Growing Preference For Educational And Strategy-Based Toys Sparks Surge In Learning And Education Toys Market Demand: Powering Innovation and Expansion in the Learning And Education Toys Market by 2025

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What Is the Expected CAGR for the Learning And Education Toys Market Through 2025?
The learning and education toys market has grown significantly in recent years. It will move from $57.83 billion in 2024 to $61.33 billion in 2025, achieving a CAGR of 6.1%. Past growth has been fueled by educational philosophies, STEM focus, innovative toys, educational media, and demand for literacy-based toys.

What's the Projected Size of the Global Learning And Education Toys Market by 2029?
The market for learning and educational toys is predicted to witness substantial growth in the foroming years. The market value is projected to reach $80.61 billion by 2029, growing at a CAGR of 7.1%. Factors contributing to this growth during the forecast period include the rise of educational subscription services, cross-curricular and multifunctional toys, an increase in parental engagement and educational worth, globalization and upcoming markets, and advances in AR and VR toys. Dominant trends projected during this period encompass a global transition in educational methods, an emphasis on STEM and STEAM education, interactive and integrated tech toys, sustainable and environmentally friendly toys, and a focus on early child development.

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Top Growth Drivers in the Learning And Education Toys Industry: What's Accelerating the Market?
The growth of the learning and educational toys market is being propelled by a growing preference among children for strategy-based and educational toys. These toys, which can be identified as play items specifically designed for children, facilitate learning. Their purpose is educational, aiming to either impart knowledge on a specific subject to a child or help the child hone a particular skill. Notably, strategy-based toys also contribute to skill enhancement in children. To illustrate, the August 2024 financial report of LEGO System A/S, a Denmark-based toys and games firm, disclosed that in the first half of 2024, the LEGO Group witnessed a revenue surge of 13% to DKK 31.0 billion, soaring from DKK 27.4 billion in H1 2023. This was accompanied by a 14% rise in consumer sales, surpassing the toy industry. Thus, the growing preference for strategy-based and educational toys among children is catalyzing the expansion of the learning and educational toys market.

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What Trends Will Shape the Learning And Education Toys Market Through 2029 and Beyond?
Intelligent technology incorporated educational toys are becoming increasingly prominent in the learning and education toys sector. These smart toys have a degree of artificial intelligence that allows them to learn, modify their interaction with the user, react to outside stimuli, and adhere to pre-set patterns. They provide children with the opportunity to personalize their play experience and serve as a critical learning instrument. Major firms in the learning and education toys market are concentrating on producing such smart toys to gain a larger market share. For instance, Atlas Axillia Company (Private) Limited, a manufacturing firm based in Sri Lanka, unveiled a new line of educational toys (EDU Toys) designed to aid early childhood development under the brand Atlas PlayPalz in September 2024. The roll-out also presented notions like genius zones, genius roots, and genius insights, creating a comprehensive learning network. These initiatives are designed to merge physical and digital learning settings while offering resources for parents and instructional demonstrations for educators.

What Are the Main Segments in the Learning And Education Toys Market?
The learning and education toys market covered in this report is segmented -

1) By Product Type: Building Sets, Games And Puzzles, Sports And Outdoor Toys
2) By Age Group: Upto 5 years, 5 To 10 years, Above 10 years
3) By Distribution Channel: Hypermarket/Supermarket, Specialty Stores, Departmental Stores, Online Channels

Subsegments:
1) By Building Sets: LEGO Sets, Magnetic Building Blocks, Construction Kits (Wooden Or Plastic), STEM-Focused Building Sets
2) By Games And Puzzles: Board Games, Educational Card Games, Jigsaw Puzzles, 3D Puzzles, Memory And Matching Games
3) By Sports And Outdoor Toys: Educational Sports Equipment, Outdoor Playsets, Active Play Toys, Learning-Focused Outdoor Activities

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Which Top Companies are Driving Growth in the Learning And Education Toys Market?
Major companies operating in the learning and education toys market include The LEGO Group, Bandai Namco Holdings Inc., Hasbro Inc., VTech Holdings Limited, Atlas Games, Scholastic Corporation, TOMY Company Ltd., Fisher-Price Inc., Crayola LLC, Goliath Games, Melissa & Doug LLC, LeapFrog Enterprises Inc., Clementoni S.p.A., PlayMonster LLC, MindWare Holdings Inc., Ravensburger AG, Hape International Inc., Elenco Electronics Inc., Educational Insights, Fat Brain Holdings LLC, ThinkFun Inc., Geomagworld SA, Learning Without Tears, Alex Brands, Creativity for Kids, The Learning Journey International LLC, K'NEX Brands L.P., Galt Toys, Roylco Inc., Learning Wrap-Ups Inc., Be Amazing! Toys, OWI Inc., 4M Industrial Development Limited

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Which Regions Will Dominate the Learning And Education Toys Market Through 2029?
Asia-Pacific was the largest region in the learning and education toys market in 2024. The regions covered in the learning and education toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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