Garment Steamer Market Size, Share, and Growth 2035 | Product Type , Water Tank Capacity, Power Rating , End-Users, Sales Channel

Global Garment Steamer Market Forecast 2035:
According to the report, the global garment steamer market is likely to grow from USD 3.6 Billion in 2025 to USD 6.5 Billion in 2035 at a highest CAGR of 6.1% during the time period. Garment steamer market is experiencing growth due to increasing demand of fast, fabric-friendly and portable garment care products. Compact steamers are finding a place in the home and in professional settings where the value of convenience and garment protection is valued. In April 2025, LG Electronics expanded its Styler series with a smart steam cabinet, which fits in small living spaces, with Wi-Fi connection and hygienic steam functions.

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Simultaneously, USHA International launched high-power vertical double-steam model in India, which targeted professionals and home-based business owners. Rowenta also introduced a smarter AI-controlled garment steamer in Europe in early 2025, which also automatically regulates the intensity of steam depending on the types of fabric in order to be more energy efficient. According to data provided by international home appliance associations, it can be reported that the usage of garment steamers has been steadily growing due to the enhanced care of hygiene, change in lifestyle towards low-care solutions, and an emphasis of consumers on the durability of garments.

"Key Driver, Restraint, and Growth Opportunity Shaping the Global Garment Steamer Market

The high growth in hospitality and travel sector has necessitated the increased need in garment steamers, as hotels and resorts are now offering them as in-room services to make the guests convenient. A good example of how tourism development drives product adoption is Marriott International launching compact garment steamers in a few of its luxury hotels in 2025 as part of its quest to provide high-end guest experiences.

One of the main limitations is the comparatively low product lifecycle of the garment steamers as frequent usage may cause a deposition of scales and decreased steam supply, which will force the replacement of the product within a shorter period. Indicatively, in 2025, some of these consumer-related complaints were reported in the EU, which were associated with the deteriorating quality of the portable models, which questions long-term durability and consumer retention.

The exploration of a greener garment steamer that requires less power and less water yet produce high steam efficiency has great potential. Also in early 2025, Philips launched a green-label steamer in Europe, which has a 25% system of energy reduction, consistent with the sustainability goals which the environmentally conscious consumer would find attractive.

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"2025 Tariff Shifts Reshape Production and Pricing Dynamics in the Garment Steamer Market"

The completion of the 2025 tariff rates, which had an increase in the tariff on Chinese-made household appliances, has had a direct impact on the garment steamer market since China is also a major production center of low-cost models.

Conair and Philips have also been forced to reshape their production to other hubs like Vietnam and Malaysia due to the sourcing costs in the U.S. and certain European nations, which has now risen to up to 25-30% in combination with the importing duties.

This change has disrupted conventional supply chains, which have increased retail prices on the mid-range and entry-level steamers, and also stimulated high-end manufacturers to increase local assembly to manage tariff pressure.

Regional Analysis of Global Garment Steamer Market

Asia Pacific has the greatest demand of garment steamers since it has a huge base of textile manufacturing, rising population of middle-income earners, and urban living conditions whereby convenience gadgets are being embraced more. As an illustration, in 2025, Xiaomi widened its scope of compact steamers in China and India and, supporting urban professionals who want to have mobile solutions to care of clothes within a short period of time. The increase in the power of fashion-conscious younger consumers and the supremacy of online shopping sites have further increased the adoption. A combination of affordability, changes in lifestyles, and fast product introductions keeps Asia Pacific on top of the demand.

North America is currently experiencing high growth with consumers favoring convenient and flexible garment care options. Rowenta launched a two-in-one fabric steamer in the U.S. in 2025, which combines the functions of sanitization and wrinkle elimination, and serves households that value convenience and hygiene, which greatly enhances its adoption in the region.

Premiumization and design-driven consumption of appliances supports market growth in Europe. In 2025, Tefal released an ergonomic standing steamer in France manufactured using EU-certified environmentally friendly materials, and this complies with tougher requirements on sustainability of appliances as well as endears itself to consumers who appreciate durable, stylish and eco-friendly products.

Prominent players operating in the global garment steamer market are AEG, Bajaj Electricals Ltd., Black+Decker Inc., Breville Group Limited, Conair Corporation, Electrolux AB, Hamilton Beach Brands, Inc., Havells India Ltd., Homeasy, iSteam, Jiffy Steamer Company, LLC, MIJIA (Xiaomi Ecological Chain), Morphy Richards, Panasonic Corporation, Philips N.V., PurSteam, Reliable Corporation, Rowenta (Groupe SEB), Russell Hobbs (Spectrum Brands), SteamOne, Syska Personal Care, Tefal (Groupe SEB), Usha International Ltd., and Other Key Players.

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The global garment steamer market has been segmented as follows:

Global Garment Steamer Market Analysis, by Product Type

Handheld Garment Steamers

Upright (Vertical/Standing) Garment Steamers

Portable Travel Steamers

2-in-1 Steamer and Iron Combos

Professional/Industrial Steamers

Others

Global Garment Steamer Market Analysis, by Water Tank Capacity

Below 200 ml

200 ml - 500 ml

500 ml - 1 Liter

Above 1 Liter

Global Garment Steamer Market Analysis, by Power Rating (Wattage)

Below 800W

800W - 1200W

1200W - 1800W

Above 1800W

Global Garment Steamer Market Analysis, by End-Users

Home Use

Commercial Laundry Services

Hospitality Sector (Hotels & Resorts)

Fashion & Apparel Industry

Textile Manufacturing & Tailoring Units

Retail Showrooms

Theater & Entertainment Costuming

Event & Wedding Services

Others

Global Garment Steamer Market Analysis, by Sales Channel

Offline Retail

Supermarkets & Hypermarkets

Electronics & Appliance Stores

Specialty Stores

Online Retail

Brand E-commerce Platforms

Multi-brand E-commerce

Direct-to-Consumer (D2C) Sales

Global Garment Steamer Market Analysis, by Price Range

Low (Below USD 30)

Mid-range (USD 30 - USD 100)

Premium (USD 100 - USD 250)

Luxury/Commercial Grade (Above USD 250)

Global Garment Steamer Market Analysis, by Region

North America

Europe

Asia Pacific

Middle East

Africa

South America

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