Color-Changing Bath Books Drive Innovation in the Arts & Crafts for Children Market

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What Is the Expected CAGR for the Arts And Crafts For Children Market Through 2025?
The arts and crafts for children market has grown strongly in recent years. It is set to reach $17.6 billion in 2025 from $16.15 billion in 2024, at a CAGR of 9.0%. Historic growth was fueled by increased parental involvement in creative learning, awareness of developmental benefits, growth of educational toys, popularity of DIY kits, and affordable supply of materials.

What's the Projected Size of the Global Arts And Crafts For Children Market by 2029?
In the coming years, a strong expansion is anticipated in the market for children's arts and crafts. The market value is projected to escalate to $25.03 billion in 2029 at an astounding compound annual growth rate (CAGR) of 9.2%. This upward trend for the forecasted period could be due to the surge in e-learning platforms, heightened screen-time worries, growing disposable income, the proliferation of online retail, and the emphasis on comprehensive child development. Prominent trends for the predicted period encompass materials that are sustainable and environmentally friendly, craft boxes delivered on a themed subscription basis, STEM integration with crafts, customized craft kits, and mobile applications designed for instructive crafting.

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Top Growth Drivers in the Arts And Crafts For Children Industry: What's Accelerating the Market?
The escalating trend of the do-it-yourself mindset is projected to boost the expansion of the arts and crafts sector for children in the future. This DIY ethos entails crafting or creating objects on your own, rather than purchasing them pre-made, often as an enjoyable, inventive, or educational endeavour. The increasing appeal of this DIY culture can be attributed to the enhanced accessibility of online guides that enable individuals to acquire new abilities, carry out projects autonomously and reduce expenses without dependence on professional assistance. Arts and crafts facilitate the DIY ethos by providing individuals with the necessary tools and inspiration to create in an engaging and inventive manner, and by stimulating new projects through allowing children and adults to extensively experiment with colors, forms, and materials. For example, in March 2023, a report by Germany's DIY International, an online publication, revealed that, in 2022, the 20 top DIY retailers in Germany together boosted their gross sales by 5.8%, amounting to roughly USD 40.6 billion (EUR 38.436 billion). Hence, the escalating trend of the do-it-yourself mindset is fuelling the expansion of the arts and crafts market for children.

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What Trends Will Shape the Arts And Crafts For Children Market Through 2029 and Beyond?
Key players in the children's arts and crafts market are focusing their efforts on creating innovative products such as color-changing bath books to boost sensory engagement and make learning more engaging. These are water-resistant books that disclose colors or images when they come in contact with warm water, providing children with a way to develop their sensory skills and curiosity by converting bathtime into a fun, interactive learning opportunity. Take for example, in November 2023, the UK-based creative publishing firm, Curious Universe UK Limited, introduced the CoComelon Arts & Crafts Range. This range features innovative items like a color-changing bath book, designed to stimulate sensory interaction and promote early childhood development through hands-on play. This particular product lets children immerse the pages in water to display vibrant images, transforming bath time into both a learning and entertainment session. The collection uses familiar characters and popular nursery rhymes from the widely popular CoComelon series to attract kids, fostering their inquisitiveness, improving fine motor skills, and backing early learning via fun, tactile experiences.

What Are the Main Segments in the Arts And Crafts For Children Market?
The arts and crafts for children market covered in this report is segmented -

1) By Product Type: Painting And Drawing Kits, Crafting Materials, Do-It-Yourself Craft Kits, Building Sets, Modeling And Sculpture Materials, Other Product Types
2) By Age Group: Preschool (3-5 Years), Early Childhood (6-8 Years), Preteens (9-12 Years), Teens (13-17 Years)
3) By Educational Focus: STEM (Science, Technology, Engineering, And Math), Artistic And Creative Development, Social And Emotional Leading, Cognitive Skill Building, Motor Skill Enhancement
4) By Application: Home Use, Commercial Use, Educational Use
5) By Distribution Channel: Online Stores, Supermarkets Or Hypermarkets, Specialty Stores, Other Distribution Channels

Subsegments:
1) By Painting And Drawing Kits: Watercolor Kits, Crayon And Colored Pencil Sets, Marker Sets, Oil Painting Kits, Acrylic Painting Kits, Sketching Kits
2) By Crafting Materials: Glitter And Beads, Crafting Papers And Stickers, Fabric And Felt, Pom Poms And Googly Eyes, Ribbon And Lace, Sequins And Buttons
3) By Do-It-Yourself Craft Kits: Friendship Bracelet Kits, cra*pbooking Kits, Knitting And Crocheting Kits, Sewing Kits, Clay Craft Kits
4) By Building Sets: Wooden Building Blocks, Magnetic Building Blocks, Foam Building Blocks, Marble Run Sets
5) By Modeling And Sculpture Materials: Modeling Clay, Play-Doh And Similar Brands, Plaster Of Paris, Foam Sculpting Kits, Mold Making Kits
6) By Other Product Types: Bead And Jewelry Making Kits, Paper Mâché Kits, Tie-Dye Kits, Stamping And Embossing Kits, Stencil Art Kits

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Which Top Companies are Driving Growth in the Arts And Crafts For Children Market?
Major companies operating in the arts and crafts for children market are The Parker Pen Company, Michaels Stores Inc., Fiskars Oyj Abp, Crayola LLC, Pilot Corporation, Lakeshore Learning Materials LLC, Melissa & Doug LLC, Elmer's Products Inc., Toysmith Inc., Pentel of America Ltd., Faber-Castell Aktiengesellschaft, Darice Inc., Kidcreate Studio, Creativ Company, ALEX Toys, Kid Made Modern, Acme United Corporation, Hobby Lobby Stores Inc., Djeco SAS, LEGO A/S

Which Regions Will Dominate the Arts And Crafts For Children Market Through 2029?
North America was the largest region in the arts and crafts for children market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the arts and crafts for children market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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