Press release
π Gemar & Party Color House Unveil Complete Balloon and Party Supply Solutions for Shops and Distributors at Halloween & Party Expo 2026
Gemar and Party Color House presenting their premium balloon collections at Halloween & Party Expo 2026 in Las Vegas.
The presentation will highlight Gemar's Shiny Range featuring more than 120 vibrant colors alongside Party Deco's coordinated party collections, offering shops, distributors, and e-commerce retailers a ready-to-sell assortment designed to elevate displays, boost sales, and meet current design trends.
Attendees will experience how Gemar's high-quality latex and foil balloons bring visual impact to both retail and event settings. The Shiny Range offers a broad palette of metallics and eye-catching hues that support seasonal themes, signature color programs, and custom merchandising. Alongside this standout line, Gemar will present additional color palettes designed to inspire creativity and elevate every display.
Party Color House, Gemar's official U.S. partner, will complement the showcase with coordinated party deΜcor, tableware, and themed items from Party Deco, providing buyers with cohesive, ready-to-merchandise assortments that simplify purchasing and enhance in-store storytelling.
"We built this collaboration to give retailers an edge," said Piero Bove, U.S. Director for Party Color House. "By pairing Gemar's unmatched balloon finishes with Party Deco's stylish party supplies, shops and distributors gain a premium, coordinated lineup that's easy to stock and sells at higher margins. We're bringing fresh looks and practical merchandising solutions to help businesses stand out this season."
Gemar and Party Color House will offer exclusive show-only incentives, including a 10% discount on first orders placed at the Expo. The partners note that this promotion is designed to help small businesses trial the collections with lower upfront investment while enabling larger distributors to refresh assortments quickly.
Live demonstrations at the booth will include merchandising tips, color-blocking strategies, and seasonal display ideas that leverage the Shiny Range's reflective textures and Party Deco's contemporary designs.
The combined offering targets a wide spectrum of customers from independent party shops seeking distinctive assortments, to national distributors expanding their inventory, and online retailers looking for premium visuals and packaging. Both brands emphasize European manufacturing standards, durable materials, and precise color consistency as key advantages that reduce returns and boost customer satisfaction.
Visitors to the Expo will also discover curated kits and mixed-case assortments that streamline reordering and accelerate time-to-shelf. The Gemar USA team will share sales insights and merchandising best practices drawn from trend-driven markets where these collections have already delivered outstanding results.
About Gemar Balloons
Founded in Italy, Gemar Balloons is a leading manufacturer of premium latex and foil balloons, recognized for innovative finishes, strict quality control, and an extensive color range. Gemar serves retailers and event professionals worldwide with products designed for visual impact and reliable performance.
About Party Color House
Party Color House is the exclusive U.S. distributor for Gemar and Party Deco, offering coordinated balloon and party supply collections for shops, distributors, and e-commerce sellers. The company is dedicated to bringing European design and quality to the U.S. market, supported by merchandising expertise and retail-ready assortments.
For inspiration, explore 7 Must-Know Holiday Balloon Trends 2025: https://gemarusa.com/blog/holiday-balloon-trends-2025/
Visit π www.gemarusa.com to discover the Gemar difference.
Gemar USA / Party Color House
14001 NW 112 Ave Suite #14 Hialeah Gardens, FL USA 33018.
Anyeri Sequeira.
Wholesale Sales Rep.
anyeri@gemarusa.com
+1(786) 773-5863 x3003.
Gemar USA is the official U.S. branch of Gemar Balloons, a leading European manufacturer known for its commitment to quality, sustainability, and creativity in the art of balloon-making. With over 123 years of Italian craftsmanship, Gemar combines tradition and innovation to produce premium latex balloons available in more than 120 colors and finishes - including the celebrated Shiny Range.
Operating from its Miami headquarters, Gemar USA serves as the main distribution and marketing hub for North America, supporting retailers, decorators, and distributors through education, partnership, and brand experience. Together with its trusted partner Party Color House, Gemar USA offers a complete portfolio of balloons and party supplies that empower businesses to grow with style, color, and confidence.
Gemar stands for "Made in Italy" excellence, a dedication to sustainability, and a passion for spreading joy across the world one balloon at a time.
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