Through-Air Drying Tech Drives Premium Growth Trend in Global Toilet Roll Market

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How Large Will the Toilet Roll Market Size By 2025?
The toilet roll market has expanded strongly in recent years. It will grow from $17.8 billion in 2024 to $18.86 billion in 2025, reflecting a CAGR of 6.0%.

How Big Is the Toilet Roll Market Size Expected to Grow by 2029?
The market size for toilet paper is anticipated to experience a strong surge in the coming years, expanding to $24.27 billion in 2029 with a compound annual growth rate (CAGR) of 6.5%. This surge throughout the forecast period is set to be propelled by factors like the rise in e-commerce and online retail trends, heightened awareness regarding environmental sustainability, advancements in product design and packaging, purchasing patterns driven by pandemics, as well as hygiene and sanitation habits. Noteworthy trends within this forecast period include the inclusion of smart and IoT characteristics, the growth of e-commerce platforms for buying, collaborations with charitable organizations and sustainability programs, launching travel-compatible and compact choices, and inclusion of premium, high-end, and luxury versions.

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Which Key Market Drivers Powering Toilet Roll Market Expansion and Growth?
The expected growth of the toilet roll market is being driven by the upturn in the tourism and hospitality sector. The latter encompasses industries that offer travel, accommodation and related services to individuals embarking on leisure, business, or cultural trips. The traction gained by this sector can be attributed to rising global disposable incomes, better transportation options, and a mounting interest in unique travel experiences. A vital requirement of this sector is toilet rolls, required to uphold basic hygiene standards and ensure a pleasant experience for guests at accommodation facilities, restaurants, and similar establishments. For example, the United Nations World Tourism Organization, a specialist entity based in Spain, put forward a report in May 2023. The report established that the first quarter of 2023 saw international tourist arrivals bouncing back, achieving 80% of their pre-pandemic status with close to 235 million visitors. This signifies more than double the amount compared to the corresponding period in 2022. Impressively, the tourism sector exhibited formidable resilience; updated numbers from 2022 uncovered that over 960 million international tourists journeyed abroad that year. This impressive feat corresponds to a recovery of two-thirds or 66% of pre-pandemic levels, underscoring the industry's ability to recuperate and restore its momentum. As such, the burgeoning tourism and hospitality sector is fuelling the growth of the toilet roll market.

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Which Fast-Growing Trends Are Poised to Disrupt the Toilet Roll Market?
The utilization of through air drying (TAD) technology, a premier standard technology, is becoming increasingly prevalent among companies in the toilet roll market for paper production. The toilet paper produced with TAD technology is ideal for rolled products due to its high absorbency and enhanced bulk characteristics. Ultra toilet paper, for instance, is created using TAD technology, where air is blown into the fibres during the drying process. Notably, this technology is being extensively adopted in the US for tissue paper production. Valmet, as an example, is applying eTAD Technology, which results in softer products with improved bulk and absorbency, all while consuming less energy and being environment-friendly. This technology opens doors to premium and ultra-premium tissue markets for tissue manufacturers.

What Are the Emerging Segments in the Toilet Roll Market?
The toilet roll market covered in this report is segmented -

1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial

Subsegments:
1) By Pulp Paper: Virgin Pulp Toilet Rolls, Bamboo Toilet Rolls
2) By Recycled Paper: 100% Recycled Toilet Rolls, Mixed Paper Toilet Rolls

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Who Are the Global Leaders in the Toilet Roll Market?
Major companies operating in the toilet roll market include Procter & Gamble, Kimberly-Clark Corporation, Kleenex, Georgia-Pacific LLC, Traidcraft Toilet Tissue, Essity AB, Cascades Inc., Angel Soft, Kirkland Signature, Seventh Generation Inc., Coronet, Windsoft, Caprice Green Toilet Paper, Charmin Ultra Soft, Green Forest Unscented Bathroom, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft 'N Gentle, Tesco Value Toilet Paper, Velvet Toilet Tissue, White Cloud

Which are the Top Profitable Regional Markets for the Toilet Roll Industry?
Asia-Pacific was the largest region in the toilet roll market in 2024. North America was the second largest region in the global toilet roll market analysis. The regions covered in the toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

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