Ken Research Stated Vietnam's Advertising Market to Reached USD 2.8 Billion

Comprehensive market analysis maps accelerating digital transformation, investment opportunities, and strategic imperatives for advertisers in Vietnam's rapidly evolving media ecosystem.

Delhi, India - November 4, 2025 - Ken Research released its strategic market analysis titled "Vietnam Advertising Market Outlook to 2030," revealing that the current market size is valued at USD 2.8 billion, based on a five-year historical analysis. The detailed study outlines how the market is poised to expand, driven by Vietnam's rapid digital transformation, rising internet and smartphone penetration, increasing dominance of social media and short-form video platforms, and the growing adoption of data-driven marketing strategies. The report also highlights how the rise of e-commerce, retail media networks, and influencer-led campaigns is reshaping the country's advertising ecosystem, positioning Vietnam as one of Southeast Asia's most dynamic and tech-driven advertising markets.

The 100+ page report provides decision-makers with critical intelligence on market dynamics, competitive positioning, and investment opportunities across Vietnam's multi-format ad ecosystem. With more than 79% internet penetration and over 72 million social media users, the analysis identifies a strategic inflection point for marketers to leverage integrated campaigns, retail media networks, and creator-led brand storytelling.

"Vietnam's advertising industry is entering a golden decade of digital evolution," said Namit Goel, Research Director at Ken Research. "The market's shift from traditional media to performance-driven digital formats highlights strong advertiser confidence, aided by the growth of e-commerce, social commerce, and influencer marketing ecosystems."

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https://www.kenresearch.com/sample-report/vietnam-advertising-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Key Market Dynamics Reshaping the Vietnam Advertising Landscape

The report identifies four key growth drivers that will define market expansion through 2030:

Mobile-First and Video-Centric Advertising

Smartphone adoption exceeding 70% and increased consumption of short-form video have pushed platforms like YouTube, Facebook, and TikTok to the forefront of advertising strategies. Video formats now capture the highest ad spending share, offering deep engagement and measurable conversions.

Rise of the Creator and Social Commerce Economy

Influencer marketing and creator-led campaigns have become central to Vietnam's e-commerce ecosystem. Brands increasingly collaborate with micro and macro influencers to drive conversions, with measurable ROI through first-party data and performance tracking tools.

Expansion of Retail Media Networks

The surge in online retail and marketplace ecosystems has paved the way for retail media networks, allowing advertisers to target audiences with precision within e-commerce platforms. Closed-loop attribution and AI-powered ad optimization enhance campaign efficiency and budget utilization.

Strengthened Advertising Regulations and Compliance

The implementation of Decree 70 and cross-border advertising policies have intensified the focus on compliance and transparency. The new framework mandates local representation and content monitoring, creating a structured environment for both domestic and global advertisers.

Get the complete report here:

https://www.kenresearch.com/industry-reports/vietnam-advertising-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

Critical Strategic Questions Addressed

For executives navigating Vietnam's fast-evolving ad industry, the report answers four pivotal questions:

Market Entry Timing

With digital advertising surpassing USD 1.3 billion, the report identifies the optimal timing for reallocating budgets from TV and OOH toward high-ROI digital and programmatic formats. Early digital adopters in retail, FMCG, and BFSI sectors are leading the transition.

Regulatory Navigation

The analysis maps Vietnam's evolving legal framework for online advertising, highlighting requirements under Decree 70 related to content moderation, data handling, and cross-border advertising permissions. It serves as a compliance roadmap for advertisers and agencies.

Competitive Positioning

The report benchmarks 15+ advertising players including leading digital platforms, agencies, and retail networks, offering comparative insights on market share, ad pricing, media mix strategies, and creative differentiation.

Investment Prioritization

White-space analysis identifies high-growth opportunities in retail media, social commerce, programmatic video, and AI-driven analytics. Investors are advised to prioritize sectors with scalable first-party data ecosystems and performance-based attribution models.

Critical Infrastructure and Policy Developments

Strategic Platform Expansion and Retail Media Integration

The analysis details how leading retailers and marketplaces are integrating advertising technology stacks to launch retail media solutions, enabling brands to target and convert customers directly at the point of purchase.

Connected Video and Audience Measurement Evolution

As streaming and digital video consumption accelerate, advertisers are adopting advanced attention-based measurement systems to improve creative performance and audience targeting precision.

Regulatory Framework Evolution

Vietnam's Ministry of Information and Communications continues to refine cross-border ad regulations, mandating transparency and data localization for international advertisers. The report highlights upcoming policy changes impacting ad placement and content oversight.

Consumer Privacy and Data-Driven Marketing

With increased data sensitivity, the market is witnessing a shift toward ethical advertising and consent-based targeting. This transformation is reshaping ad delivery mechanisms and fostering trust among digital consumers.

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Strategic Value for Decision-Makers

"What distinguishes this analysis is its emphasis on actionable insights," said Harsh Saxena, Principal at Ken Research. "We go beyond spend estimates to map digital acceleration pathways, compliance frameworks, and platform ecosystems that define Vietnam's future advertising competitiveness."

The 100+ page mandate delivers critical intelligence for executives and investors, including:

Comprehensive segmentation by channel (TV, Radio, Print, OOH, Digital) with historical and projected spend.

Five- and ten-year forecast models with CAGR tracking and ROI benchmarks.

Competitive benchmarking of leading platforms and agencies by revenue, service model, and regional footprint.

White-space analysis in programmatic video, retail media, and data-driven ad formats.

Regulatory and policy roadmap for cross-border, content, and data compliance.

"Vietnam's growing consumer base and digital integration make it one of Southeast Asia's most promising advertising markets," added Harsh Saxena, Principal at Ken Research. "As brands evolve with data, creativity, and technology, Vietnam will set the tone for the region's advertising innovation."

Industry executives seeking access to the complete analysis can contact Ken Research directly or visit:

https://www.kenresearch.com/industry-reports/vietnam-advertising-market?utm_source=OpenPR&utm_medium=Referral&utm_campaign=PR

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Contact:
Ankur Gupta
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Ken Research delivers strategic market intelligence that drives confident decision-making for industry leaders. With specialized expertise in high-growth markets across emerging economies, the firm provides data-driven insights that translate into competitive advantage for global organizations and investors.

This release was published on openPR.