Global Fencing Market - An Array of Graphics and SWOT analysis of major industry segments

A fence is a designed structure that is used to hinder the crossing of an established boundary. Fences are created for a variety of reasons, the primary one being security across residential, commercial and agricultural sectors. They are also used to enhance the appeal of property and buildings. The global fencing market is expected to grow at a moderate rate during the period 2012 to 2018, with growth largely contributed by the metal fencing market.

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The market is predominantly driven by the rise in consumer interest in home improvement and home décor and expanding demand for security and safety. Some other factors such as rebound in housing completions post the economic slowdown and the growing demand across end user industries are also supporting the growth of this market.

The commercial wire fence segment holds majority of the market share and is also expected to be the fastest growing segment in the coming years. This market is primarily driven by the growing housing construction and industrialization across the globe. Due to the rising threats related to security and safety, consumers are feeling the need to equip their offices and households with security fences. The agricultural wire fence segment holds growth opportunities predominantly in developing regions such as Asia Pacific. The growth of the fencing market is inhibited by the fluctuating prices of raw materials and the increasing energy costs. Due to this, manufacturers are forced to decrease their profit margins and sell the product at competitive prices. Also, the development of strong and colorful fences requires steel, PVC and aluminum coatings, which are costlier and are not available abundantly.

The fencing market is segmented by material type into metal fencing, wood fencing, plastic and composite fencing and concrete fencing, out of which, the metal fencing market contributes the maximum to the global fencing market, followed by wood fencing, plastic and composite fencing and concrete fencing. Plastic and composite fencing is expected to be the fastest growing segment due to its long term durability and the fact that this material also does not require regular repair and maintenance. The residential sector holds majority of the market share as compared to the other application segments.

Among regional markets, North America holds majority of the market share followed by Europe and Asia Pacific. The market is largely driven by the growing residential sectors and the growing consumer demand for innovative and decorative home improvement products. Asia Pacific is expected to be the fastest growing region within the next couple of years owing to developments in the agricultural sectors and large number of construction projects.

The global fencing market is dominated by the local manufacturers. Large numbers of buyers are present in the fencing market and there is diversity in nature of such buyers. Being a consumer driven industry, all manufacturers are adopting aggressive marketing strategies to gain competitive advantage. Key global players active in the fencing market are CertainTeed, Betafence NV, Bekaert, Jerith Manufacturing Company Limited, Ply Gem Holdings Incorporated, Poly Vinyl Company Incorporated, Long Fence Company Incorporated, Gregory Industries Inc., and Associated Materials LLC among others.

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