as urbanization, increasing disposable incomes, and health-conscious diets are driving demand for both fresh and processed celery and coriander. North America maintains steady growth with supermarkets and food service channels being important buyers, while South America is slowly expanding in processed products like coriander powders and oils. The Middle East & Africa is showing early growth due to increasing urban populations and rising interest in culinary herbs for traditional dishes and new cuisines.

Seasonal production cycles, imports, and agricultural innovations influence how each region adopts various subsegments. Cold storage infrastructure, e-commerce adoption, and awareness of processed value-added products help the fastest-growing regions increase availability and consumption. Local flavors and dietary habits also dictate the type of celery and coriander products in demand, with processed oils, powders, and seeds seeing more popularity in regions with fast-paced urban lifestyles, while fresh herbs remain preferred in traditional culinary cultures.

Latest Industry Developments:
• Expansion into Value-Added Products: Companies in the celery and coriander produce market are increasingly diversifying their product offerings by introducing value-added items such as pre-washed, pre-chopped, and ready-to-cook vegetable packs. This strategy caters to the growing consumer demand for convenience and time-saving solutions in meal preparation. By providing these value-added products, companies aim to enhance customer satisfaction and loyalty, thereby strengthening their market position. The introduction of these innovative products not only meets the evolving needs of consumers but also opens new revenue streams for companies, contributing to their overall growth and competitiveness in the market.

• Adoption of Sustainable Farming Practices: In response to the rising consumer preference for environmentally friendly products, companies in the celery and coriander produce market are adopting sustainable farming practices. These practices include organic cultivation methods, reduced water usage, and responsible packaging. By implementing these eco-friendly approaches, companies aim to attract environmentally conscious consumers willing to pay a premium for responsibly grown produce. The adoption of sustainable farming practices not only benefits the environment but also aligns companies with global sustainability goals, enhancing their brand image and appeal to a broader customer base.

• Strengthening Distribution Channels: To enhance market share, companies in the celery and coriander produce market are strengthening their distribution channels. This includes expanding their presence in supermarkets, hypermarkets, specialty stores, and online retail platforms. By improving accessibility and availability of their products, companies aim to reach a wider consumer base and increase sales. Strengthening distribution channels also involves optimizing supply chain efficiencies and establishing partnerships with retailers to ensure consistent product availability. This strategic approach enables companies to meet the growing demand for fresh and processed celery and coriander products, thereby enhancing their competitiveness in the market.

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Virtue Market Research
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About Us:
"Virtue Market Research stands at the forefront of strategic analysis, empowering businesses to navigate complex market landscapes with precision and confidence. Specializing in both syndicated and bespoke consulting services, we offer in-depth insights into the ever-evolving interplay between global demand and supply dynamics. Leveraging our expertise, businesses can identify emerging opportunities, discern critical trends, and make decisions that pave the way for future success."

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